Happy New Year! We’re wrapping up the old and ringing in the new in this year’s first weekly roundup of the latest and greatest web writing news: the “top” of this and the “best” of that 2010 meld with predictions, tips and strategies for 2011. Keep your resolutions to stay informed and to stick to your marketing plan with these gems from content and social media marketing, SEO, and search!
After a record-breaking holiday sales season, e-commerce marketers have more good news, as J.P. Morgan predicts global e-commerce revenue to grow by 19-percent this year, via Techcrunch.
Content Marketing Institute posts a handy content marketing checklist for quality control, explores samples of microsites, and lists examples of cool interactive online marketing tools geared towards reader engagement.
Got a content marketing plan for the New Year? Take up this content marketing challenge to create an editorial calendar. Double dare ya.
Need fresh content? Michael Gray suggests looking to the news for content, from websites to posts to marketing niches (from an analytical SEO angle, of course).
SEO & Search:
Search Engine Journal weighs in on SEO past and future with two posts penned by Alan Bleiweiss: the first recounting SEO’s past “epic” year and the second featuring SEJ reader predictions for “epic” changes in SEO for 2011.
Smart read about the social signals the search engines are using and how to leverage them is at Graywolf’s SEO blog, while SEO by the Sea examines the impact of content changes on search engine rankings.
Social Media Marketing:
Again, Facebook takes center stage with the news that it beat Google in U.S. web traffic in 2010, and that it has teamed up with Goldman Sachs in a clever workaround investment scheme explained well at Mashable.
Rand Fishkin of SEOmoz makes the case that Facebook and Twitter aren’t “enough,” and recommends other social sites to look into by traffic volume.
Finally, a smart post penned by Andy Beal on the unwritten laws of reputation management is at Forbes.