Entries by Laura Crest

How to successfully launch your own freelance SEO copywriting business

A couple months ago, I gathered a collection of Heather’s posts about surviving in the highly competitive SEO freelance copywriting business.
Today, I’ve selected a complementary set of Heather’s posts on how to start your own freelance business – beginning at the beginning.
These posts are a mashup of both video how-to’s and Heather’s regular Thursday posts. […]

SEO content marketing roundup, week ending September 25th

In this week’s latest and greatest online marketing news, Google’s move towards eclipsing all keyword data (except for its PPC advertisers) grabs the headlines.
Other highlights include mobile marketing, visual and video content marketing, the question of the importance of content quality, YouTube’s introduction of a new (Google+ – driven) commenting system, and Pinterest’s new rich […]

SEO content marketing roundup, week ending September 18th

In this week’s latest and greatest online marketing news, content marketers discuss mobile, video and email marketing; SEO and search pros discuss design features affecting SEO, recovering from Google slaps, correlation studies, as well as link building and analytics; meanwhile, the social media community discusses Twitter, Facebook’s video ad plans, blogging, and meaningful marketing metrics.
Enjoy […]

SEO content marketing roundup, week ending September 11th

In this week’s latest and greatest online marketing news, content marketers discuss branding and analytics for bloggers and publishers, SEO and search pros discuss dark search, strategy, and shrinking organic traffic, while social media marketers discuss searchable Twitter history, G+ embeds and automatic authorship.
Enjoy this week’s picks!
Content Marketing
Reporting from Content Marketing World, Mikal E. Belicove […]

SEO content marketing roundup, week ending September 4th

In this week’s latest and greatest online marketing news, content marketers discuss website design and what constitutes “great” content, SEO and search pros opine on their profession’s greatest challenges, and social media marketers discuss community building and hashtags.
Enjoy this week’s picks!
Content Marketing
Lee Odden discusses “The Role of KPIs, Marketing Goals & Business Objectives in Online […]

SEO content marketing roundup, week ending August 28th

In this week’s latest and greatest online marketing news, content marketers discuss strategy, conversions, and email marketing, SEO and search pros discuss the changing nature and the future of their industry, while the social media community discusses LinkedIn’s changes, video marketing, and social strategies for business.
Enjoy this week’s picks!
Content Marketing
Ian Lurie posts “The Humungous Guide […]

SEO content marketing roundup, week ending August 21st

This week’s latest and greatest online marketing news finds the internet inching ever closer to complete monetization.
Content marketers discuss spending and conversion priorities, and how to accomplish more with less. The SEO and search community discusses the commercialization of the internet and Google’s monetary chokehold on the industry. Meanwhile, social media marketers note that they […]