Entries by Heather Lloyd-Martin

Yes, SEO Can Ruin Content. Here’s How

Do you think keyphrase usage destroys well-written content?
Well, you’re right. Up to a point.
Way back in 2011, Lee Odden wrote “Content Strategy and the Dirty Lie About SEO.” At the end of the post, he posed the question – the question that’s been debated ever since “writing for search engines” started:
Do you think SEO ruins content?
My […]

What’s the ‘Best’ Word Count for Google? [Updated for 2017]

Have you wondered how long a blog post or landing page should be for Google?
Over the years, that number has been a moving target.
Once upon a time, SEO consultants recommended that every page has at least 250 words.
Amazingly, some people considered 250 words “too much content.” “People won’t read all of it,” folks complained. “I don’t […]

It’s 2017. Is SEO Copywriting Training Still Needed?

Have you shelved SEO copywriting training for your in-house writers, figuring the money was better spent elsewhere?
That strategy may put your company at a competitive disadvantage.
Conductor recently reported that half of all content jobs require some SEO skills.
That means companies (like your competitors) are valuing SEO copywriting knowledge more than ever before.
Are you ready?

This statistic shocked me. Yes, […]

Why Good Content Isn’t Enough: Interview with Debra Mastaler

Around 16 years ago, I met Debra Mastaler, founder of Alliance-Link — and I was immediately impressed by her intelligence, knowledge and her no-nonsense advice. Debra is a trailblazing woman (in fact, she was one of the first women in SEO) who knows how to set smart, sustainable link marketing campaigns. If you have a chance to see […]

How to Do a Content Audit [Updated for 2017]

 
Imagine if you had to use your old high school photo for your business headshot.
Remember that perm you spent hours teasing? Your super-big hair would be showcased on your LinkedIn profile.
That cool mullet you sported, paired with your Metallica t-shirt? Yup. That’s what readers would see when they clicked over to your “about” page.
Although we’d never throw an old picture of […]

SEO Content Creation: Does Your Company Suffer from These 4 Issues?

Does your company have challenges around content creation (especially creating optimized SEO content?).
You’re not alone.
I hear the complaints all the time…
“We create a lot of content every month, but it’s not very good. Our writing has quality issues, and we’re not sure what to do.”
“Our writers refuse to optimize their content because they think ‘SEO writing’ is […]