Entries by Tracy Mallette

SEO Copywriting Top 10: Aug. 13 to 19, 2014

You probably know what a copywriting swipe file is, and maybe you’ve been meaning to start one but haven’t figured it out yet. Well, check out post #2 to finally figure it out!
There’s a bunch about SEO this week, as John McTigue helps you create a Hummingbird-worthy website, Michael Martinez brings you back to the […]

SEO Copywriting Top 10: Aug. 6-12, 2014

Your clients are unique – and it’s that difference that sets them apart from the competition and makes them shine brighter to their customers. Your clients need a USP that sets them apart and cannot be duplicated. Matt Ambrose tells you how to capture the perfect USP in post #1.
For content goodness, Kelsey Meyer helps […]

SEO Copywriting Top 10: July 30 to Aug. 6, 2014

If you’re not repurposing content, you should be!
Save time and energy on coming up with new content – and easily fill up that content calendar – by repackaging existing content in multiple ways. For more on how, check out Niki Payne’s guide to repurposing content in post #2.
Repurposing also helps for those times when you’ve […]

SEO Copywriting Top 10: July 23 to 29, 2014

Leave all of the above writer cliches behind – oh, except for that “successful” one (which isn’t a writer cliche at all anyway) – and live your dream of becoming a full-time writer. Carlos Cooper shares how he did it – and how you can, too!
Lying awake at night distraught over your glaringly blank editorial calendar? Heidi […]

SEO Copywriting Top 10: July 16 to 22, 2014

You freelance SEO copywriters won’t want to miss this one!
In this week’s SEO Copywriting Top 10, there’s a guide to optimizing client websites, 140 websites that pay writers – and hot USP strategies!
You’ll also want to keep up with Google by reading the latest on author rank and how Hummingbird has impacted search so far.
AND …
Got […]

SEO Copywriting Top 10: July 9 to 15, 2014

There are a couple posts about the psychology of conversion for you this week.
Neil Patel shares some insights on anticipation while Nate Desmond gives you some psych tactics with case-study examples.
Ready to throw in the towel on your writing biz? David K. William helps you delve into your own mind to deal with thoughts of giving up […]

SEO Copywriting Top 10: July 2 to 8, 2014

There’s a whole lot about SEO in this week’s Top 10!
Ruth Burr Reedy tells you what you need to know to succeed in SEO today, and HubSpot gives you a gigantically awesome Google ranking factors infographic.
But there’s more! (Yes, I did just use that overused, persuasive copywriting line on you. Jokingly, though, because you’re one of […]

SEO Copywriting Top 10: June 18 to 24, 2014

We’ve got a couple killer Hummingbird posts for you this week, and, because I know you love tools (the helpful marketing kind, not the obnoxious person kind), I’m giving you two posts from KISSmetrics chock-full of growth-hacking and SEO tools.
Seriously, can we get enough posts about tools that make our lives easier?
You’ll also discover how […]