Do you have authority? Are you relevant? In this week’s latest and greatest online marketing news, authority and relevance in their many forms thread their way throughout the blogosphere: content and social media marketing, as well as SEO and search.
Other highlights include: cracking the content code for search, big changes with Google, a widely-cited study of Google’s Universal Search 2012 SERP results, recaps of SMX West and SES NY, optimizing for social sharing, and video marketing.
Enjoy yet another robust edition of the weekly roundup! And remember – you get to pick and choose which yummy offerings to consume. 🙂
Michele Linn posts a “best of CMI” compilation for its 6th birthday with “42 Hot Tips for Compelling Content Marketing” at Content Marketing Institute.
Heather Lloyd-Martin shares her SMX West presentation on “How to repurpose content across multiple platforms” at SlideShare (and with an updated post, “The Veg-o-matic approach to SEO copy development” at SEO Copywriting).
Eli Goodman pens “Multi-Platform Media Usage is Not a Zero Sum Game” at comScore.
Citing recent studies, Lee Odden speaks to content quality with “No April Fool’s – Raising the Bar on Content Marketing Should Be Your Imperative in 2013” at TopRank.
Lloyd Faulk shares the highly informative “4 Latest Trends in Content Marketing” at Vertical Measures.
Wicked funny yet with a serious message: Ian Lurie posts “The Client’s Guide to Internet Marketers” at Portent.
Danny Brown discusses “Using the Google Analytics Trackbacks Feature to Create a Content Strategy” at his blog.
Courtney Ramirez discusses relevance, authority, and fresh content creation with “Keeping it real: using news in your SEO content strategy” at SEO Copywriting.
Citing a recent Matt Cutts’ Webmaster video about Google’s take on guest posting for links, Brian Jensen discusses “The Real Value from Content Marketing” at Virante.
Kieran Flanagan posts “The Marketer’s Go-To Guide for Creating Data-Based Content” at HubSpot.
Miranda Miller reports on Lee Odden’s SES NY presentation with “Creative Content Marketing at Scale…” at TopRank.
Joe Pulizzi and Robert Rose co-author “Build a Successful Content Marketing Strategy in 7 Steps” at Content Marketing Institute.
Michael Brito posts “Articulating Your Content Strategy Like A Child’s Story Book” at the HootSuite blog (HootSource).
Neil Patel discusses the root problems of an incoherent content strategy with “Are You Practicing Random Acts of Content?” at KISSmetrics.
Jason DeMers posts “How to Integrate Your Content Strategy & Social Media Campaigns” at Marketing Technology Blog.
In his final installment of a 3-part series, Tommy Walker posts “Top 10 Content Marketing Strategy Mistakes, and How to Correct Them…” at MarketingProfs.
Heather Lloyd-Martin discusses the costly content error of hiding the call to action with her (video) post, “Are you making this conversions-killing mistake?” at SEO Copywriting.
Jay Baer makes the case that “Google Reader’s Demise is Irrelevant for Blogs” at Convince and Convert.
Ekaterina Walter posts “How To Write Content For Your Company People Actually Want To Read” at Fast Company.
Miranda Miller shares what she learned at SES New York with “A to Z Tips for Improved B2B Digital Marketing ROI…” at TopRank.
Gwen Morrison posts “How to Create More B2B Content” at Endurance Marketing.
Seth Godin shares his vision, “Toward zero unemployment”, at his blog.
Gini Dietrich discusses “Website Content Every Organization Needs” at Spin Sucks.
Joe Pulizzi discusses “Your Epic Content Marketing Plan: 3 Steps for Driving Subscriptions” at Content Marketing Institute.
Chuck Martin lists “The Numbers Around Mobile Commerce” at Mobile Future Institute.
Robi Ganguly discusses “The 5 Biggest Mistakes in Mobile App Marketing” at KISSmetrics.
Demian Farnworth discusses the importance of knowing your customer with “How to Write Copy Like Google” at Copyblogger.
Doc Sheldon discusses “The Importance of Being in Tune with your Market’s Culture” at Level 343.
Andy Atkins-Krüger discusses “The Dangers Of Brainstorming Your International Content Marketing Strategy” at Search Engine Land.
Seth Godin discusses marketing “freebies” with “Is the new Kindle Zero the sign of things to come?” at his blog.
