This week’s latest and greatest Web-writing news is positively stuffed with great content all around! Content marketers discuss success metrics and YouTube branded channels, SEO & search pro’s decipher Google’s confused messages and talk analytics, while social media professionals warn against buying fans and followers. These smart talks, and much more, await you…so go on and satiate yourself with this week’s Web gems!
Vertical Measures introduces its own Content Marketing Wiki, “…which provides up-to-date information on content marketing best practices, people, websites, and news.”
Chris Winfield posts “How To Weave Content Marketing Into Your Company’s DNA” at Marketing Land.
Lee Odden shares “10 Tips: Pre-Hire Checklist for Digital Marketing Agencies” at Top Rank.
Tim Ash posts “How Usable Is Your Website? A No-Excuses Plan for Uncovering Issues” at ClickZ.
HubSpot posts its weekly of “marketing stories,” featuring “98% of Americans Distrust the Internet.”
In the third and fourth of its “measuring metrics” series, Level 343 posts “Measuring Engagement and KPIs: Performance-Driven Marketing,” and “Measuring Conversion KPIs: Are Your Campaigns Succeeding?”
Dino Dogan asks “Do You Know Your Blogging History?” at Triberr.
Melissa Fach shares “5 things that make me stop reading a blog post” at SEO Copywriting.
Gianluca Florelli interviews MozCon 2012 speakers on “The State of Content Marketing” at SEOmoz.
Mark Burgess discusses “The Shift in Marketing Industry Trade Pubs to Marketing Blogs” at Blue Focus Marketing.
Heather Lloyd-Martin video-posts “Tapping the content marketing power of the email newsletter” at SEO Copywriting.
Seth Godin posts “Strategy matters more than ever” at his blog.
Neil Patel shares “7 Hard Hitting Ways to Grow Your YouTube Audience” at Quicksprout.
Greg Jarboe deconstructs “3 lousy branded YouTube channels” at iMediaConnection.
Gabriella Sannino posts “5 Reputation Management Fails: Mistakes You Can’t Afford to Make,” at Search Engine People.
Justin Beegel posts “Key Steps for Creating Truly Effective Infographics” at Content Marketing Institute.
- Marketing Sherpa’s B2B Summit 2012 will be held in Orlando, August 27th thru the 30th.
- Content Marketing Institute’s Content Marketing World 2012 is scheduled for September 4th thru the 6th in Columbus, OH.
- iMedia Brand Summit is scheduled for September 9th thru the 12th in Coronado, CA.
SEO & Search
Google confusion: Danny Sullivan posts “Google Updates Link Warnings To (Sort Of) Clarify They Can Be Ignored (Maybe)” at Search Engine Land.
Previously, Sullivan had posted “Insanity: Google Sends New Link Warnings, Then Says You Can Ignore Them” (also at Search Engine Land.)
Avinash Kaushik posts “Web Analytics Consulting: A Simple Framework For Smarter Decisions” at Occam’s Razor.
Matt McGee posts the insightful and delightful “You Want New SEO Tactics? I Got Your ‘New’ SEO Tactics Right Here” at Small Business Search Engine Marketing.
Eric Enge interviews Cindy Krum on “Mobile SEO, Which is Better: Same URL or Mobile Subdomain?” at Stone Temple Consulting.
Josh McCoy posts “Don’t Forget the Low Hanging Fruit in SEO” at Search Engine Watch.
Trond Lynbo posts “The Pillars Of Strategic SEO & A Primer On Website Design” at Search Engine Land.
Dave Davies discusses the many uses of content with “Writing for Search Engines” at Search Engine Watch.
Marketing Sherpa’s weekly research chart features 2012’s most effective SEO tactics for capturing B2B leads, led by content creation.
Andrew Tobert offers step-by-step, how-to instructions for SEO copywriters to land clients at Wordtracker.
For those in PPC, Elizabeth Marsten posts the highly informative “Using Visitor Flow and Site Search in GA to Prove You Need PPC Landing Pages” at Portent.
“Neyne” posts “Curious case of small business and SEO” at SEO Book.
Ray “Catfish” Comstock shares “A 6 Step Process for Keyword Research” at Search Engine Watch.
Kristi Hines posts “How to Get Google to Index Your New Website & Blog Quickly” at KISSmetrics.
- SES (Conference & Expo) San Francisco is scheduled for August 13th thru the 17th.
- SMX (Search Marketing Expo) East is returning to New York, October 2nd thru the 4th. Early bird rates expire July 28th!
- PubCon Las Vegas 2012 is on for October 15th thru the 19th at the Las Vegas Convention Center.
Social Media Marketing
“LinkedIn Changes” headlines Social Media Examiner’s weekly news.
Heather Lloyd-Martin discusses “How to grow your LinkedIn Group (and keep them coming back for more!)” at SEO Copywriting.
eMarketer divulges some interesting numbers with “What Are Marketers Spending on Social Media?”
Webbiquity’s Tom Pick posts “72 Fascinating Social Media Marketing Facts and Statistics for 2012” at Jeff Bullas’s blog.
Megan Lichty shares “542 Clever Pinterest Board Titles & Tips For Ostensibly Boring Brands” at aimClear.
The Rabbit Agency shares “Beyond Instagram and Pinterest – ten visual networks that should be on your radar,” via SlideShare.
Carole Billingsley posts “Three Reasons You Shouldn’t Buy Fans and Followers” at Social Media Today.
Matt McGee posts “Buy Twitter Followers? You’re Not Buying Anyone Who Cares” at Small Business Search Engine Marketing.
Jim Belosic shares “7 Tips for Creating a Social Media Plan for Your Business” at Social Media Examiner.
Samantha Murphy posts “Digg is Being Rebuilt From Scratch And Needs Your Help” at Mashable.
Search Engine Watch reports that “Twitter Now Lets Advertisers Geotarget Promoted Tweets.”
Justin Vanning explores the difference between Facebook’s “promoted post” vs. its “sponsored story” at SEOmoz.
Dave Williams discusses how “Facebook’s New Metrics Are Changing the Game for Marketers” at Advertising Age/DigitalNext.
Susanna Gehauer posts “10 Social Media Personas – Understanding Personality and Communication” at Jeff Bullas’s blog.
Doug Schumacher posts “Facebook Engagement Tactics: A Subject Analysis that Will Help You Discover Emotional Triggers,” at Content Marketing Institute.
Emily Wilson posts “Designing a Facebook Campaign To Meet Your Marketing Goals” at Marketing Land.
Doug Antkowiak posts “How to Optimize Your Google+ Local Business Page” at Portent.
Jay Baer interviews Mark Smiciklas on “How to Make Social Media Graphics That Get Noticed” at Convince and Convert.
- Social Examiner and the Online Marketing Institute will be hosting the live, virtual event, Digital Marketing Strategy Summit, September 17th thru the 28th.
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photo thanks to brittblu