Entries by Heather Lloyd-Martin

Is Your Content Really Failing?

Does your content receive eight shares or less?
If so, your content is “failing,” according to a recent industry study.
I discussed BuzzSumo’s study during last week’s SEO Copywriting Certification training call. The author of the study, Steve Rayson, analyzed over one million posts and noticed a surprising trend. Popular, branded sites such as HubSpot saw a sharp […]

4 Experts Share How They Rock B2B Content Marketing with LinkedIn

Are you cultivating relationships with colleagues and potential clients?
Have you built a solid company page?
Are you actively participating and posting your content in key LinkedIn groups relevant to your industry’s vertical?
Have you considered establishing your own LinkedIn group?
If not, you really should: LinkedIn is an ideal platform for B2B content marketing, as well as for […]

Did Your Client Change Your Copy? Here’s What to Do

Talk about frustrating.
You thought what you wrote showcased your best work ever. You expertly followed your client’s content marketing strategy. You chose good keyphrases.
You did everything right.
When you finished writing your SEO copywriting masterpiece, you could almost hear the harp music softly playing and feel the warm sunshine on your face. Your copy didn’t just sound good. It sung.
A week later, […]