- The Neilsen Norman Group’s Usability Week 2013 conferences will be held in Dallas from April 8th thru the 12th, San Francisco from April 28th thru May 3rd, London from May 12th thru the 17th, and Toronto from June 3rd thru the 7th.
- The Ad Age Digital Conference 2013 is scheduled for April 16th and 17th in New York City.
- Lee Odden shares his April/early May presentation schedule with “Content Marketing & Optimization 6 Ways – Upcoming Speaking Events” at TopRank.
- Content Marketing World 2013 returns to Cleveland, OH, September 9th thru the 12th.
SEO & Search
Danny Goodwin posts a great roundup of live blogging and coverage of SESNY with “SES New York 2013 Coverage Recap…” at Search Engine Watch.
Arnie Kuenn shares his SEOmoz Whiteboard Friday presentation on discovering the content that search engines love with “We Cracked the Content Code…” at Vertical Measures.
Haris Bacic posts “Co-Citation and Co-Occurrence – The Next Big Thing in SEO” at Search Engine Journal.
Ken Lyons discusses “contextual relevancy” with “Link Building: Get Relevant or Die Trying” at Search Engine Watch.
Danny Sullivan posts “Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote” at Search Engine Land.
In his ongoing series on Google patents around Author Rank, Bill Slawski updates his original post of six years’ prior with “Google’s Agent Rank/Author Rank Patent Filing” at SEO by the Sea.
Martin Shervington posts his in-depth video interview with Mark Traphagen, “Everything you need to know about ‘authorship’, ‘author rank’ and ‘social SEO’…”at his blog.
Kaila Strong shares “The Authoritative Resource List for the Semantic Web” at Vertical Measures.
Gini Dietrich posts “Lots of Changes at Google: What it Means for You” at Spin Sucks.
Gary Price posts “Need A Google Alerts Replacement? Meet Talkwalker” at Search Engine Land.
Adam Morgan reports that “Google Analytics Real Time Gets Event Reporting” at Search Engine Journal.
Citing some impressive Worldwide Mobile Applications Market stats, Bharati Ahuja posts “Mobile Apps Analytics By Google” at Level 343.
Brian Massey (“The Conversions Scientist”) opens his new Search & Analytics column with “5 Simple Ways To Debug Your Google Analytics Installation” at Search Engine Land.
Searchmetrics posts its extensive study of “Universal Search Results in the Google SERPs – USA 2012”, noting three significant trends with shopping, video and news integrations.
The Searchmetrics Universal Search Results study (above, available as a white paper download) and “cool infographic” spawned a number of posts, including:
Amy Gesenhues’ report, “Google Shopping Visibility Plunges In ‘Universal Search’ Results; Video Stays Dominant” at Search Engine Land; and
Adam Morgan’s “Learning From The 2012 SERPs [Infographic Included]” at Search Engine Journal.
Dr. Peter Meyers (Dr. Pete) posts “Is There Life Beyond Rankings?” at Marketing Pilgrim.
Norris A. A. Rowley Jr. posts “Search Behavior: The Warm Up – A Study with SurveyMonkey” at iAcquire Blog.
Terri Thornton posts an in-depth piece, “Native Advertising Shows Great Potential, But Blurs Editorial Lines” at PBS MediaShift.
Josh McCoy shares “3 Steps to Competitive Content Gap Analysis” at Search Engine Watch.
Benjamin Spiegel posts “Optimizing Videos for Search: A Complete Guide” at ClickZ.
AJ Kohn shares an in-depth guide for “Tracking Image Search in Google Analytics” at Blind Five Year Old.
Brian Harnish posts “SMX West 2013 – A Few Takeaways,” at Search Engine Journal.
Stoney deGeyter posts “The Complete Guide to Mastering Your Title Tags” at Search Engine Guide.
Elliot Miller posts “How to Tell Google Not to Index a Page in Search Results” at HubSpot.
Tom Anthony reviews “Linkgex: Tool to Get Links to Specific Subsets of Pages” at distilled.
Ginny Marvin reviews a “New Tool: BigWebStats Aggregates Website Statistics and SEO Data” at Search Engine Land.
Qasar Younis posts “Improving the look and feel of Google Places for Business” at the Google and Your Business blog.
Michelle Rebecca posts “Is Your Local SEO Traffic Leaving Town?” at Search News Central.
