Entries by Heather Lloyd-Martin

How to Avoid Boring Blog Interviews

Want to avoid boring guest interviews? Are you new to interviewing experts and need a process?
Running expert interviews is a nice win/win for all parties. Your expert gets exposed to a new audience and you get awesome, thought-leader content that drives links and gets shares.
Sadly, it’s not always as easy as that. Your expert may not […]

How to Become a Freelance SEO Copywriter: The Ultimate Guide

Thinking about starting a career in SEO copywriting?
Here’s a reality check.
Making a living as an SEO copywriter (whether you work in-house or freelance from home) is hard work.
First, there’s a learning curve – it takes some time to master SEO copywriting best practices.
Second, you’ll need to keep up with (and understand the ramifications of) Google’s […]

Yes, You Should Question Authority

 
Do you engage in a content marketing strategy because your favorite guru wrote about it in a blog post?
It’s time to stop.
Let’s face it — we all do this from time to time. We have our content marketing expert favorites. We read their success stories, case studies, and in-depth blog posts. We feel like we’re part of their […]

7 Tough Love Tips to Boost Your Freelance Income

Freelance writers receive a lot of happy-crappy “how to increase your income” advice. There are thousands of  blog posts online outlining tips like:
“Charge more money.”
“Find your niche.”
“Package your services.”
It’s not that the advice is wrong (heck, I’ve discussed those tips, too.) It’s that the advice only goes so far.
“Charging more money” doesn’t mean anything if you don’t know your numbers. […]