10+ ways your freelance writing site sucks (and what you can do about it.)

Sad dog

Does your site copy make you sad?

Does your freelance writing site have some…sucky… elements?

If you’re a freelance writer, there’s a good chance your answer is “yes.” You may be able to transform your clients’ content into marketing gold. But your own site…not so much.

Writing copy for your own site is hard (really!). I’ve seen super-talented writers make major blunders on their site – mistakes they’d never make with a client.  Unfortunately, those blunders are probably costing them money.

Wondering if your site suffers from the same problem? Here are some ways your freelance writing site may suck:

– You don’t have a site.

So what are you waiting for? If you want to write for online clients, having your own site is a must. It helps with lead generation; it’s a place to showcase your clips and testimonials – plus, clients simply expect it. If you don’t have a site, you need to make it happen. Right now. Otherwise, people will not take you seriously as an “experienced web writer.”

sad t-rex

Nooooo! Not “welcome to my site!”

– Your headline reads, “Welcome to my site.”

This is wrong for so many reasons. From a copywriting perspective, your headline is valuable real estate. Instead of wasting it on a “welcome” statement, you’re better served with a hard-hitting benefit statement. From a prospect’s perspective, saying “welcome” won’t make you stand out from the crowd. I will hit the back button on any site where I see “welcome” as the headline.

– Your home page preaches to the choir.

Your home page is not the place to explain why your prospect needs an experienced copywriter. They know this already. That’s why they’re on your site. Instead, you want to grab your prospects’ attention and compel them to click deeper into your site. That’s where they’ll find the information they need.

– You designed your site yourself. And it shows.

There’s nothing that screams “amateur” like broken links, an ancient design and bad stock photos. I know site design can be pricey. I get it. But this is one place where spending a little extra will go a long way. A professionally designed site will show your prospects you’re a serious business person. Besides, who has time to design their own site? You should be hustling for business instead.

– You talk about yourself way too much.

Words

Quit. Talking. About. Yourself.

Many freelance writers go on about the classes they’ve taken, the seminars they’ve attended and the newsletters they subscribe to.  Unfortunately, your prospects don’t care. What they do care about is what’s in it for them. Sure, you can address some of this stuff on your “about” page. Just focus your services pages around how your can help your prospects overcome a problem and make more money.

– Your blog hasn’t been updated in a long, long time.

You don’t have to publish a new blog post five times a week. What you do need to do is stick to a blog publication schedule. Maybe that’s once a week. Maybe that’s once a month. The key is consistency and writing the best possible post you can. If you prospect notices a neglected blog, she may wonder if you’ll neglect her copy the same way.

– Your copy doesn’t connect with your target audience.

To paraphrase an old Diana Ross song, “Do you know who you’re writing for?” You want your target reader to know that you “get” her, you understand her pain points and you want to help. That means the tone and feel, what you write – even the information you put on the page – is laser-focused on your reader. If you’re writing general copy, you’re going to get general (read: so-so) results.

– You don’t practice what you preach.

If you are an SEO writer, you better make darn sure that your site is optimized. That means a clickable Title, fantastic content and well-researched keyphrases. Prospects will judge you if your site isn’t up to SEO-snuff.

– All your text is below the fold.

Where's the content?

Where’s the content?

You may have fallen in love with the WordPress template with the fancy sliders and big images. But if your text is all the way below the fold, your prospects may not scroll down to see it. They may get hit with your slider and immediately surf away. Remember, you’re a writer. Text sells. Not fancy sliders. (Thank you +Chris Simmance!)

– Making your copy all about Google – not your reader.

Concerned about your rankings? You may think that writing content “for Google” (read: stuffing it full of keyphrases) is a smart move. But it’s not. Not by a long shot. Not only is this considered spam, but it’s really bad for your readers. Don’t do it.

Want more tips? You can follow along with the Google+ discussion.

If you’ve put off working on your site because you’re “too busy” or it’s “not important right now” – it’s time to get to it. Fixing these extremely common issues will help you land more clients, command more money and generate leads more easily.

