Entries by Heather Lloyd-Martin

Authorship: Google giveth and Google taketh away

Bottom line: Should you continue producing content now that Google Authorship markup is dead? Is blogging and guest posting still worth it, even if you won’t see your shining face next to the search results page?
The answer: Yes.
Many writers freaked out when they heard the Google Authorship news. These folks wrote great content, went through […]

Are Your Online Sales Slipping? This Could Be Why …

It’s never easy to lose thousands of dollars every month to your competitors.
The company (let’s call it Company X) used to be at the top of their game. Product sales were brisk. Their testimonials were excellent. They dominated Google search results for their main keyphrases.
Then, things started to slow. “It’s seasonal,” thought the CMO. “There’s nothing […]

5 Ways to Spice Up Your B2B Content

News flash: B2B content doesn’t have to be boring.
I know, I know. Writing for B2B sites isn’t easy. Products like lanyards and construction helmets aren’t necessarily sexy. Your competitors’ sites are probably just as boring. And the powers-that-be may feel more comfortable with “just the facts” feature-filled content.
Yet, for many (most) B2B sites, there’s room for so […]

9 (more) questions writers ask about SEO copywriting

Wondering if you’d be happy as an SEO copywriter?
In a previous blog post, I discussed 9 common questions writers ask about SEO copywriting. But what about SEO copywriting as a career choice? If you’ve wondered how you could find a job as an SEO copywriter – or how you can start a freelance shop – this […]

Climb out of your comfort zone!

I have an incredible fear of heights.
Bouldering makes every muscle I have tighten up with anxiety.
And I don’t do heat well. If it’s over 75 degrees, I feel like I’m melting.
So of course I spent 16 days rafting the Grand Canyon – the land of sheer drops, lots of bouldering and 105+ degree temperatures.
Because catapulting myself out of […]