Or maybe you just need to take a break already, maybe even – dare you say it – a vacation?
You’re not alone, by any means. A lot of bloggers struggle with the occupational hazard of being chained to creating exceptional content on a regular basis – even if their muse, time, and sanity are suffering. So in today’s video blog, Heather shares five easy – note, easy – ways you can reuse your hard-labored, older blog posts to produce new, fresh content!
Interested? Thought so. Tune in as Heather delineates five specific ways you can repurpose your older blog posts, so you can take some well-deserved time off and recharge your blogging mojo!
Heather was inspired by a recent post by Chris Brogan on just this topic, in which he discussed how recycling blog posts wasn’t only good for you, but also good for your readers in that they appreciate seeing older blog posts presented in a new way.
So here are five ideas to help you make that happen:
1. Group Similar Content Together in a Guide-Like Format
- The advantage? You’ve created a fantastic resource, and the post is easy to write!
The example that Chris Brogan used was that he could include all of his blog posts on Google+ and voila – have a complete guide to Google+ : it would do very well in the blogosphere and be easy for him to pull together. All he’d have to do is write the introduction, include the links, and he’d be good to go!
- Create a download-ready PDF: As an aside, you can also do the same thing –but rather than putting it online as a guide, you could create a PDF for your readers to download as a way of lead generation.
So there are a lot of ways you can play with grouping content together, if you have the type of content that lends itself to a guide-like, themed format.
2. Look at Your Analytics
- Share your top 5 or 10 most popular blog posts
When you’re just stuck, look at your analytics and consider writing a blog post around the five or ten most popular posts of the quarter or year. You see these types of posts a lot near year’s end.
3. Look for Similarities Among Your Posts
- List the posts with the most comments, the most controversial, or even the most “under appreciated”…
You might not be looking at a guide necessarily, but you can play with ways that your posts may lend themselves to grouping, and you can have a lot of fun with it!
4. Look for Differences: Do You Have a New Perspective?
- Include snippets from your “old” blog post and discuss your new opinion
If you work in an industry that’s moving quickly, chances are that your mind has blown a number of times! So the perspective you shared a couple of years ago – or, in some industries, even six months ago – may have shifted somewhat.
This is a great opportunity to share with your readers your new take on a given subject from your older post. You can include snippets from your older blog post and then indicate your change in thinking about the topic.
This would make for a more personal post, and one your readers most likely would appreciate.
5. Use Past Blog Posts to Inspire Video Content
- Ask yourself: “Can I take something from an older blog post and create a video around it?”
Chances are, you most certainly can! This is something a lot of folks forget to consider. It is so, so easy to think that you need to hammer out a new, exceptional and wonderful blog post every day/week/what have you, when you can repurpose content from an older post into a video post.
So instead of looking at how much you need to write, consider recycling an older blog post into a video. You can use your past blog posts to inspire video content! You can simply take a snippet from just one point of a blog post then use that to create brand new video content.
You can still have a blog post wrapper around the video, of course. But also consider that video reaches people in a different way, and it’s yet another way for folks to find you via the search engines!
Thanks for tuning in to this Monday’s Video SEO Copywriting how-to! Do you have a question for Heather? Great! Send it on over to her at email@example.com and check in for her video reply, next Monday. See you then!
photo courtesy flickr: Mike Licht, NotionsCapital