In short, it’s worth the time.  Now, don’t you have some site tweaks to make? 😉

Need a second opinion on your writing. The SEO Copywriting Certification training now offers content reviews and feedback. Learn more about the training.

Image credit:

©  | Dreamstime.com

Diversify or die

DiversifyImagine what would happen if your biggest client left you for another vendor.

Would you be OK and simply move on to another client?

Or would you be out of business in less than two months?

You may think, “Hey, my clients are awesome. This will never happen to me.”

Yeah, I used to think that, too.

But here’s the scary thing…

Companies go out of business.

Companies have cash flow problems and slow-pay their vendors.

Your contact could quit or get fired – and your new contact may want to work with someone else.

Companies can (and will) break their retainer agreements with you.

If you don’t have other clients to take up the slack, you will be up a very stinky creek without a paddle.

I’ve seen this happen many times.

One woman worked with a client for over five years. When a new marketing manager came on board and wanted to “change directions,” her firm was fired – and the owner was suddenly scrambling for a full-time job.

Another person had to shut down his business and get a “real job” until he could build things back up again. It took him five years.

This can happen to you too. If you let it.

Here’s how to prevent an irritating situation from turning into one that crashes your business.

– Diversify your client base (or die.) Ever hear that you’re supposed to eat a variety of fruits and vegetables for maximum health? It’s the same with your client base. Rather than relying on just one (or two) main clients, have a number of client gigs going at once – plus, more prospects in the pipeline. That way, it won’t hurt if a client (even a big client) goes away. You can even build out a product or write a book. Those “extras” can mean some stable money.

– Build an emergency account. Freelance writers (and business owners in general) don’t often think about a business emergency account – but it is VERY important. Try to have at least three months’ expenses socked away. If a client flakes out, you’ll know you can still pay your bills. One way you can do this is to transfer a percentage of every sale to a savings account. That way, you’re always feeding your savings account in a low-stress, easy way.

– Always keep selling. Always. Don’t figure that you can sit back and rest on your laurels, because you can’t. I’ve made this mistake before. Take sales calls even if you’re busy. Send out proposals during your “I’m so swamped I can barely move” times. Otherwise, you may wake up one day and realize you have no work to do – and no income coming in.

– Consider any “big money” client extra cash. Don’t rely on it, don’t get used to it and for heaven’s sake – don’t spend all of it. In a perfect world, you bank a considerable part of that cash in your retirement or “just in case” fund.

The more you learn how to protect your business, the more you’ll be ready for those inevitable “lean times” that come your way. Then, you can find the perfect client to replace one that has left – rather than scrambling for whoever you can get.

And that’s a wonderful thing.

Did you enjoy this post? Sign up for the SEO Copywriting Buzz newsletter. It’s jam-packed full of actionable information for freelance and in-house writers.

Photo credit: Lola1960

Write for Humans and Robots for Best Search Results

Write for robots, too.

Robots write for us. We can write for them, too!

I’m not an SEO expert. I don’t even play one on TV.

But I am a communications expert and, as part of my job, I’ve been writing my entire career.

In 2008, when social media began to take a hold, many of us had to quickly figure out how to use content to build our brands.

And, as part of that brand-building exercise, came learning how to write for both readers and robots.

In fact, I didn’t realize there was an entire technical side of writing until well into my blogging journey. I was just writing what I thought people would like to read and using our social networks to expand our readership. And it worked.

As it turns out, though, if you are smart and strategic about also writing for robots, you can extend your readership much more quickly than writing just for humans.

Before you get out the tar and feathers, I’m not advocating keyword-stuffed content. The first priority is always to your readers. But there are a few things you can do to help grow your audience.

Plan

Andy Crestodina at Orbit Media Studios has a template he likes to use when he sets out to write a blog post.

It includes the headline, the target SEO keyword or phrase, the meta description, the permalink, and the images you plan to use.

This is where you plan your work.

Think about the competition already on the web for the topic.

Think about the amount of searches around the keyword or phrase you want to use.

Consider the images – are they original? Did you buy them? Or are they Creative Commons?

Will your meta description motivate people to click on the link when they come across your blog post in a search?

Does your permalink have your keyword or phrase in it?

It’s important to consider all of these things as you plan your content.

