Wow. 2015 is almost over.
We’ve survived Mobilegeddon, debated the merits of RankBrain and learned to love long-form content.
It’s been a wild year. As always.
As in previous years, I’ve combed through my analytics and sleuthed out 2015’s most popular posts. (Curious about previous years? Here’s what was popular in 2014 and 2013.) This year, you’ve loved the how-to posts and even enjoyed some of my rants. Thank you for that. 🙂
One interesting factoid: four top posts were “updated” content (that is, content I had written previously, tweaked and updated with a new publication date.) Apparently content recycling is alive, well and extremely effective. Good to know.
This marks my last post of 2015. Thank you for being a loyal reader, signing up for my newsletter and spreading the SEO copywriting word. I appreciate it more than you know.
Over the next few weeks, I’ll be business planning, developing the editorial calendar and spending a little more time with friends and family. I’ll be back at it in January — and I look forward to seeing you then.
Happy holidays to you and yours! Here’s to a happy, healthy and prosperous 2016!
Do you have a bad case of “blog topic burnout?”This post is a life-saver if your job is to continually crank out new content ideas. Plus, the implementation doesn’t take much time. Bonus!
Yes, this post begins with a rant against poorly-written Titles. But there’s still a lot of actionable information and things to consider. If your Titles are boring (or you’re not quite sure how to write them,) you’ll want to read this post.
A common question I hear from freelance copywriters is, “How can I make more money, more easily?” Good news — you can! Assuming you’re willing to up your game and offer different services. If you want to transition from being “just a writer” to having a seat at the marketing table, check out this post.
Are you new to the concept of semantic analysis? Although it sounds geeky, it’s important for SEO copywriters to understand (yes, even you!) 🙂 This great post by David Harry provides a lot of easy-to-follow information. Enjoy!
Are you unhappy with your current content (I know a lot of you are!). Sometimes, you know it’s not quite right, but you can’t put your finger on how. If you’re stuck, these three easy-to-use tools can provide some much-needed insights.
Are you a fledgling copywriter who needs help learning the SEO content basics? Or, have you been in business for awhile and need some trusted resources? These fantastic books and blogs will keep you happily reading for a long time.
Another rant-filled post to crack the top 11! Learn why I disagree with the oft-repeated mantra “content is king,” — and why I think another c-word is more important to consider.
You know you’re all that and a bag of chips. So why are you so frustrated with your SEO copywriting career? It’s time to take control and make some smart changes. Your business (and your sanity) will thank you.
Yes, “running a content audit” sounds boring. But it’s pretty easy to do — and you’ll be amazed at what you’ll learn. In the post, I break down the process, step-by-step and show you how to do it.
You’ve scored a new client — congratulations! Now, it’s time to learn everything you can about their past campaigns, their branding and the information they need to see. Check out this list of questions you can use for your client calls.
And 2015’s #1 post ::drum roll, please::
My theory about why this post is #1? The headline is sexy — we all want to know the “writing for Google” secret. The reality is, most of the tips are common-sense tidbits about writing better content. Does that mean that “writing for Google” is as simple as “write great content for your readers?” Yes.
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