Do you have print copywriters you need to transform into savvy online SEO copywriters? Does your marketing team write fantastic online content, but “SEO content writing” is a needed skill set? Has your team been resistant to learning the SEO ropes and you need a trainer to modify their mindset?
Does this sound like your in-house team?
You have a talented team full of marketing experts, copywriters and IT ninjas. You create great content, and you know that you should be “writing for Google” – but you’re not quite sure what that means. You do know that your current site doesn’t have the positions you want and your content is probably to blame.
You may already have a keyphrase research document (although you may not be sure if you’re targeting the right keyphrases.) You may even be working with an SEO or agency to handle the technical side of your site. But when it comes down to setting a content strategy, choosing the right keyphrases and writing top-positioned copy, your team doesn’t have a clue. Heck, you don’t even know how to find the time for a content strategy.
In short, you need someone to take a complex topic and make it easy, accessible and fun.
I can help.
I’ve trained many companies just like yours. Companies that never thought that they could successfully “win” the search engine game. Before my training, folks have typically put in a lot of time already. They’ve downloaded the free guides, checked out some blog posts – maybe even attended a conference. But learning how to write for traffic is just too much to figure out on top of everything else they have to do.
Then, they attend one of my seminars. Halfway through the training, I see light bulbs switching on and smiles getting bigger. People realize how easy it is to write solid Titles and drive more traffic to their site. They see how simple it is to tighten up their sales copy and make more money. They explore all the fun, ethical ways they can weave keyphrases into their writing and start seeing top search engine positions. They see success.
Thanks to her full-day onsite training, we’ve got several new tools that will allow us to better preserve our current legacy rankings and create new content that’s more thoughtful and more relevant to our readers.
— Ashley Kosciolek | Editor, CruiseCritic.com
We made immediate changes to keywords on specific pages, and those pages are now ranked in the first position, first page by major search engines. We even outranked our supplier!
Heather is a great teacher, easy to understand, and obviously helped us produce results.”
— Mary Strauss, VP Marketing, Mainline Information Systems
I’ll teach you everything I’ve learned over 17+ years as an SEO copywriting expert, break everything down into baby-steps, and show you how to manage your SEO content marketing strategy.
You’ll be able to pick my brain for hours and help you figure out your most challenging problem.
And that light bulb above your head will burn bright by the end of the training. And keep burning.
On-site at your location? Great! Webinar? Fine! Want to fly to my office in Portland, OR? Let’s set it up.
Check out a common SEO copywriting training plan here.
Or, we can completely customize a package just for your company – contact us for details and prices.
“There are many people who do speaking and training on search marketing, but Heather is one of the best. Her clear speaking style, with an emphasis on both what’s effective and what’s realistic in a business situation, is what differentiates her from the techno-speak that you usually get. Plus, she’s fun, which is even better. I’ve worked with Heather on several speaking engagements, and would jump to do so again. Don’t miss your chance to work with her.”
— Mike Moran, Chief Strategist at Converseon