Entries by Heather Lloyd-Martin

2014’s 10 Hottest SEO Copywriting Posts

2014 is almost over.
What a long, strange year it’s been.
Authorship died, new algorithmic tweaks kept rolling out and Matt Cutts decided to take a break from Google. Quality writing is still in and spammy, formulaic writing is still definitely out.
The more things change, the more things stay the same.
While compiling the yearly top post roundups, I’ve enjoyed seeing how the […]

10 Must-Read Posts for Freelance SEO Copywriters

Running a freelance SEO copywriting business means wearing many different hats. You’re in charge of business development, marketing, client relations…and oh yeah, you’re also the one writing the content.
It can be a little…overwhelming…at times.
These 10 posts will help you write better copy and navigate the business-building waters with style.  Enjoy!
9 Questions Writers Ask About SEO Copywriting
Wondering if SEO […]

Should You Bleed On The Page?

James Altucher does it. Rand Fishkin does it. Ben Huh does it. So does Neil Patel and Chris Brogan.
They all write extremely personal posts outlining their successes, their processes and their failures.
In short, they open up a vein and bleed on the page.
As writers and marketers, it’s easy for us to put a wall between us […]

14 Must-Read SEO Copywriting Tips

If you’re an SEO writer, you’re probably doing more than “just putting keyphrases into the content.”
You’re creating persuasive headlines. You’re setting strategy. You’re transforming boring benefit statements into copy that converts like crazy. You may even manage an in-house or freelance team.
In short, you wear a lot of different hats. All the time.
Below are 14 […]

Do you suck at marketing your own site?

During client meetings, your smart marketing ideas fly around like popping popcorn. ::POP::  There’s another brilliant idea!
Your clients’ files, marketing calendars and upcoming posts are organized, color-coded and scheduled.
You are a marketing ninja when it comes to your clients.
Your own site…not so much.
It’s funny how we neglect our own sites. We know how to help our clients. […]

Tired of hearing "You're too expensive?"

“We’d love to work with you, but your prices are just too far out of our budget. Everyone else we’ve talked to charges much less.”
Yeah, that’s always a fun email to receive first thing in the morning.
What’s your first reaction when you read something like this? Anger? Shock? Denial?
Or do you just shrug, shut down […]

Clients ignore your advice? Here’s what to do

After I read my client’s email, I had to hold myself back from beating my head against my laptop.
“Heather, we agree with what you’re saying. But I think we’re going to go in a different direction and try something else first.”
AAAARRRRRGGGGHHHHH!
Whether you work in-house or freelance, you’ve probably had moments like this. You spent hours carefully […]