Entries by Heather Lloyd-Martin

How to Give Your Readers a Squirt of Dopamine

Imagine writing so sticky that people hang on to every word, spend more time reading your copy – and even remember it later?
How?
Because every time they read your content, their brains are squirted with dopamine happy-juice.
Squirt
No, it’s not black magic.
In fact, coming up with smile-producing content is incredibly fun!
It’s all about the wordplay.
Let me explain.
My […]

14 SEO Copywriting Tips — in Haiku! [Revised]

I often tell writers to have fun with their content. Whether you’re a B2B or B2C, you can get your point across — and establish your expertise — without sounding boring.
Today, I thought I’d take my own advice. Below you’ll find common SEO copywriting tips – written Haiku-style. Enjoy!
SEO copy
Doesn’t mean “keyphrase stuffing”
Write for people first.
Don’t […]

Hack Your Growth, Drive Fast Traffic: Strategies from Ann Smarty

Do the words “rapid results” make your heart rate pitter patter with glee?
Are you looking for a fun way to help your clients?
If you don’t know Ann Smarty, you’re in for a treat. Ann has been on the forefront of blogging and content marketing for years — plus, she knows her SEO stuff (@seosmarty is even her Twitter handle!).
Read what […]

How To Write Meta Descriptions For SEO

Do you want more people to click on your search result — even if you’re not #1?
Masterfully-written meta descriptions have tremendous traffic-boosting powers.
In fact, Neil Patel has stated, “The meta description is the most important feature for improving click-through rate from search results pages.”
What’s more, you can write a great meta description in five minutes or less!
Here’s everything you need […]

Proven Ways To Open The Curiosity Gap: Writing Tips from Henneke Duistermaat

Have you wondered why your blog post titles are falling flat, and folks aren’t taking action?
Are you looking for a way to simplify your writing process?
If you don’t know Henneke Duistermaat, you’re in for a treat. Henneke is the owner of Enchanting Marketing and has been featured in Forbes, Entrepreneur Magazine and Copyblogger. 
In fact, Copyblogger’s Brian Clark […]

How to Write A Services Page That Converts Like Crazy

Want to know the secrets to writing a top-converting services page?
Unlike product pages, which are all about landing the sale, service pages are different.
It’s all about getting the lead.
With that in mind, here are seven smart strategies for capturing leads with savvy SEO copywriting.
Watch the video for all the juicy information, or check out a summary of […]

Google Frees Up Search Results Real Estate for SEO Titles

It’s been an interesting week for SEO…in a good way.
As Jennifer Slegg reported last Wednesday, Google has increased the width of its main search results column. Granted, the news didn’t make for an earth-shattering headline, but Google’s redesign of its search engine results page (SERP) is huge news for anyone involved in digital marketing (including, of course, SEO copywriters!)
Let’s explore […]