Entries by Jon Ball

A 3-step outreach strategy for (new) SEO content creators

Publishing content is thrilling, exciting, and a little nerve wracking. There’s a sense of accomplishment, satisfaction, and even perhaps, vulnerability.
Creating content can be a very revealing process – we share our thoughts, opinions, abilities and general self. At its core it’s a very unfiltered process. But content creation is no time to be shy – […]

Real link building requires sales

There are a lot of buzzwords right now in SEO such as ‘link earning’, ‘inbound marketing’, and ‘relationship building’. But the truth is, successful link building requires sales.
The simple fact is that if you’re going to spend time creating quality and linkable content, you need to spend an equal amount of time outreaching that content […]