Do Your Research

Now it’s time to do your keyword research.

Take a look at the word or phrase you chose. Does it have a lot of competition? How many monthly searches does it have?

Let’s say it has 100 monthly searches and there isn’t a lot of competition. That’s a word or phrase worth using.

But if it has 20,000 monthly searches and you’re going to compete with big brands, you’ll want to tweak the word or phrase.

Once you determine the right fit, you’ll use that in your meta description, permalink and title.

Adjust those things, as necessary, from your planning phase.

Write

You can finally get to writing!

A few things to consider:

  • Blog posts should be 400-700 words to get the most Google juice.
  • Use headers, subheads and bullets to break up your content to make it easier to read.
  • Make sure you use your target keyword or phrase in at least one header … and I’d recommend three to five times in the copy.
  • Include approximately one link for every 100 words.
  • Provide a call-to-action, which can very easily be an invitation for comments.

The best kind of content written for humans includes active voice, short sentences and a reason to keep readers engaged. You can write in first or third person. Don’t make it too hard on yourself. Do what’s most comfortable for you.

Publish

Now it’s time to publish.

Most marketing and social media gurus aren’t very keen on Google+, but I love it because it helps with your search results. Google owns it and they want you to use it, so they’ll reward you if you do.

When you post the link to your newest content in Google+, use the keyword or phrase you’ve chosen for the piece.

Do this on Twitter and LinkedIn, as well. It’s less important on Facebook and Pinterest, but do try to customize your updates with the word or phrase in it.

Make it easy for your readers to share your content on the social networks by providing social share buttons on every page of your website or blog.

There is almost nothing more frustrating than wanting to share content and having to manually share it. Make it easy for your readers and they will reward you in turn.

So there you have it. It sounds like a lot, but the more you write, the easier it becomes.

About the Author

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is due out on March 10.

Photo thanks to Brett Jordan (Roboscribe)

Want to make more money – in less time – as a freelance writer? Take the Copywriting Business Bootcamp course! Start earning more now!

Freelance writers: How to tame the client from hell

Is this your freelance writing client?

Is this your freelance writing client?

Your client schedules meetings one hour before the start time.

When you tell her a job takes two weeks, she’s demanding her deliverable two days after you start.

Your client doesn’t show up for meetings (even if she scheduled them.) Sometimes she has a (poor) excuse as to why she didn’t show up. Other times, she completely blows you off without any explanation.

It’s easy to call this person the “client from hell.” She has unrealistic expectations, doesn’t respect your time and expects your best work for free. At the end of the workday, you’re cranky and filled with complaints. “I’m a professional. Why does she keep doing this to me?”

Here is your reality check. Your “client from hell” isn’t causing your unhappiness. You are – by letting it happen.

It’s tempting to put up with the behavior because, hey, it’s a client – and who wants to lose money? The issue is: setting boundaries with clients is extremely important. If you haven’t been 100% crystal clear with a client, it’s time to put your big girl (or boy) pants on and deal with the situation head-on.

Here’s how to change the situation:

– Know it’s OK to say “no”

Just because a client wants to meet right now doesn’t mean you have to accommodate them. It’s perfectly acceptable to say, “I’m afraid that I have other obligations at that time. I do have availability tomorrow at X or Y time.” If they want a deliverable earlier than promised, simply reiterate your expected delivery date. Being friendly yet firm can go a long way.

– Yes, you can charge for meeting time

This will change your life. Clients will respect your time much more if they know they’re paying for it. Just make sure that this is in your contract (and yes, you really do need a contract.)

– It’s OK to charge for missed meeting times

I’ll stay on the line for 15 minutes. If the client doesn’t show, I’ll bill them for the time. (I’ll waive the fee if there was an emergency and that’s why the client couldn’t make it.)

– Rush jobs = more money

Many freelance writers charge a 20-50% premium when the client needs a fast turnaround. That way, your time is covered (especially since you’ll have to move your schedule around to accommodate your client,) and your client gets what she needs.

– Out of scope = additional charges

It’s great when a client wants more work. It’s not so great when they don’t expect to pay for it. If the client requests something out of the original project scope, send them an email asking them to authorize the additional charge. Wait until you receive their approval before you start.

