Well-written about us pages can increase conversion rates.
So why do they often suck so bad? Instead of making a connection, they sound as dry as Ben Stein’s delivery in Ferris Bueller’s Day Off.
Is this the impression you want to give your prospects? Nope. I didn’t think so.
Your SEO content marketing challenge: Show some personality
Why be boring when you can let your corporate freak flag fly? Review your about us page and check out these tips. Then, consider how you can actually connect with your readers – not just give the bare-bones company information. Would pictures help? Video? Think out of the box.
After all, if it was a real-life conversation, you’d share your company story. You’d discuss how you’ve helped other customers. You’d focus on the connection – not the corporate talking points.
Just a few changes can transform your sucky page into a stupendous one.
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