Sample Agenda — Customized SEO Writing Training
Interested in customized SEO copywriting training sessions for your in-house team? Fantastic!
Check out this sample agenda, then contact me to share your SEO writing wish list.
Keyphrase Research
Many organizations face a pervasive search marketing problem: optimizing for phrases people don’t search upon (resulting in no traffic) or optimizing for broad terms with multiple connotations (which attract an untargeted market).
Strategic research guarantees that the keyphrases you optimize for are what your customers use to search for products and services like yours. Plus, you’ll learn how to find tasty long-tail keyphrases that drive hyper-targeted traffic.
Specific knowledge points include:
- Understanding the importance of keyphrase research
- Learning the keyphrase research tools that yield maximum results
- Creating a keyphrase brainstorm strategy
- Specific strategies for keyphrase research
- How to develop a per-page keyphrase strategy
- How keyphrases help to target your prospects at every stage of the purchasing cycle
How to write content Google (and your readers) love!
What’s the most important for SEO? Strong, authority content. Understanding SEO writing best practices — and how to determine details such as the best word count for the page, the article structure, and required content elements — help maximize your site’s positioning changes.
Specific knowledge points include:
- Specific SEO writing best practices
- Important places to include your main keyterms
- What pages should be rewritten for keyphrases, as opposed to editing for keyphrases
- The Google snippet secret
- How to edit existing text for keyphrases
- How to maintain your brand’s existing tone and feel.
How to write Titles and meta descriptions that get the click
Learning how to create keyphrase-rich Titles that position well and convert is a crucial search-marketing element. Your first opportunity for conversion is the search engine results page. A well-written Title will pre-qualify your customers as well as get the click into your site.
Specific knowledge points include:
- Title development best practices
- Description tag best practices
- Why “clickability” is crucial in search marketing.
SEO 101 Training
SEO copywriters realize greater success when they can understand the SEO 101 basics and how the algorithmic search engines record pages. The SEO 101 training provides basic information about how Google ranks web pages and E-A-T.
Specific knowledge points include:
- How Google works and what is — and is not — important to search positions.
- What E-A-T is, and why understanding the guidelines can help you create better web pages.
- The latest Google/SEO news and how it relates to the client’s site.
Contact us for additional information, scheduling, and customized curriculum ideas.