Will your client from hell kick back? Maybe. But if they do – and your client is truly driving you nuts – it’s OK to let them go. You’ll find another client to replace them soon.

Here’s what typically happens instead: Meetings are more streamlined. Rush jobs may still happen, but the client is prepared to pay for them. Your “client from hell” transforms into one of your favorite clients.

That’s a wonderful win/win for both parties.

What else would you suggest? How have you handled your own clients from hell (we’ve all had at least one …)

(Special thank you to the LinkedIn SEO Copywriting group for the post inspiration!).

Are you looking for ways to make more money as a freelance writer without working so darn hard? Check out the Copywriting Business Bootcamp. 12 experts share how you can increase your income and live a better life.

 

 

Freelance writers: Here's your secret to landing great clients

Why not stand out from the  rest of the freelance writing crowd?

Why not stand out from the rest of the freelance writing crowd?

Want to know the secret to closing more deals and landing more clients?

It’s all in your pitch.

What do you say when you talk to prospects (or chat with them on the phone?)

Do you say something like, “I’m a freelance writer with over four years experience. I write B2B copy and I specialize in web pages and blog posts.”?

Or do you say, “I transform existing B2B content into top-positioned and high-converting copy. My clients typically see a 25-60% increase in leads after my rewrites. I can work with your team as an outsourced partner or develop the content strategy for you.”

See the difference? One version pops with beefy benefit statements while the other version just … fizzles.

Many freelance writers are experts at creating USPs (unique selling propositions) for their clients. They can easily pinpoint exactly what makes their clients cool and what sets them apart.

However, these same super-smart writers get stuck when it comes to their own USPs. This is a huge disconnect. After all, there are thousands of other writers out there. You want to focus on what makes you unique. What you bring to the table. What makes you so good.

What makes you the writing expert that the client should hire? Right now.

The secret to wowing prospects and converting them into clients is to have a refined, sharp and snappy USP.  You’ve created them for your clients. Now it’s time to create one for yourself. A really good one.

Want to stand out? Here are some things to think about:

1. What past successes have you had? How have you increased your past clients’ conversion rates?

2. What specialized training do you have? Can you offer a service (such as copy testing) that other writers don’t offer?

3. Who is your target customer? What are their pain points and how can you help them go away?

4. What makes you different than all the other writers out there. Hint: It’s not “excellent customer service” or “attention to details.” All writers can and will say that. Think outside the box.

5.  Do you have a deep expertise in a certain subject matter? This is a big deal, especially in regulated industries.

6.  Do you package your services in a way that would be beneficial to your customers?

Feeling stuck? Ask another writer to help. Chances are she/he can pick your brain and develop a brilliant USP statement for you.

(And yes, you still need a USP, even if you’re brand new to the business. You may not be able to break out the beefy benefits yet, but you can certainly come up with something.)

Try tweaking your USP and see how it resonates with your prospects. Chances are, you’ll soon be closing more deals and making more money.

It’s all in the pitch. :)

Like what you see? The SEO Copywriting Buzz newsletter helps freelance and in-house writers write spectacular web content that converts like crazy. Sign up today.

 

The SEO content writers' manifesto

SEO Writers' ManifestoI am more than “just a writer.”

I am a profit driver. A matchmaker. A storyteller.

A content marketing dream-fulfiller.

My SEO writing helps companies reach more people, do more good and make more money.

It doesn’t matter if I’m writing about industrial machinery, hotels or software.

Or if I’m blogging, tweeting or writing sales pages.

I entice my readers. I entertain them. And I empower them to make a buying decision.

I know that I have a responsibility to learn more, write more, research more.

The more I learn, the more my writing can touch one more person. Drive one more sale. Do more good.

Sitting on my laurels and refusing to expand my knowledge goes against everything I am.

I take classes. I read books. I study and network with other writers.

Sometimes, I’m even a copywriting rebel – because “following the rules” may not make sense 100% of the time.

I’m not afraid of Google.

I embrace new social networks, new algorithmic updates and new online opportunities.

