Entries by Heather Lloyd-Martin

Did Your Client Change Your Copy? Here’s What to Do

Talk about frustrating.
You thought what you wrote showcased your best work ever. You expertly followed your client’s content marketing strategy. You chose good keyphrases.
You did everything right.
When you finished writing your SEO copywriting masterpiece, you could almost hear the harp music softly playing and feel the warm sunshine on your face. Your copy didn’t just sound good. It sung.
A week later, […]

How to Avoid Boring Blog Interviews

Want to avoid boring guest interviews? Are you new to interviewing experts and need a process?
Running expert interviews is a nice win/win for all parties. Your expert gets exposed to a new audience and you get awesome, thought-leader content that drives links and gets shares.
Sadly, it’s not always as easy as that. Your expert may not […]