You’ve surely heard about it: Google’s most recent attempt at carving out a social platform, Google Plus, has everyone abuzz with speculation, opinions, and analyses. As highlighted in this week’s latest and greatest Web writing news, social media grows ever more influential, and is now undeniably an integral part of search and SEO. Embracing this union is content marketing in its myriad forms. Catch up with the best of the best here…
So what is content marketing really about? Find out at Content Marketing Institute.
Chris Brogan explores ways to blog with Google Plus.
Mashable posts a how-to on measuring the ROI of your content marketing strategy.
HubSpot acknowledged independence day for U.S. readers with marketing advice from the founding fathers.
Seth Godin posts paying attention to the attention economy.
Marketing Sherpa posts a case study showing how HP boosted its sales by an astounding 2050-percent by combining offline and online marketing.
eMarketer reports that search and display trends have pushed online ad spending past $31 billion, with Google, Facebook and mobile contributing to the growth (and video representing the fastest-growing format).
Mashable posts “the end of demographics,” discussing how marketers are going “deeper” with consumers’ personal data.
Marketing Sherpa’s B2B Summit will be held in Boston September 26 and 27, and in San Francisco October 24 and 25.
SEO & Search:
Others weighing in on Google’s social initiative include SEO by the Sea (“Will Google Make Browsing a Web Page a Social Activity Too?”), and Search Engine Watch (“Google Tries Again to Get Social with Google Project”).
Hugo Guzman posts “Two Things That Make Google+ a Heavy Hitter,” which could help it overcome Facebook and Twitter.
Among the changes attendant with Google’s Plus project is the end of its Wonder Wheel (Search Engine Land), the introduction of its “What Do You Love” search feature (Search Engine Watch), and the rebranding of Blogger and Picasa (Mashable).
Gabriella Sannino discusses social SEO and the challenge of real-time search in a thoughtful post,“Google Social Search Tweeted to Numero Uno,” at Level343.
Aaron Wall blasts social ranking signals, posting that Bing & Google require “social spam” for businesses to compete in search at SEO Book.
Ian Lurie posts the apparent end of real-time search with Google dropping Twitter at Conversation Marketing.
Heather Lloyd-Martin pens “Did Panda Kill SEO Copywriting?” at SEO Copywriting.
Meanwhile, Google’s Webmaster blog posts going beyond page rank to “actionable metrics.”
Privacy and sharing was the topic of several posts: “Google+ ‘Re-Share’: a Privacy Loophole” and “Google+ Must Focus on Sharing with Purpose, not Privacy” (both at Search Engine Watch) and “Does Privacy Exist in a World of Social Networks and Sharing?” at GigaOm.
Search Engine Land’s 100% Organic Column features “The Bleak Future of Commoditized, Outsourced SEO.”
Will Critchlow discusses “the huge untapped potential” of Q&A content for SEO at SEOmoz.
Shelly Kramer posts maximizing your blog’s visibility with an SEO checklist at V3 Integrated Marketing.
Search Engine Strategies (SES) Conference & Expo is next month, from August 15th thru the 19th, in San Francisco.
Don’t procrastinate: Search Marketing Expo (SMX) East, slated for September 13 through the 15th in New York, will close its early bird registration July 17th.
Social Media Marketing:
“Google domination(?)” headlines Social Media Examiner’s weekly news, and SME also features a guest post by Kristi Hines on how to get started with Google Plus (a “complete guide”).
Jay Baer’s take on Google Plus, “Why Google Has the Hammer To Make Businesses Use Google Plus,” is posted at Convince and Convert.
Several sites had noted that you can import/invite you entire Facebook graph into Google Plus, including ZDNet, but it appears that Facebook has since blocked this Google Plus Chrome extension, reports Business Insider.
Pam Foster (guest) posts five steps to building a powerful business referral network with LinkedIn at SEO Copywriting.
WebPro News cites Social Twist CEO Vijay Pullur in posting that social couponing combined with daily deals is a better strategy for targeting customers.
GigaOm posts that the tablet will be the center of the connected lifestyle.
MLT Creative posts what it has learned to date about social media in B2B Marketing.
HubSpot posts the top five metrics to use in auditing your social media marketing ROI.
Finally, lessons in social media brand reputation (observing athletes on Twitter) are posted at PR Web.