Because I know I can master anything new that’s thrown my way.

And I know good writing never goes out of style.

I know my writing ability is a gift and I treat it like the precious thing it is.

I charge accordingly for my time, set good boundaries and work when I’m fresh.

When I feel burned out or blasé, I know taking a break will restore my focus and heighten my abilities.

This helps me write commanding SEO content that stands out, gets shared and boosts conversion rates.

I take care of myself physically and mentally.

And my writing inspires people to take action, calms peoples’ fears and gives them hope.

That’s pretty powerful.

Over the years, I will drive thousands (maybe millions) in profit for my clients.

I will change lives.

I will provide hope.

I will succeed.

I am an SEO content writer.

And I love what I do.

UPDATE: My designer, Erin Kistner, transformed this post into a beautiful graphic. Please feel free to share it. :) I’ll also have a downloadable PDF soon!

SEO Writers' Manifesto

Want a PDF of the SEO Writers’ Manifesto? Just sign up for my newsletter and I’ll send you the manifesto as a thank you! It’s perfect for those days when you need a little inspiration. Sign up now!

 

Freelance writers: Are you making this costly mistake?

Wow. This freelance writer is really frustrated. Been there. Done that.

You answer emails within five minutes of them hitting your inbox.

You race to pick up the phone by the third ring, no matter what you’re doing (or writing.)

A client emails you Saturday night at 10:45 and you immediately return their note. Even if that means taking time away from your family.

And you’re always exhausted and wondering how you can work an 11-hour day with nothing to show for it.

Sound familiar? If so, quit it! You’re hurting your productivity by being so available (and hurting your business, too.)

Here’s why:

If you don’t value your time, why should your client?

Have you ever experienced the Friday “drop and go?” This is when a client emails you late on a Friday and writes, “I’m heading out for the weekend, but I need this first thing on Monday.

Ouch.  Suddenly, you realize that your weekend plans are now on hold until you can get the client stuff squared away.

No fun.

I’ve gone through this before. I actually had a prospect demand a proposal on Christmas Eve (really!). Did I do it? Yes. And the client didn’t look at the proposal until mid-January. Yeah. I learned my lesson.

The truth is, we train our clients how to treat us. If we’re always available and accommodating, it’s not the client’s fault for thinking we could handle a weekend project. Or a rush job. Or we’d drop everything so we could complete “just this one thing.”

That’s why setting client boundaries is so important. Yes, be available within reason. And yes, there may be those times when you do work a weekend to take care of a good client. But it shouldn’t be an expectation.

Being overly available kills your productivity

“I can’t get everything done” is a common freelance writer frustration. If this is a frustration of yours, here’s a reality check:

If you’re bouncing from email to client project to phone calls, you’ll never have enough time. It will take you ten times longer to finish a fast project. You’re doing it to yourself – even if it feels like it’s being done to you. You’re multitasking yourself into an unproductive frenzy. 

So here’s what to do about it:

1. Train yourself to NOT respond every time you hear the phone ring or your email ding. Turn off the ringer. Mute the notifications. Close the door. Do everything you can to give yourself some uninterrupted work time. It’s OK. People will leave a message. You can call/email them back.

2. Tell your clients when you are available.  Most clients don’t require (or expect) an instant response. They just want to know that you’ll get back to them within a reasonable amount of time. It’s even OK to write, “I received this and I’ll look into it later today,” so they know you’re on it.

3. Practice saying, “I’m happy to do this. There will be a rush fee of X.” It’s amazing how clients will suddenly value your time much more when they know there’s an extra cost involved. :) Plus, if you do work a rush job, you know you’ll be well compensated for your time.

Try implementing these strategies. I guarantee you’ll feel more centered, energetic and focused during the day. Plus, you’ll probably see a nice productivity spike – which could mean more money in your pocket. Bonus!

What do you do to keep yourself on track? Please leave a comment with your favorite boundary-setting strategies!

Special sale – save 20% on the SEO Copywriting Certification training with coupon code HAPPY 2014. Get started today!

Go jump in the ocean! Better yet, take a flying leap!

