Entries by Heather Lloyd-Martin

Do you suck at marketing your own site?

During client meetings, your smart marketing ideas fly around like popping popcorn. ::POP::  There’s another brilliant idea!
Your clients’ files, marketing calendars and upcoming posts are organized, color-coded and scheduled.
You are a marketing ninja when it comes to your clients.
Your own site…not so much.
It’s funny how we neglect our own sites. We know how to help our clients. […]

Tired of hearing "You're too expensive?"

“We’d love to work with you, but your prices are just too far out of our budget. Everyone else we’ve talked to charges much less.”
Yeah, that’s always a fun email to receive first thing in the morning.
What’s your first reaction when you read something like this? Anger? Shock? Denial?
Or do you just shrug, shut down […]

Clients ignore your advice? Here’s what to do

After I read my client’s email, I had to hold myself back from beating my head against my laptop.
“Heather, we agree with what you’re saying. But I think we’re going to go in a different direction and try something else first.”
AAAARRRRRGGGGHHHHH!
Whether you work in-house or freelance, you’ve probably had moments like this. You spent hours carefully […]

Need Marketing Clarity? Get Out Of Your Head

I just got off the phone with my accountant.
For some people, chatting with their accountant is a super-stressful event. But not for me. My accountant (Eva Rosenberg, in case you’re wondering,) is fantastic. I. Love. Her.
Why? She can take the most complex situation, break it down into bite-sized chunks and show me how to proceed. It may be […]

Authorship: Google giveth and Google taketh away

Bottom line: Should you continue producing content now that Google Authorship markup is dead? Is blogging and guest posting still worth it, even if you won’t see your shining face next to the search results page?
The answer: Yes.
Many writers freaked out when they heard the Google Authorship news. These folks wrote great content, went through […]

Are Your Online Sales Slipping? This Could Be Why …

It’s never easy to lose thousands of dollars every month to your competitors.
The company (let’s call it Company X) used to be at the top of their game. Product sales were brisk. Their testimonials were excellent. They dominated Google search results for their main keyphrases.
Then, things started to slow. “It’s seasonal,” thought the CMO. “There’s nothing […]

5 Ways to Spice Up Your B2B Content

News flash: B2B content doesn’t have to be boring.
I know, I know. Writing for B2B sites isn’t easy. Products like lanyards and construction helmets aren’t necessarily sexy. Your competitors’ sites are probably just as boring. And the powers-that-be may feel more comfortable with “just the facts” feature-filled content.
Yet, for many (most) B2B sites, there’s room for so […]