Google amping up its social search results tops this week’s latest and greatest web-writing news: content marketing, SEO, search and social media folks all weigh in on the integration of influences in their respective spheres with posts about strategy, recommendations, and implications. Here are the week’s selections across the spectrum:
Content strategy gives way to influence strategy, as Joe Pulizzi discusses 10 steps to finding the top social media influencers in your market, and Inc. posts analytic and diagnostic tools for measuring your brand’s online influence.
Neuromarketing features an interesting read on the credence given to paper over digital content… due to weight.
SEO & Search:
Posts about Google’s expansion and greater integration of users’ social circles in its search results abound, with choice reads at Search Engine Land, Search Engine Journal, Tech Crunch, Website Magazine, and Hubspot.
Search Engine Land discusses why SEO needs its own reputation management, and Danny Sullivan chimes in on the search and social merger in announcing SMX (Search Marketing Expo)West (San Jose, CA, March 8th – 10th).
SES (Search Engine Strategies) New York follows on the heels of SMX, from March 21st – 25th.
Social Media Marketing:
Speaking of conferences, PubCon Austin 2011 is only two weeks’ away (March 8th and 9th) and noting this, Geno Prussakov lists the top 40 most influential PubCon speakers (via Twitter stats) at his blog.
Lee Odden of Top Rank posts four Facebook Fan Page tools to use when trying to find businesses, brands and products.