Yes, dear readers, it’s time to get current with the latest and greatest of SEO copywriting and content marketing news! This post is dedicated to our SEO Copywriting & Content Marketing Queen, Inside Informant, and Generous Educator, Heather Lloyd-Martin. (I can get away with this, because she’s out of town this week!) Heather will be both presenting and speaking at the SES (Search Engine Strategies) San Francisco Conference-Expo, on Tuesday, August 17th. Details follow:
As part of ClickZ’s Connected Marketing Week, Search Engine Strategies (SES) San Francisco is hosting its “learn-in” from Tuesday August 17th through Thursday August 19th, featuring the brightest stars of search and social marketing. And yes, our Heather is most prominently featured! First she will introduce the speakers for “Content Marketing Optimization,” and then present — surprise! — “Developing Great Content.” The agenda details can be accessed at SES San Francisco.
Speaking of great content“¦other news and links well worth your while, from content mills to content as link bait, to landing page testing, content management, and a 12-step rehab program:
- You may recall the recent buzz /controversy over content mills/farming? Well, take at look at this: Blekko may be in prime position to become the new search tool of the day, allowing you to saw-zaw your way through, well, bad SERP listings and farmed content to get to those quality sources and sites that you trust! It’ll be most interesting to how this scenario plays out!
- Search Engine Land boasts a post from Jordan Kasteler, of BlueGlass fame, sharing on How To Focus on Content to Create Great Linkbait. Now, don’t yawn or be too quick to dismiss — this brief article is loaded with great insights!
- Yes, it’s true — the 12-step program has found its way into content marketing, via a Landing Page Rehab Program that, once you stop laughing, is a fabulous, full-on infographic complete with 12 steps and “Doctors Orders.” 5 stars out of 5!!
- And finally, from Marketing Sherpa are two great articles, one specifically addressed to SEO copywriters, listing five specific tactics to ensure that your company or client’s content management system supports your SEO goals, and the second, a 6-step how-to on planning landing page tests.