Entries by Heather Lloyd-Martin

Diversify or die

Imagine what would happen if your biggest client left you for another vendor.
Would you be OK and simply move on to another client?
Or would you be out of business in less than two months?
You may think, “Hey, my clients are awesome. This will never happen to me.”
Yeah, I used to think that, too.
But here’s the […]

What's the 'best' word count for Google?

Once upon a time, SEO consultants recommended that every page have at least 250 words of content (although that was always a rule of thumb.)
Today, it’s an entirely different story. Today, 250 words is almost considered thin content. Plus, there doesn’t seem to be a hard-and-fast answer to the “how many words is right for Google” […]

It's not a mindless waste! Writing lessons from TV

Television doesn’t have to be a time-waster.
It’s amazing how much we can learn about copywriting from our favorite TV shows. These 7 posts demonstrate that TV doesn’t have to be mindless entertainment. It can help us write better SEO content, too. Enjoy!
Mr. Spock’s guide to out-of-this-world SEO copywriting
Heather unleashes her inner Trekkie to relate Spock’s […]

What Girls can teach you about your soul-crushing corporate job

Do you feel stuck in your corporate job?
Yes, you’re happy to even have a job. Your paycheck arrives like clockwork. You have benefits. Heck, you may even have a creative job like marketing communications, design or SEO writing.
Yet, you feel like your corporate job is sucking away at your soul.
You dream of casting off the […]

Freelance writers: How to tame the client from hell

Your client schedules meetings one hour before the start time.
When you tell her a job takes two weeks, she’s demanding her deliverable two days after you start.
Your client doesn’t show up for meetings (even if she scheduled them.) Sometimes she has a (poor) excuse as to why she didn’t show up. Other times, she completely […]

Spammy guest blogging is dead? Well duh.

I’m amazed at how many people have their knickers in a knot after Matt Cutts’ latest announcement. In case you missed it, Matt’s latest post contained this interesting quote:
In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend […]

The SEO content writers' manifesto

I am more than “just a writer.”
I am a profit driver. A matchmaker. A storyteller.
A content marketing dream-fulfiller.
My SEO writing helps companies reach more people, do more good and make more money.
It doesn’t matter if I’m writing about industrial machinery, hotels or software.
Or if I’m blogging, tweeting or writing sales pages.
I entice my readers. I […]