Blog posts provide weird information like, “An experienced SEO copywriter optimizes his texts not only to avoid grammatical and stylistic errors but tautology in key words should be also avoided.” Online tools stress a magical (and nonsensical) keyphrase density percentage (a search for “keyword density” pulls up over 888,000 Google results.) Not to mention, there are scads of bad examples of keyphrase-rich writing, leading clients to think, “Maybe it is all about stuffing keywords into the copy.”
This week, I asked SEO copywriters in the Facebook SEO Copywriting group, “If you could give your client just ONE SEO copywriting tip, what would it be?” Here are their responses:
The big takeaway? SEO copywriting is more than just keyword stuffing. It’s about providing users with relevant, unique (and I would add quality) content. It’s about spending time – and I mean a lot of time – with keyphrase research, strategizing how to use your “money terms” as well as integrate long-tail keyphrases. Plus, it’s knowing how to leverage the content you do write. Do you start a Twitter campaign? Is a blog really worthwhile? Can article syndication drive more links and qualified visitors?
Whatever you choose, just know that content marketing is all about the momentum. As I’ve mentioned in a previous blog post, taking SEO copywriting baby steps – whether than means starting your keyphrase research, planning a section strategy – or heck, even looking for a SEO copywriter to help you – is just fine. As @DerekCromwell pointed out, “Do something. It beats the hell out of doing nothing.”