Entries by Heather Lloyd-Martin

2015’s 11 Hottest SEO Copywriting Posts

Wow. 2015 is almost over.
We’ve survived Mobilegeddon, debated the merits of RankBrain and learned to love long-form content.
It’s been a wild year. As always.
As in previous years, I’ve combed through my analytics and sleuthed out 2015’s most popular posts. (Curious about previous years? Here’s what was popular in 2014 and 2013.) This year, you’ve loved the how-to posts and even […]

Is Your Content Really Failing?

Does your content receive eight shares or less?
If so, your content is “failing,” according to a recent industry study.
I discussed BuzzSumo’s study during last week’s SEO Copywriting Certification training call. The author of the study, Steve Rayson, analyzed over one million posts and noticed a surprising trend. Popular, branded sites such as HubSpot saw a sharp […]

4 B2B Content Marketing Experts Share How They Rock LinkedIn

Are you cultivating relationships with colleagues and potential clients?
Have you built a solid company page?
Are you actively participating and posting your content in key LinkedIn groups relevant to your industry’s vertical?
Have you considered establishing your own LinkedIn group?
If not, you really should: LinkedIn is an ideal platform for B2B content marketing, as well as for […]

6 Ways to Handle It When A Client Changes Your Copywriting

Talk about frustrating.
You thought what you wrote showcased your best work ever. You expertly followed your client’s content marketing strategy. You chose good keyphrases.
You did everything right.
When you finished writing your SEO copywriting masterpiece, you could almost hear the harp music softly playing and feel the warm sunshine on your face. Your copy didn’t just sound good. It sung.
A week later, […]