Entries by Laura Crest

Digital Marketing & The Zen of Content Promotion

Last month, we shared a series of posts on how to create conversions-driving content. We started with proven copywriting formulas and how-tos on writing clickable headlines and email subject lines and ended with what Google can teach us about copywriting.
In the second article, we shared expert strategies for creating powerful landing pages and engaging content, […]

Smart Copywriting for Savage Conversions

Last week, we shared several evergreen resources for creating conversions-driving content that featured copywriting formulas and how-tos for crafting compelling headlines and email subject lines.
Today, we follow up with expert strategies, tips and tools for writing persuasive web copy, including home and landing pages, as well as engaging, shareable blogs and articles. We also share […]

Sales Writing Resources for Creating Killer Copy

Do a search on “sales writing” or “copywriting” and you’ll see that the body of content around it is ginormous. And that’s no surprise. After all, copywriting is the substance of all the print and digital marketing materials out there, from headlines to calls to action (and all that stuff in between).
The art and science […]

No Time? 4 Ways to Beat the Writing Clock

As an online writer, you’re probably familiar with at least one of these scenarios: Oh no (or expletive of choice)! I only have 30 minutes to get this blog post written… or, I need to come up with at least 10 blog topics for this month’s editorial calendar, but my brain is drained… or, I […]

Eric Enge Shares His Take on Influencer Marketing

Today we’re happy to feature Eric Enge, CEO of Stone Temple Consulting. As a recognized, wicked-smart digital marketing and SEO expert, he brings a lot to any table. He’s served up many delightful and insightful dishes to our readers over the years, and his latest spread concerns influencer marketing.
Feast on his insights into this latest online […]