Entries by Nick Stamoulis

Does your B2B content strategy target all the key influencers?

I came across this great post on HubSpot the other day that answered and negated the commonly cited shortcomings of inbound marketing their sales teams often hear from site owners and marketing managers.
This section in particular really stuck with me:
Claim: Decision-makers don’t spend their time online researching products and services…The idea is that the typical […]

Balancing SEO and copywriting best practices: a true story

I was working with one of my social SEO clients on their blog. My SEO company, Brick Marketing, was responsible for writing two blog posts each week, which we would then promote through the client’s various social networks as they went live.
We were specifically instructed to make sure the blog posts were “SEO friendly” and […]