Jumping in the ocean on New Year's DayIt’s my first post of 2014. I can’t believe we are a week into the year already. Let me wish you a belated happy New Year!

Now that we got that out the way, let me tell you to go take a flying leap!

Don’t take that the wrong way, I’m not telling you off; I’m offering inspiration.

Clean the slate

2013 wasn’t the best year for me (although it definitely had some good highlights). Just a few low moments included:

  • Breaking my nose
  • Ending my 10-year marriage
  • Having to dramatically cut my business to part-time and get a 9-to-5 job
  • Putting on a bunch of the weight I had previously took off (and kept off for several years)

I highlighted other not-so-great moments and some positive outlooks in my Not another thankful post, if you were curious.

Needless to say, I was ready to move on from 2013 and wanted to embrace 2014. I felt as though I was digging myself out of hole and needed to just give myself a new starting point.

I saw 2014 as that new starting point.

A little less talk and a lot more action

In my last post of 2013, I discussed setting goals instead of making resolutions. A couple of years ago, Heather outlined the same strategy, but got more in depth with how to apply this to your content marketing goals.

So once you set your goals, how do you flip the switch? Is having the goal enough to change your behaviors? Not always.

Sometimes you need to conquer your fears in order to make the next move.

Make it dramatic, if you have to

Some people can just make a decision then take action. Other people need to be guided through the process (read: dragged into change). And still other people just need something to spark the change.

I like that spark – even if it is symbolic.

SkydivingSeveral years ago, when my life needed a shakeup, I jumped out of an airplane. That year, I quit a job that I hated and started my freelance copywriting business. It was freeing and wonderful. Jumping out of the plane was the symbolic change I needed.

To kick off 2014, I jumped into the ocean (dove in head first) on New Year’s Day. It was my way to wash off all that I didn’t want from 2013, so I could start 2014 clean.

Things didn’t magically change with diving in that ocean, but I had the spark I needed. In less than a week from jumping in the ocean, I ran a 5k (I haven’t been running in months!) and I joined a gym (with a gym partner to keep me motivated).

Where’s your spark?

What’s it going to take to get you moving? What can you do that will get you motivated and excited to take that first crucial step? Whatever it is – whether it is symbolic or a concrete step (like renting an office space) – go for it.

Make 2014 your year to shine! Happy New Year!

Start the new year off right with 20% off of the SEO Copywriting Certification training. Just use coupon code HAPPY2014. Hurry though – offer ends January 20!

Not another thankful post!

Glass is half fullYes, it’s that time of year again. Thanksgiving (in the United States) is coming and the posts about being thankful are all around.

It’s not just blog posts. Since November 1st, Facebook has been filled with people listing something they are thankful for each day of the month.

I have yet to write what I am thankful for and I was really resisting writing one of these posts.

That being said, I have to write this post. Let me explain.

That glass is half empty

This year has not been very kind to me.

About one week after I turned 41, I broke my nose playing softball. I took it in stride and figured that breaking my nose was going to be the worst thing that happened to me this year.

Yeah, I was wrong.

Not to be a Debbie Downer, but here are some of the not-so-great things that happened this year:

  • My 10-year marriage (12-year relationship) ended, ironically right before DOMA was overturned.
  • My copywriting business went from full-time to part-time because I needed to supplement my income with a 9-to-5 job.
  • My father-in-law lost his battle with cancer.
  • My mother ended up in the ICU after she turned blue in the ambulance on the way to the hospital.
  • A friend was diagnosed with an aggressive form of breast cancer.

That’s quite the list, isn’t it?

Let’s see that half-full glass

It would be easy to focus on all of that (and the other negative events that didn’t get included), but then I would just be miserable.

Instead, I need to find the silver linings … the bright spots of the year. After looking at that list, you might think that I have little to be thankful for. It’s not true.

