Entries by Heather Lloyd-Martin

The C-Word And Why Content Isn’t King

You know what I’m tired of hearing?
The oft-repeated mantra “content is king.”
“But wait Heather,” you may say. “You train people how to write content. You consult on SEO content development. Heck, your entire career was built on content.”
True. But I think the mantra “content is king” has done more harm than good.
Even in today’s brave new […]

How To Do A Content Audit (And Why It’s Worth It!)

Imagine if you had to use your old high school photo for your business headshot.
Remember that perm you spent hours teasing (and Aqua Net-ting?) Your super-big hair would be showcased on your LinkedIn profile.
That cool mullet you sported, paired with your Metallica t-shirt? Yup. That’s what readers would see when they clicked over to your “about” page.
(I can see you cringing […]

4 Ways SEO Copywriters Can Increase Their Income – Fast!

Do you want to build additional profit centers for your SEO writing business?
Why not up your game and help companies with the strategic side of SEO copywriting?
You’ve probably found that many clients are looking for more than “just a writer.” Maybe that’s because they’re not sure what content they should produce. Or perhaps the internal writing team is new […]

How to Generate 3,640 Blog Post Ideas in 12 Months

Imagine what it would be like to generate 3,640 blog post ideas in 12 months.
You’d stop feeling like your brain was going to ooze out of your ears every time you brainstormed what to write about next.
Your editorial calendar would be fully fleshed out.
Life would seem so much calmer.
Skeptical? Actually, it’s pretty easy.
Here’s how to do it:
I borrowed this idea […]

[Updated] 27-Point Checklist: How to Write for Google

Are you writing your SEO copy based on the latest information?
Are you sure?
I originally wrote this SEO copywriting checklist in 2012. My, how things have changed. Today, there’s a new Google algorithm in town (Hummingbird,) and new rules around content optimization. I’ve updated the list to reflect these changes and provide additional information. I’ve also included two […]