Writing sales copy can be difficult! The art of persuasive writing does not always come naturally or easily to copywriters, especially if they are not trained in direct response theory and best practices. Good sales copy does not need to be heavy handed – the key is to have it flow naturally, while providing a clear call to action to inspire conversions.
Tune in as Heather guides us through how to write powerful, conversions-driving sales copy – as well as what to avoid…
In this reader favorite, Heather discusses how to check your sales copy to avoid common and costly mistakes. If you are a DIY small business or new to sales copywriting, there are several ways you can inadvertently go wrong. Learn how to detect these deadly sales copy killers.
Here, Heather builds on the original video above, with three more tell-tale signs of bad sales copy. Learn how to refine your website’s tone and feel, create specific benefit statements, and use keyphrases deftly to turn your sucky sales copy into conversions-driving gold!
Finally, Heather shows us how to drawn on customer testimonials to write better sales copy. The benefits conveyed by your happy clients in their testimonials are a fantastic resource to tap for writing your sales pages, providing you with specific benefit statements in a natural voice that can improve both the actual content and tone of your writing. How cool is that?
Thanks for tuning in! If you have a question or suggestion for Heather about an SEO copywriting, Web writing, or content marketing topic, please zip it on over to her [at] firstname.lastname@example.org, or tweet her [at] @heatherlloyd.
In the meantime, would you like to learn more about writing killer sales copy? Check into the SuccessWorks’ SEO Copywriting Certification training to learn not only how to be the best in SEO copywriting, but also how to excel in the lucrative field of direct response/sales copywriting! The combination of these skills will make all the difference in your copywriting career.
photo thanks to Vectorportal