The content marketing community shares content creation ideas, SEO and search pros share free SEO and site audit tools and resources, while social media marketers share Twitter lists, Pinterest guides, and hashtag campaign how-to’s.
Other highlights include business blogging and video content, mobile SEO and a peek at organic iOS referrer traffic, rankings, in-depth articles in Google search, Facebook’s news feed changes and embedded posts, Twitter search, and LinkedIn’s new company page analytics.
Enjoy this week’s picks!
Heather Lloyd-Martin discusses “What Seth Godin can teach you about SEO content” at SEO Copywriting.
Phil Nottingham posts “Redefining ‘Unique Content’” at distilled.
Lee Odden shares “Business Blogging Ideas – What to Blog About When You Don’t Know What to Blog About” at TopRank.
Jayson DeMers posts “How to Generate a Year’s Worth of Blog Post Ideas” at Search Engine Journal.
Arnie Kuenn posts a video on “How To Generate Content Ideas For Your Business” at Vertical Measures.
Henneke Duistermaat posts “Are These 6 Stupid Blog Mistakes Costing Your Business New Leads?” at Unbounce.
Nick Bernard posts “Stop Writing Blog Posts: Ideas for Interactive Content” at Portent.
CopyPressed features a post inspired by Raubi Perilli, “Put a Fresh Spin on Content By Drilling Down Your Idea.”
Jon Ball shares “6 (easy) ways to transform content from meh into memorable” at SEO Copywriting.
Ann Smarty posts “Content Re-Packaging 101: The Benefits and Tactics” at Internet Marketing Ninjas.
Portent’s Sara Lingafelter presents “ROI WTF? Content Marketing Today, in Ten Truths” via SlideShare.
Eric Enge discusses “Subject Matter Experts and Their Role in Digital Marketing Strategy” (Whiteboard Friday presentation) at Moz.
Ayaz Nanji discusses “The State of Digital Copywriting: Top Challenges and Trends” at MarketingProfs.
Seth Godin posts “Words are hooks, words are levers” at his blog.
Michael Carney reports “eHow moves beyond canned content with the launch of eHow Now and real-time expert consultations” at PandoDaily.
Neil Patel shares “7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up” at Quick Sprout.
Heather Lloyd-Martin posts “Stop chasing shiny things and write great content instead!” at SEO Copywriting.
Ryan Hanley interviews Spin Sucks Gini Dietrich on “How to Attract the Perfect Customer” (Content Warfare podcast).
Lee Odden shares “19 Content Tools to Boost Your Search Performance” at Content Marketing Institute.
Jayson DeMers discusses “How to Create Content Strategy for a B2B Business” at Search Engine Watch.
Gabriella Sannino discusses “Common Sense in International Marketing” at Level 343.
You Mon Tsang posts “Building the Press Release of the Future” (in light of Google’s updated link schemes document) at PRWeb.
Steve P. Young shares “A Simple Framework for Creating a Viral Video” at KISSmetrics.
Chris Atkinson posts “Video is No Longer an Option, It’s Go**amn Mandatory” at ReelSEO.
Kristen Craft posts a video on “How to Make a Marketing Video: A Beginner’s Guide” at HubSpot.
Eric Hinson shares “7 Tips for Creating Unique Landing Page Videos for Specific Campaigns” at KISSmetrics.
Barry Schwartz reports “Feedly, Google Reader Alternative, Gets Pro/Paid Version” at Marketing Land.
- Target Marketing and Printing Impressions are holding the free Integrated Marketing Virtual Conference & Expo 2013 August 15th, from 10 a.m. to 5 p.m. ET. Keynote speaker is Brian Solis!
- The Neilsen Norman Group’s Usability Week 2013 conferences will be held in New York City from August 25th thru the 30th, and Minneapolis from September 9th thru the 13th.
- Content Marketing World 2013 returns to Cleveland, OH, September 9th thru the 12th.
- MarketingProfs B2B Marketing Forum 2013 will be held October 9th thru the 11th in Boston.
- BtoB is holding Digital Edge LIVE October 23rd in New York City.
(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).
SEO & Search
Barry Schwartz posts the “August 2013 Google Webmaster Report: Soft Panda, Link Schemes & Press Releases” at Search Engine Roundtable.
Greg Sterling reports “Google Introducing ‘In-Depth Articles’ To Search Results at Search Engine Land.
Mark Traphagen posts “Google In-Depth Article Search Results: How to Qualify Your Content” at Virante Orange Juice.
Aaron Wall posts “Google Keyword (Not Provided): High Double Digit Percent” at SEO Book.
Although it doesn’t solve the “not provided” data void, Barry Schwartz posts “Rejoice! Safari Is Once Again Providing Google Referral Information In iOS” at Search Engine Land.
Mark Ballard posts “iOS Organic Search Referrers Return, But Not Entirely” at RKG Blog.
Rachel Pasqua posts “SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy” at Search Engine Watch.
Elisabeth Osmeloski announces a mobile update to Danny Sullivan’s Periodic Table of SEO Success Factors with “Slideshow: The Periodic Table Of SEO Success Factors Explained” (available via SlideShare as a PDF) at Marketing Land.
Rand Fishkin discusses “A Visual Guide to Keyword Targeting and On-Page Optimization” at Moz.
Julie Joyce posts “Link Building A-Z Guide – Definitions & Terms” at Search Engine Watch.
Brynna Baldauf explains “Nofollow Links: The Why, What and How for Your Own Website” at Vertical Measures.
Barrie Smith discusses “9 Traits of a Lazy Link Builder” at Receptional.
Mark Knowles posts “Website Launch Checklist: 25 Things to Test Before Your Site Goes Live” at Search Engine Watch.