So let me tell you just some of the things I am thankful for this year:

  • My mom is out of the hospital and is on the road to recovery.
  • I am going to spend Thanksgiving with my family (including my mom). Because I live on the opposite coast, I haven’t seen them since anything on the above list occurred.
  • The end of my marriage was very hard, but it was amicable. Truth be told, we ended the marriage so we could stay friends.
  • My ex-wife (well, we’re not divorced yet, but we’re in the process) and I have made the transition from wives to best friends. There were a few bumps, but overall it was pretty easy and quick.
  • I am rediscovering who I am and learned that I am able to stand on my own.
  • I surprised myself and have started dating someone special. She makes me very happy.
  • Two of my best friends welcomed twins into their lives … and these two babies are adorable (and healthy)!
  • These changes in my life – especially the switch in my business – allow me to take a step back and assess what I want to do with my business and my life.
  • The view from my new apartment is wonderful!
  • I was reminded that I have some wonderful and supportive people in my life who have helped me through this transition. (Including Heather – thank you!)

What the heck does this have to do with copywriting?

So, is this just another “I’m so grateful” post that is all about my journey? Not entirely.

There are lessons you can learn from my year.

Life is not always easy. Running your own copywriting business can be difficult. Heck, being an in-house writer has its bumps.

It is how you handle these bumps that will help you.

Too often it can be easy to only focus on what is going wrong. When this happens, you run the risk of getting caught in a cycle. Soon, you only focus on the negative issues and you find yourself in a vicious cycle. If you don’t let yourself find the silver linings – trust me they are there if you look – you will not be able to break free of the negativity and you will become stagnant.

You will find yourself hating your job or your business and you will lose your muse.

In this week of Thanksgiving, your job is to step back and take a few minutes to list the positives in your business and your life. What are you thankful for? It doesn’t have to be anything momentous – what makes your day a little brighter?

Make a list of what you are thankful for and keep it by your computer.

As the days go by, if you find yourself stuck in a negative funk, take out the list and remind yourself of the positives in your business.

Have a wonderful week everyone and Happy Thanksgiving!

PS – I wrote this post before I read Heather’s wonderful post Yes, failure is an option! Her post really struck a chord with me – the first two items on my “half-empty” list could easily fit into the failure category. Thankfully life has taught me how to grow stronger from adversity. If you haven’t read the post, read it now.

 

Photo credit: © Photographer: Duncan Noakes | Agency: Dreamstime.com

Receive weekly inspiration and writing tips by signing up for the SEO Copywriting Buzz newsletter.

Why you can’t fly solo as a freelance copywriter

Even superman can't run a freelance copywriting business aloneAre you a freelance copywriter? Do you consider yourself a solepreneur? Are you the only one working on your projects?

Knock it off!

You’re not Superman (or Superwoman).

Yes, you may be the only official employee in your business, but that doesn’t mean that you need to go at it alone. In fact, you shouldn’t try to be a one-woman (or man) show.

You don’t know everything

Sometimes it is hard to admit, but you don’t know everything. There are many legal aspects to owning your own business and, unless you have a business degree, you should consult with an attorney or other legal expert when dealing with the business side of freelance copywriting.

Also, you will need to have a contract for each copywriting gig – yes, even the “quickie” jobs. A copywriting contract protects you and your client, and is a must.

When it comes to tasks like accounting or administrative work, you most likely have the necessary skills to complete these tasks, but are they worth your time? You may find that you save money by paying someone else. Use your time for projects that allow you to charge your higher hourly rate.

Mistakes happen

When it comes to writing, you may be an expert, but you are fallible. Sometimes you are too close to your writing to see errors. Typos and creative spelling could slip by your spell check, but will catch the attention of your client or your readers.

How can you fix that? Find someone you trust to edit (or at least read through) your content before you send it to a client or post it to your website. It could save you headaches … and your reputation.

Who is keeping you motivated?

When you work for yourself, you might lose your focus or motivation – especially when you have to write for yourself. Keep yourself going strong with the help of an accountabilabuddy.

You can also find support and feedback from your colleagues. Be sure to network and to join in the conversations on virtual groups – like the SEO Copywriting LinkedIn group.

Your job this week is to examine your business and see where you can enlist help.

Do you go at it alone or do you get help? Share what works for your business.

Photo by J F Willis (Flickr: Up Up and away) via Wikimedia Commons

Speaking of not flying solo, let Heather help you with your B2B or B2C content strategy. She has a few client spots open, so check out her direct response SEO copywriting services today!