I wrote this post in 2011 and realized it needed updating. I hope you enjoy the revised version! – Heather To paraphrase the Talking Heads – is your content sending your readers on the road to nowhere? You see this issue frequently pop up in blog posts. Although the site navigation is there, the body copy […]
About Heather Lloyd-Martin
This author has yet to write their bio.Meanwhile lets just say that we are proud Heather Lloyd-Martin contributed a whooping 389 entries.
Entries by Heather Lloyd-Martin
What’s your writing dream?
Do you want to write a book, but you have no idea how you’d find the time?
Do you have a great idea for an online course, but work priorities keep putting it on the back burner?
Have you wanted to write just for fun, but you’re too overwhelmed to start?
There are some times when we’re a little too in love with our own copy.
As a consultant, I’ve had to gently tell clients why their baby (their site copy) is ugly. Some nod and tell me that they already know. Others are amazed I’d feel that way. Their website could have the most boring B2B content […]
Are you undervaluing your work — and selling yourself short?
I’ve talked to many freelance and in-house copywriters who claim that they’re “just” a writer. Sure, most of their time is spent writing copy. But they’re also setting the editorial calendar, using tools like BuzzSumo to find new topic ideas and even explaining Google’s latest updates to their clients […]
You know what I’m tired of hearing?
The oft-repeated mantra “content is king.”
“But wait Heather,” you may say. “You train people how to write content. You consult on SEO content development. Heck, your entire career was built on content.”
True. But I think the mantra “content is king” has done more harm than good.
Even in today’s brave new […]
I have a confession.
You know those tasks you put on your to-do list — but you never do them? You keep carrying them over day after day thinking, “I’ll get to it tomorrow.”
For the last few months, I’ve been sitting slack-jawed in front of my laptop every time I tried to start a writing project. […]
Want to brush up on your online copywriting skills?
Recently, someone asked if I could send them some “must read” Web writing resources. By the time I was done, I had a very long list (27 to be exact.)
That was back in 2012.
Since then, I’ve stumbled across some great new resources. Many of them were suggested in […]
I feel a rant coming on.
Recently, I stumbled across an old “how to write Titles” post. In it, the author discussed how her preferred method of Title creation was to separate the keywords with pipes.
So, a Title would read like:
keyword | here’s another keyword | yet another keyword
Before I start my rant, I need to get a […]
Imagine if you had to use your old high school photo for your business headshot.
Remember that perm you spent hours teasing (and Aqua Net-ting?) Your super-big hair would be showcased on your LinkedIn profile.
That cool mullet you sported, paired with your Metallica t-shirt? Yup. That’s what readers would see when they clicked over to your “about” page.
(I can see you cringing […]
A friend accosted me first thing in the morning…
“I’m stuck. I wrote 100 versions of my headline and I hate them all. I hate my copy. I’ve been working on this for four months. I don’t know what to do.”
My friend was freaking out. This wasn’t a “I just need to get this out with […]