Entries by Heather Lloyd-Martin

How to Do a Content Audit [Updated for 2017]

 
Imagine if you had to use your old high school photo for your business headshot.
Remember that perm you spent hours teasing? Your super-big hair would be showcased on your LinkedIn profile.
That cool mullet you sported, paired with your Metallica t-shirt? Yup. That’s what readers would see when they clicked over to your “about” page.
Although we’d never throw an old picture of […]

Why Your Content Creation Is Failing — and What to Do, Instead

Does your company have challenges around content creation (especially creating optimized SEO content?).
You’re not alone.
I hear the complaints all the time…
“We create a lot of content every month, but it’s not very good. Our writing has quality issues, and we’re not sure what to do.”
“Our writers refuse to optimize their content because they think ‘SEO writing’ is […]

How to Give Your Readers a Squirt of Dopamine

Imagine writing so sticky that people hang on to every word, spend more time reading your copy – and even remember it later?
How?
Because every time they read your content, their brains are squirted with dopamine happy-juice.
Squirt
No, it’s not black magic.
In fact, coming up with smile-producing content is incredibly fun!
It’s all about the wordplay.
Let me explain.
My […]

14 SEO Copywriting Tips — in Haiku! [Revised]

I often tell writers to have fun with their content. Whether you’re a B2B or B2C, you can get your point across — and establish your expertise — without sounding boring.
Today, I thought I’d take my own advice. Below you’ll find common SEO copywriting tips – written Haiku-style. Enjoy!
SEO copy
Doesn’t mean “keyphrase stuffing”
Write for people first.
Don’t […]

Hack Your Growth, Drive Fast Traffic: Strategies from Ann Smarty

Do the words “rapid results” make your heart rate pitter patter with glee?
Are you looking for a fun way to help your clients?
If you don’t know Ann Smarty, you’re in for a treat. Ann has been on the forefront of blogging and content marketing for years — plus, she knows her SEO stuff (@seosmarty is even her Twitter handle!).
Read what […]

Should You Offer SEO Writing Services? 12 Questions, Answered

Have you thought about dipping your toes in the SEO writing waters, but you figured it was “too technical” to learn?
Or, have you shunned SEO writing because you’ve heard it was spammy, maddening and not worth your time?
Let me calm your fears…
SEO writing has been around for a long time — close to 20 years now.
A lot has changed […]

How To Write Meta Descriptions For SEO

Do you want more people to click on your search result — even if you’re not #1?
Masterfully-written meta descriptions have tremendous traffic-boosting powers.
In fact, Neil Patel has stated, “The meta description is the most important feature for improving click-through rate from search results pages.”
What’s more, you can write a great meta description in five minutes or less!
Here’s everything you need […]

Proven Ways To Open The Curiosity Gap: Writing Tips from Henneke Duistermaat

Have you wondered why your blog post titles are falling flat, and folks aren’t taking action?
Are you looking for a way to simplify your writing process?
If you don’t know Henneke Duistermaat, you’re in for a treat. Henneke is the owner of Enchanting Marketing and has been featured in Forbes, Entrepreneur Magazine and Copyblogger. 
In fact, Copyblogger’s Brian Clark […]