Entries by Siân Killingsworth

What baseball & poultry can teach you about handling SEO clients

What do you do when you’ve got an SEO copywriting client with whom you don’t see eye-to-eye?
Perhaps you’re developing new content or maybe you’re just taking direction and making straightforward tweaks to existing copy, but at some point, your client asks you to do something you know is a bad idea.
Sometimes it’s because your client […]