Feeling reputable? In this week’s latest and greatest Web-writing news, marketers from all corners of the blogosphere seem preoccupied with brand/online reputation management, with notable posts from content marketers, search & SEO pro’s, and social media marketers alike. But that’s only part of the rich fabric making up this week’s tapestry of Web gems – take a moment and enjoy!
Gabriella Sannino discusses the importance of being a trusted source of information for your site visitors with “Evaluating Web Pages: Is Your Informational Site Research Worthy?” at Level 343.
Sadie Sherran discusses “How to protect your brand online” (and effective ways to handle the haters) at SEO Copywriting.
Rebecca Leib discusses “How Your Content Strategy Is Critical For Reputation Management” at Marketing Land.
Jennifer Van Iderstyne posts “Where Good Content Goes Wrong” at Search Engine Watch.
Seth Godin discusses marketing to people who want to be in sync with “Entering sync markets.”
Rachel Sprung posts “10 Brands With Website Designs That Nail Both Form AND Function” at HubSpot.
Roger Dooley discusses consumers’ perception of value with “The Hidden Danger in Product Bundles” at Neuromarketing.
Lars Lofgren posts an ambitious and thorough read on customer analytics with “Marketers: 5 Ways to Kick Your Guesswork Marketing to the Curb with Analytics,” at KISSmetrics.
Ashley Furness discusses four new time-saving technologies for “smarter” localized content marketing at Content Marketing Institute.
Marketing Sherpa’s weekly research chart is on the allocation of lead generation budgets in 2012, indicating the year’s top marketing priorities.
- HubSpot & HootSuite team up to host “the world’s largest webinar, The Science of Inbound Marketing. This free online event is scheduled for July 12th (tomorrow) at 1 pm EST.
- Marketing Sherpa’s B2B Summit 2012 will be held in Orlando, August 27th thru the 30th. Early Bird discount of $300 extended until July 13th, 6 pm EDT.
- Content Marketing Institute’s Content Marketing World 2012 is scheduled for September 4th thru the 6th in Columbus, OH.
SEO & Search
Eric Enge interviews Google’s head of Webspam, Matt Cutts, about “what makes a quality site” and much more, at Stone Temple.
Citing Enge’s interview with Cutts (above), Barry Schwartz reports that “…Infographic Links Might Get Discounted In The Future,” at Search Engine Land.
Level 343 discusses tools and strategies for online reputation management with “ORM – Keeping Your Reputation Under Control.”
Debralee Merchant posts an infographic on “Sneaky Apps & Your Personal Information” at SiteProNews.
Data overwhelm? Gabriella Sannino breaks down web analytics data into useful, manageable “morsels” with “Measuring Metrics for Success” at Search News Central.
Craig Bradford shares awesome productivity tools for SEO’s with “GTD for SEOs – Simple Tools to Get More Done” at SEOmoz. (See the comments for even more tools!)
David Klein posts the highly informative “…Strategic Inbound Marketing Guide to Big Results Without Big Budget” at Search Engine Journal.
David Wiseman posts an in-depth interview with search’s Alan Bleiweiss at Kahena Digital Marketing.
Alan Bleiweiss posts a highly informative one-year case study of helping an online company recover from Panda at Search Engine Journal.
Joe Prasad offers a good summary of what to pay attention to in the wake of Google’s Panda and Penguin updates with “We Get It Google,” at Think New Media.
David Wallace shares an infographic from SEO.com detailing Google’s Panda update with “Google Panda Update Tips and Timeline [Infographic]” at Search Engine Journal.
Miguel Salcido posts “On-site SEO Factors for 2012 According to 17 Industry Experts” – addressing the three most important on-page SEO factors right now – at Organic SEO Consultant.
Erin Everhart discusses off-site SEO in the wake of Google’s Panda and Penguin with “How Pandas & Penguins Change Your Link Building Strategy” at Search Engine Land.
Mathew Ingram posts “Why links matter: Linking is the lifeblood of the web” at GigaOm.
- MozCon 2012 is scheduled for July 25th thru the 27th (in Seattle, of course).
- SES (Conference & Expo) San Francisco is scheduled for August 13th thru the 17th. Register by July 13th to save up to $400!
- SMX (Search Marketing Expo) East is returning to New York, October 2nd thru the 4th. Early bird rates expire July 28th!
- PubCon Las Vegas 2012 is on for October 15th thru the 19th at the Las Vegas Convention Center. Register by July 15th for the best rates!
Social Media Marketing
Sarah Lokitis shares “3 Tips to Manage Your Social Media Reputation” at Social Media Examiner.
Giuseppe Pastore posts “How Twitter’s Bad SEO Affects Your Brand Reputation Management” at SEOmoz.
V3 Integrated Marketing’s Shelly Kramer reports on data from Searchmetrics showing that not only do social shares impact search results, but they also “…are now more important than keywords.” Hmmmm.
“Google Analytics Mobile App” headlines Social Media Examiner’s weekly news.
Citing a recent study by Zyxt Labs, Matt McGee reports on “Facebook’s Grip On The Web: 22 Percent Of Pages Link There, 8 Percent Use Open Graph,” at Marketing Land.
Amy Porterfield shares “3 Little-Known Metrics That Can Help Optimize Your Facebook Page,” at Entrepreneur.
Marty Weintraub pens the impressive “Psychographic Targeting Unhinged! The Zen of ‘Whole Customer’ Persona Modeling” at aimClear.
In a related aimClear post, Weintraub reports that Facebook has removed their ads ui, effectively and quietly killing its “precise interest import” functionality for non-enterprise level businesses.
Lauren Indvik reports on findings that Facebook fans engagment with brand pages’ tabs has gone down 53-percent since the launch of its Timeline, at Mashable.
Jeff Bullas posts an interesting read on the five major social network “tribes,” featuring an infographic that breaks down the user demographics among Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Reporting on research by the Altimeter Group, Brian Solis posts “Investing in the Mobile Enterprise.”
Beth Hayden posts “5 Ways Brands Use Pinterest To Authentically Connect” at Fast Company.
Trying to build your own copywriting business? Or improve the profitability of the one you have? Consider registering for the next Turn Content Into Cash Copywriting Business Bootcamp, at a special summer rate of 30% off! Hurry, space is limited – and the business-building begins Monday, July 16th!
photo thanks to catorze14 (Javier Leiva)