Entries by Heather Lloyd-Martin

How to Generate 3,640 Blog Post Ideas in 12 Months

Imagine what it would be like to generate 3,640 blog post ideas in 12 months.
You’d stop feeling like your brain was going to ooze out of your ears every time you brainstormed what to write about next.
Your editorial calendar would be fully fleshed out.
Life would seem so much calmer.
Skeptical? Actually, it’s pretty easy.
Here’s how to do it:
I borrowed this idea […]

[Updated] 27-Point Checklist: How to Write for Google

Are you writing your SEO copy based on the latest information?
Are you sure?
I originally wrote this SEO copywriting checklist in 2012. My, how things have changed. Today, there’s a new Google algorithm in town (Hummingbird,) and new rules around content optimization. I’ve updated the list to reflect these changes and provide additional information. I’ve also included two […]

2014’s 10 Hottest SEO Copywriting Posts

2014 is almost over.
What a long, strange year it’s been.
Authorship died, new algorithmic tweaks kept rolling out and Matt Cutts decided to take a break from Google. Quality writing is still in and spammy, formulaic writing is still definitely out.
The more things change, the more things stay the same.
While compiling the yearly top post roundups, I’ve enjoyed seeing how the […]

10 Must-Read Posts for Freelance SEO Copywriters

Running a freelance SEO copywriting business means wearing many different hats. You’re in charge of business development, marketing, client relations…and oh yeah, you’re also the one writing the content.
It can be a little…overwhelming…at times.
These 10 posts will help you write better copy and navigate the business-building waters with style.  Enjoy!
9 Questions Writers Ask About SEO Copywriting
Wondering if SEO […]

Should You Bleed On The Page?

James Altucher does it. Rand Fishkin does it. Ben Huh does it. So does Neil Patel and Chris Brogan.
They all write extremely personal posts outlining their successes, their processes and their failures.
In short, they open up a vein and bleed on the page.
As writers and marketers, it’s easy for us to put a wall between us […]

14 Must-Read SEO Copywriting Tips

If you’re an SEO writer, you’re probably doing more than “just putting keyphrases into the content.”
You’re creating persuasive headlines. You’re setting strategy. You’re transforming boring benefit statements into copy that converts like crazy. You may even manage an in-house or freelance team.
In short, you wear a lot of different hats. All the time.
Below are 14 […]