Citing an SES NY session by the same name, Andrew Delamarter discusses cross-media challenges with “Next Generation Site Architecture” at Search Engine Watch.
David Portney likens the Stones’ band members with facets of SEO with “5 Ways SEO is Like the Rolling Stones” at Portent.
Even search giants have a sense of humor: Danny Goodwin captures Google’s long list of jokes with “Google April Fools’ Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!” at Search Engine Watch.
- Pubcon New Orleans 2013 returns to The Big Easy from April 22nd thru the 25th.
- Distilled’s SearchLove SEO Conference returns to Boston May 20th and 21st.
- SMX (Search Marketing Expo) Advanced is returning to Seattle June 11th & 12th.
- MozCon 2013 (SEOmoz) will be in Seattle (of course) from July 8th thru the 10th.
- Search Exchange 2013 will be held July 29th thru the 31st in Charlotte, NC. Register by April 30th for early bird rates!
Social Media Marketing
Dana Lookadoo shares her presentation for SuccessWorks’ SEO Copywriting Certification students and grads with “Optimizing for Social – Why & How: Presentation” at Yo!Yo! SEO.
Mark Traphagen posts “Google Plus SEO: Everybody Talks About It – How Do You DO It?”at WindmillNetworking.
Ann Smarty posts “Where Google+ Failed and Where It Succeeded” at SEO Chat.
Jon Burg discusses “What the New Facebook News Feed Means for Marketers” at MarketingProfs.
“Facebook Threaded Comments” headlines Social Media Examiner’s weekly news.
Cotton Delo posts “Has Facebook Lost Faith in Social Ads?” at Ad Age | Digital.
Lauren Vacarello outlines the different Facebook ad types and discusses how to get started with “5 Steps to Facebook Advertising – Whiteboard Friday” at SEOmoz.
Dan Virgillito posts “The Definitive Guide to Online Reputation Management” at KISSmetrics.
Avi Dan discusses the challenge of trying to monitor consumers with “When It Comes To Social Media, Consumers Tell Brands To Speak Only When Spoken To” at Forbes.
Phil Nottingham discusses “The Marketing Value of YouTube” at SEOmoz.
Carla Young posts “The Best Marketing is Disguised as Entertainment: A Study of Viral Videos” at MOMeoMagazine.
Matt McGee reports “Vine Adds Video Embedding, Expands Social Sharing” at MarketingLand.
Leslie Meredith discusses the impact of Vine and Instagram on journalism with “4 Ways Smartphones Change How You’ll See the News” at TechNewsDaily.
Reporting from SES NY, Miranda Miller shares “The Secrets to Driving Social Commerce: Google & Mel Carson on Social ROI…” at TopRank.
Matt McGee discusses “The Value of Showing Up on Social Media” at Small Business Search Marketing.
Jessica Rogers shares “The Secret to a Successful Social Media Marketing Strategy” at WindMill Networking.
Ann Smarty shares “5 Tools to Research the Demographics of Your Twitter Followers” at Small Business Trends.
HubSpot shares its own Twitter tool via a post by Dan Zarrella, “HubSpot Launches Free Tool to Analyze the Shareability of Your Tweets.”
Stephanie Frasco posts “Twitter Chats and Hashtags: 5 Strategic Ways To Increase Twitter Engagement” at Social Media Today.
Jeff Bullas posts “6 Things That You Didn’t Know About Twitter” at his blog.
Mitt Ray discusses “How to Use the New Pinterest: What Marketers Need to Know” at Social Media Examiner.
Jay Baer posts “How to Know if You’re Spread Too Thin in Social Media” at Convince & Convert.
In her trademark style, Erika Napoletano posts “LinkedIn Endorsements and How to Turn That Shit Off” at The RedHeadWriting Blog.
Rachel Sprung shares “4 Ways to Maximize the Social Media Presence at Your Next Event” at Social Media Examiner.
- Social Media Marketing World is scheduled to take place in San Diego from April 7th thru the 9th.
- Social Fresh East 2013 will be held April 18th & 19th in Tampa Bay, FL.
- BlueGlassX 2013 will be happening May 21st & 22nd in Los Angeles. As of today (April 3rd), there are only 15 spots left!
- (For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)
photo thanks to cliff1066™ (cliff)
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