B2B SEO Copywriting Certificate Instructors

Frank Watson

Frank Watson has been working in the online marketing space since the web started. His experience in many of the most competitive spaces has given him a perspective on out of the box marketing efforts. With the changing SEO and SEM landscape, Frank believes that creative content and a solid social plan need to be part of the new marketing approach.

Ed Reese

Ed is equal parts website analyst, SEO, and online marketing strategist. His 15 years of marketing experience include advising major brands, agencies, universities and nonprofits. He is a firm believer in transparency of services and shows clients exactly how we help our clients achieve their results. This is also evident in his role as a Local University Faculty member where teaches businesses around the country how to measure their marketing efforts.

Eric Enge

Eric Enge publishes regular columns on Search Engine Land, Search Engine Watch and the Stone Temple blog, and is a regular speaker at industry conferences such as Search Marketing Expo, Search Engine Strategies, and Pubcon. Eric is also co-author of “The Art of SEO” along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. Eric is the CEO of Stone Temple Consulting, a 25+ person digital marketing firm with offices in Massachusetts and California.

Jennifer Horowitz

Marketing and the psychology behind it has always fascinated me. I am trained in marketing with a special emphasis on online and digital marketing and copywriting as well as Search Engine Optimization (SEO). I’ve been doing this for over 13 years now and have watched Search and Social, as well as Web Development evolve over the years. Search has evolved from placing keywords strategically on a page to a much more complex myriad of marketing, copywriting, technical coding and more. As technology evolves, so does human behavior and interaction with that technology. Understanding this is key to success in online marketing.

EcomBuffet and myself are both pioneers in the industry, proactive in developing successful techniques and strategies to take businesses to the next level. My focus is always on results based marketing. It’s about business growth. That typically starts with identifying and fixing problem areas and new growth potential. The biggest problem most businesses face in today’s competitive online marketplace is creating exposure, getting their message heard amid the noise online and finding a way to reach not just any traffic but the ideal traffic.

I have recently launched the SEO & Social Media Profit Academy, which was created to empower business owners to take their SEO and social media into their own hands and quickly and easily turn it into a revenue producing activity. The membership program arms business owners with specific details, how tos, and strategies to quickly profit from SEO and social media.

Bruce Clay

Bruce Clay circles the globe educating and servicing companies in Internet marketing’s best practices. Clay led the industry by authoring the SEO Code of Ethics in 1996, now translated into 18 languages. He also authored Wiley Publications’ Search Engine Optimization All-In-One for Dummies, a comprehensive guide to the technical and marketing requirements of enhancing a business’s organic search visibility. The company’s SEO training courses have taught proven “white hat” SEO methodology to thousands of people worldwide, and Bruce Clay has been the official SEO Workshop training partner at SMX search marketing conferences since 2008.

Shelly Kramer

Shelly Kramer is the Founder and CEO of V3 Integrated Marketing. A 20+ year marketing veteran, she’s a brand strategist focused on delivering integrated marketing solutions and leveraging the web and inbound marketing to drive leads and sales. She’s an expert at content strategy and execution and tying social media to business initiatives.Recognized by Forbes as one of the Top 50 Social Media Influencers, she’s half marketer, half geek, with a propensity for numbers, producing results and a dash of quick repartee. Her blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs and by PostRank as one of the Top 100 Most Engaging Social Media Blogs. Find her on LinkedInGoogle+ or Twitter.

Pam Foster

Pam Foster, a SuccessWorks Certified SEO Copywriter, works in-house as the Managing Editor of Community Content at the NAVC (North American Veterinary Community), and also runs a freelance content marketing/referral business in the pet industry. She has trained many web copywriters and in-house website teams on writing effective content and creating a strategic content system system that works. She’s also the co-author of Wildly Profitable Marketing in the Pet Industry, and is a teacher/speaker and program developer for AWAI (American Writers & Artists, Inc.), BlogPaws, the NAVC and SuccessWorks.

Graeme McLaughlin

Graeme McLaughlin is a search engine marketing professional with expertise in Paid (PPC) & Organic (SEO) campaign implementation, development and optimization. He focuses on using analytics and conversion optimization to deliver effective Cost Per Acquisition.

Graeme is experienced in marketing products & services using new media and social media marketing.

He has spoken at the following events about Conversion Optimization, Persuasion Architecture & SEO Copywriting.

  • SMX New York 2010
  • eMetrics Toronto 2010
  • Search Engine Strategies 2009
  • Direct Marketers Association 2008


Organic Search Engine Optimization, Paid Search (PPC), Conversion Optimization, Analytics Implementation, Social media strategy.

Google Certified Adwords Specialist, Yahoo! Search Ambassador