Entries by Heather Lloyd-Martin

How to Avoid Boring Blog Interviews

Want to avoid boring guest interviews? Are you new to interviewing experts and need a process?
Running expert interviews is a nice win/win for all parties. Your expert gets exposed to a new audience and you get awesome, thought-leader content that drives links and gets shares.
Sadly, it’s not always as easy as that. Your expert may not […]

[Updated] Freelance SEO Copywriting: The Ultimate Guide for Beginners

Thinking about starting a career in SEO copywriting?
Here’s a reality check.
Making a living as an SEO copywriter (whether you work in-house or freelance from home) is hard work.
First, there’s a learning curve – it takes some time to master SEO copywriting best practices.
Second, you’ll need to keep up with (and understand the ramifications of) Google’s […]

7 Tough Love Tips to Boost Your Freelance Income

Freelance writers receive a lot of happy-crappy “how to increase your income” advice. There are thousands of  blog posts online outlining tips like:
“Charge more money.”
“Find your niche.”
“Package your services.”
It’s not that the advice is wrong (heck, I’ve discussed those tips, too.) It’s that the advice only goes so far.
“Charging more money” doesn’t mean anything if you don’t know your numbers. […]

Are You A Content Strategist or an SEO Copywriter?

Are you undervaluing your work — and selling yourself short?
I’ve talked to many freelance and in-house copywriters who claim that they’re “just” a writer. Sure, most of their time is spent writing copy. But they’re also setting the editorial calendar, using tools like BuzzSumo to find new topic ideas and even explaining Google’s latest updates to their clients […]