Entries by Heather Lloyd-Martin

How to Leverage Google’s New Longer Titles for SEO

It’s been an interesting week for SEO…in a good way.
As Jennifer Slegg reported last Wednesday, Google has increased the width of its main search results column. Granted, the news didn’t make for an earth-shattering headline, but Google’s redesign of its search engine results page (SERP) is huge news for anyone involved in digital marketing (including, of course, SEO copywriters!)
Let’s explore […]

[Updated]Why Do Freelance Writers Hate SEO Copywriting?

“SEO copywriting is low-paying, demeaning work.”
“SEO copywriting is synonymous with unethical projects.”
“[Much of this] SEO content is written by non-native speakers.”
In the words of Liz Lemon from 30 Rock, “What the what?”
I was amazed to read such angry posts in a LinkedIn group.  I knew SEO copy had a bad reputation in some circles. But I had […]

SEO Editing vs. Copywriting for SEO

Should you create original content? Or, should you SEO optimize a page that’s already on the site?
Freelance and in-house writers ask this question all the time. Their emails say, “My boss (or client) wants me to add keyphrases to this existing page. The problem is, the page isn’t very good. Will the keyphrases help? Or is better to […]

What Is SEO Copywriting and Why Is It Important?

Wondering “what is SEO copywriting” — and if it’s really important for your site?
SEO copywriting is a specialized form of online writing that:

Contains keyphrases — words your target reader types into a search box to find the information she wants.
Helps online content rank higher in search results (such as Google.)
Drives qualified traffic.

SEO copywriting is quality writing. […]

What Is An SEO Copywriter? 23 Questions, Answered

Are you wondering what an SEO copywriter is, how much you can make and if taking the career plunge is right for you?
I’ve answered 23 of the most common questions I hear about the SEO copywriting profession. Enjoy!
What is an SEO copywriter?
An SEO copywriter writes content with two end-goals in mind:

The content is strategically written to position well in […]