Bill Slawski posts “Are You Experienced? Google Patents Social Experience Cards” at SEO by the Sea.
Clarissa Sajbl posts “The Birth of Influence Engine Optimization?” at State of Search.
Trond Lyngbo discusses “5 Critical SEO Mistakes Leaders Must Avoid” at Search Engine Land.
Peter DaVanzo posts “What Is Your SEO Strategy?” at SEO Book.
Mark discusses “How Website Speed Actually Impacts Search Ranking” at Moz.
Jon Henshaw discusses “Rankings Compared: Scraped Rankings vs Average Rankings” at RavenTools.
Benjamin Spiegel posts “Ditch Your Top 10 Metrics Now!” at Marketing Land.
Joe Hall discusses “4 Things SEOs Need To Be Testing, But Aren’t” at Internet Marketing Ninjas.
Joel Klettke posts “90 Seconds or Less: How SEO Got Into This Mess (And How It’ll Get Out)” at My Open Letters.
Glen Allsopp discusses “The Great Google Sh*tstorm of Our Time” at ViperChill.
Peter Yared and Cameron Olthuis co-author “In Mastering Machine Intelligence, Google Rewrites Search Engine Rules” at TechCrunch.
Cyrus Shepard shares an interactive list of “The 100 Best Free SEO Tools & Resources for Every Challenge” at Moz.
Melissa Fach shares “A Collection of Site Audit and Tool List Resources” at AuthorityLabs.
Marcus Sheridan posts “The Ultimate Guide to Writing GREAT Meta Descriptions Every Time” at The Sales Lion.
Citing a Matt Cutts’ video on the subject, Mark Traphagen posts “Google Authorship Update: Where Is Google Going with rel=author?” at Virante Orange Juice.
Chuck Price shares a case study with “Can Google Authorship Really Cause a Huge Traffic Drop?” at Search Engine Watch.
Tad Chef discusses “Web Hosting Issues that Can Kill Your SEO” at WebHostingBuzz.
Annie Cushing shares a video detailing “How To Pull Domains Out Of A List Of URLs In Excel” when doing a competitive analysis at Annielytics.
Carrie Hill discusses “How To Measure Local Area & Directory Referrals With Google Analytics” at Marketing Land.
Kristi Hines posts “SEO for Google+ Profiles, Pages, Local, Communities & Updates” at Search Engine Watch.
Barry Schwartz reports “Google Display Planner Tool To Replace Ad Planner, Placement Tool & Contextual Targeting Tool” at Search Engine Land.
Kohki Yamaguchi posts “Google’s Quality Score Change: What Marketers Need To Know” at Marketing Land.
- TechCrunch Disrupt SF 2013 will be held September 7th thru the 11th (in San Francisco). Early Bird pricing available through August 19th.
- SES San Francisco is set for September 10th thru the 13th. Early Bird rates available thru August 15th.
- SMX East 2013 returns to New York City, October 1st thru the 3rd.
- PubCon Las Vegas 2013 is on for October 22nd thru the 25th. Early bird savings schedule of up to $600 thru September 15th, then $400 thru October 20th!
Social Media Marketing
Jason Caldwell posts “Infographic: The Internet War Report 2013 – Social Media, OS & Browser Leaders” at KISSmetrics.
Gabriella Sannino discusses “Effective Social Media Channels for Different Niches” at Search News Central.
Amy Gesenhues reports “LinkedIn Earned $363.7 Million In 2Q 2013, Up 59% Compared To Same Time Last Year” at Marketing Land.
Shelly Kramer posts “LinkedIn Adds Company Page Analytics” at V3 Integrated Marketing.
Matt McGee reports “Twitter Launches Its Version Of Universal Search Results” at Search Engine Land.
Greg Finn posts “Topsy Enhances Keyword Analytics & Sentiment Tracking For All Terms, Includes Every Tweet Since July 2010” at Marketing Land.
Arvid Linde posts “How to Use Twitter Lists + Bonus Top 100 SEOs List” at Buzzkeep.
Adam Connell posts “The Ultimate Guide to Targeting Twitter Users and Connecting With Influencers” at KISSmetrics.
Cotton Delo posts “New to Retargeting, Twitter Abstains From Ad Industry’s Privacy Program” at Ad Age.
Matt McGee reports “Twitter’s Latest Transparency Report Details Increases In DMCA, Removal & Information Requests” at Marketing Land.
Dan Lyons reports “Facebook Announces News Feed Changes, Gets More Transparent With Businesses” at HubSpot.
“Facebook Embedded Posts” headlines Social Media Examiner’s weekly news.
Cooper Pickett posts “Really??? Report Finds Facebook Fans Worth $174” at SweetiQ.
Will Sigsworth shares videos and a post on “How to Run a Successful Multi-Platform Hashtag Campaign” at Social Media Today.
Ekaterina Walter posts “The Ultimate Guide To Pinterest For Every Brand” at Fast Company.
Gabriella Sannino discusses “4 Simple Rules for Effective Community Building” at Level 343.
Belle Beth Cooper posts “The Complete Guide for Finding and Sharing Better Content on Social Media” at The Buffer Blog.
Ryan Hanley shares a video on “3 Secrets to Creating Massive Google Plus Engagement.”
Greg Jarboe posts “YouTube Video Insights for August 2013: But Wait, There’s More!” at ReelSEO.
- Social Fresh West 2013 will return to San Diego August 22nd and 23rd.
- The fifth annual (online) Social Media Success Summit begins October 1st and will run through October 23rd.
- Social Brand Forum 2013 will be held in “Iowa’s Creative Corridor” in Coralville, October 24th and 25th.
(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)
photo thanks to Ktow
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