Strategy is the watchword for this week’s latest and greatest web writing news, in content and social media marketing, SEO and search. While Google managed to steal the headlines and then some, the rest of the online world worked on crafting a smart marketing strategy for the year. Take a peek at all the strategies shared here:
Okay, here’s the (fabulous!) news regarding content quality, relevancy, and the big G: Content mills are on notice, (and it seems Demand Media et. al. are especially so). An insightful article on this clean-up is at Gigaom.
Content is the new black: check out the inaugural issue of Chief Content Officer magazine by Junta Joe/Content Marketing Institute, devoted to content marketing strategy for executives.
Does your content go right over your readers’ head? Avoid alienating your market with this sound strategy at SEO Copywriting.
Yikes! Did someone steal your stuff? This Hubspot post offers six steps to fight content theft.
SEO & Search:
First, the Big G’s official word on search engine spam and content farms, via Matt Cutts, is at Google’s official blog. A related and timely post at Search Engine Roundtable addresses Google’s dubious policies about spam.
Second, the official Google update from Eric Schmidt announcing his replacement by Larry Page as CEO is duly noted by Search Engine Watch, in a post that also notes that Google’s 2010 fourth-quarter earnings were huge.
In a related post, Marketing Pilgrim lists seven big-time CEO’s who are too dumb to work for Google: fun stuff by Andy Beal.
As the boundaries between SEO, search, and social steadily dissolve, this timely ClickZ column discusses the integration of SEO with social media marketing.
SEO’s and internet marketers take note: Search Engine Marketing is holding its fifth annual Portland Searchfest February 23rd.
Social Media Marketing:
Amazon and Living Social grabbed a bit of the spotlight with its strategic alliance — check out the story at Retail Online Integration (ROI).
Say success three times really fast: Social media success stories from small business are at Top Rank, while Social Media Examiner lists eight keys to blogging success, as well as the success behind top 10 business blogs.
Conversation Marketing’s Ian Lurie shares lessons in building a Twitter community via Kevin Hillstrom’s new e-book, and Freelance Folder notes new social networking trends for freelancers to explore.
More blogging how-to’s: Compete posts personal branding with microblogging; Sexy Social Media posts ways to mix the ultimate promotional cocktail through blogging and social media; and Ann Smarty (SEO Smarty) advises to blog on trending topics right to get notice and rankings.
And one more, by Copyblogger’s Internet Marketing for Smart People, discusses the blog as an essential tool of the trade.