A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
You’ve crafted a great blog post. Now what? If you answered “promote it” — which of course you did — then you’re absolutely right! As you know, all the time and effort you’ve poured into your creation amounts to zero if it’s not reaching your intended audience. No visibility, no engagement, no social sharing, no […]
Today we’re happy to share our interview with BuzzSumo’s Steve Rayson. As BuzzSumo is a relatively new company, we asked Steve to talk a bit about its founding before answering the seven specific questions we had for him. You’ll want to be sure to read his intriguing take on the future of social sharing. Enjoy! […]
Brian Massey is known as “The Conversion Scientist” for good reason, beyond the trademark and his signature lab coat. He has immersed himself in the science of conversions-driving online content for over 20 years, founded on hard data gleaned from analytics and testing. We caught up with Brian to ask him about A/B conversion testing, […]
If you’re at all familiar with international SEO, then you’re most likely familiar with Gabriella Sannino. Gabriella is the owner of Level 343, an international marketing and SEO agency based in San Francisco. She has worked in marketing and multi media for over 20 years, starting out as a Web developer in 1994 when she […]
It’s that time again, when we feature some of our best guest author content. And this time, we’re showcasing authors who have touched on social media and its role in SEO content marketing. As we all know, SEO copywriting and content marketing don’t occur in a vacuum. Optimizing for the human reader has become paramount, […]
Recently, I gathered a collection of Heather’s posts about surviving in the highly competitive SEO freelance copywriting business. Today, I’ve selected a complementary set of Heather’s posts on how to start your own freelance business – beginning at the beginning. These posts are a mashup of both video how-to’s and Heather’s regular Thursday posts. For […]
In this week’s latest and greatest online marketing news, Google’s move towards eclipsing all keyword data (except for its PPC advertisers) grabs the headlines. Other highlights include mobile marketing, visual and video content marketing, the question of the importance of content quality, YouTube’s introduction of a new (Google+ – driven) commenting system, and Pinterest’s new […]
In this week’s latest and greatest online marketing news, content marketers discuss mobile, video and email marketing; SEO and search pros discuss design features affecting SEO, recovering from Google slaps, correlation studies, as well as link building and analytics; meanwhile, the social media community discusses Twitter, Facebook’s video ad plans, blogging, and meaningful marketing metrics. […]
In this week’s latest and greatest online marketing news, content marketers discuss branding and analytics for bloggers and publishers, SEO and search pros discuss dark search, strategy, and shrinking organic traffic, while social media marketers discuss searchable Twitter history, G+ embeds and automatic authorship. Enjoy this week’s picks! Content Marketing Reporting from Content Marketing World, […]
In this week’s latest and greatest online marketing news, content marketers discuss website design and what constitutes “great” content, SEO and search pros opine on their profession’s greatest challenges, and social media marketers discuss community building and hashtags. Enjoy this week’s picks! Content Marketing Lee Odden discusses “The Role of KPIs, Marketing Goals & Business […]
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