Entries by svcarleton

3 Things to Consider Before a Site Launch

In today’s SEO copywriting how-to, Heather discusses the value of developing quality content and keyphrase research before launching your site. She highlights the perils of not consulting an SEO expert and the disappointment of overemphasizing site design versus quality content.
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3 Things to Consider Before a Site Launch
Many companies forget to talk to an […]

3 Ways to get “Back to the Basics” of SEO copywriting

Has the hustle-bustle of the holiday season put you over the edge? This has been a year of change … my head is certainly spinning. Heck, some days I’m unable to distinguish a Penguin from a Panda!
Life often gets complicated and overwhelming during the Christmas holiday season. As you wind down the year and think […]

How to Break Free of Boring Bullet Statements

In today’s SEO copywriting how-to, Heather discusses the value of using bullet points in your copy, and how to make them pop off the page.
Check it here:

How to Break Free of Boring Bullet Statements
Bullet statements are great to use in your copy. They help set items apart and provide a simple way to feature […]