SEO content marketing roundup, week ending June 12th

In this week’s latest and greatest online marketing news, content marketers discuss content creation, guest blogging, brand promotion and online communities, B2B and email marketing, as well as video and visual content marketing.

The SEO and search community discusses Google’s recent announcement regarding mobile SEO and rankings, its disavow links tool and analytics, author rank, SMX Advanced 2013 sessions, Bing developments, and PPC.

Meanwhile, social media marketers note Facebook’s cut-back of ad products and its killing off of sponsored stories, and discuss YouTube’s new one-channel design, the new Google+ dashboard, Twitter traffic, and social sales.

Enjoy this week’s picks!

Content Marketing

Lee Odden posts “How Much Content Should You Be Creating?” at OpenView Marketing Labs.

Discussing her recent research report, Rebecca Lieb posts “Where Does The Content Budget Come From?” at Marketing Land.

Bharati Ahuja shares a post and infographic based on Accenture’s survey of CMOs worldwide with “The Digital World Challenge Faced By The Chief Marketing Officers (CMOs) in 2013” at WebPro Technologies.

Search Engine Watch Editor Danny Goodwin shares “5 tips to guarantee your guest blogging pitch doesn’t suck” at SEO Copywriting,

Tom Demers discusses “How to ‘Level-Up’ Your Guest Posting Efforts” at Search Engine Journal.

John Waghorn shares “10 Ways To Add Value To Your Content” at Koozai.

Sean D’Souza posts “The Power of the Double-Whammy Headline: How to Increase the Chances of Your Content Being Read” at Copyblogger.

Lee Odden shares “How Personas Guide Meaningful Content Creation & Optimization” at TopRank.

Joe Pulizzi posts “Break Through the Barriers to Enterprise Content Creation” at Content Marketing Institute.

Sandra LeDuc shares “3 Ways to Keep Content Zombies from Eating Your Brains” at Portent.

Sean Duran discusses “How to Hook New Customers with Your Explainer Video” at KISSmetrics.

Jordan Warman posts a short video on scriptwriting software, “How to Script Your Explainer Videos with Celtx”, at ReelSEO.

Heather Lloyd-Martin discusses “Why your video sales letter sucks…(and what you can do about it!)” at SEO Copywriting.

John Carvalho discusses “Image Influence: Placing Pictures for Maximum Impact” at Neuromarketing.

Gini Dietrich shares “Four Tips to Take Photos for Your Content” at Spin Sucks.

Boney Pandya discusses “Why You Should Be Focusing On Visual Content Marketing” at Small Business Trends.

David Rossiter discusses “The 5 Branded Content Channels You Need for Better Discoverability” at Content Marketing Institute.

Lee Odden shares “Content Promotion Tips for Online Community Managers” at TopRank.

Beyond a brand’s online community: Mackenzie Fogelson discusses building a company with “Meet Your Community-Building Team” at The Moz Blog.

Rachel Sprung posts “7 Trailblazing Brands That Won By Being First” at HubSpot.

Zach Bulygo discusses “Achieving Engagement with Email Marketing” at KISSmetrics.

Michael Truby discusses “Why email is a key element of mobile marketing” at Ragan’s PR Daily.

Gini Dietrich explains “The Differences Between Paid, Earned, Owned, and Shared Media” at AllBusiness Experts.

Heidi Cohen posts “20 Experts Select Key Content Marketing Metrics.”

Jakob Nielsen discusses the appeal of factually rich content with “Interesting Facts Make Web Pages Compelling” at his Alertbox.

MarketingSherpa’s weekly research chart, based on data from its 2012 Website Optimization Benchmark Report, finds 67% of medium-size companies implement unique landing pages (as opposed to other optimization tactics).

Carl Friesen posts “Why SEO May Be Irrelevant When It Comes to B2B Thought Leadership” at Content Marketing Institute.

In a rebuttal to Friesen’s CMI post (above), Lee Odden posts “Why SEO is Relevant When It Comes to B2B Thought Leadership” at Top Rank.

Tim Ash discusses “Helping Buyers Cover Their Butts: The Ultimate B2B Conversion Strategy” at ClickZ.

Greg Jarboe posts “Beyond Engagement: Harnessing the Power of B2B Video Marketing” at ReelSEO.

Marcela DeVivo posts “How to Enhance Your Content Marketing Strategy With Analytics and Benchmarking” at Powered by Search.

Events:

• The Neilsen Norman Group’s Usability Week 2013 conferences will be held in Washington, D.C. from July 15^th thru the 19th, New York City from August 25^th thru the 30^th, and Minneapolis from September 9^th thru the 13^th.
• GigaOM’s Structure conference on the future of cloud computing and internet infrastructure will be held June 19^th & 20^th in San Francisco.
• Content Marketing World 2013 returns to Cleveland, OH, September 9^th thru the 12^th.
• MarketingProfs B2B Marketing Forum 2013 will be held October 9^th thru the 11^th in Boston.

(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).

 

SEO & Search

Referring to a recent Google announcement, Barry Schwartz reports “Google: Pages With Bad Mobile SEO Won’t Rank As Well In Future” at Search Engine Land.

Eric Enge discusses correct annotations, responsive web design, and more in an in-depth interview, “Mobile SEO with Google’s Pierre Far”, at Stone Temple.

Bill Dinan posts “DNI – What Mobile Search Marketers Need To Know About Online-Offline Attribution” at Marketing Land.

Dana Lookadoo and Virginia Nussey live blog Tuesday (6/10) sessions from SMX Advanced 2013, including “Authorship: The Deep Dive”, “Microdata, Schema, Rich Snippets”, “The Periodic Table of SEO Ranking Factors: 2013 Edition”, and “PPC Best Practices in an Enhanced Campaign World” at Bruce Clay, Inc..

Danny Sullivan posts an updated version of his famous Periodic Table of SEO Ranking Factors (referenced above, via SMX Advanced) with “Now Updated: The Periodic Table of SEO Success Factors” at Search Engine Land.

Reporting from eConsultancy’s Future of Digital Marketing conference, Shelley shares Will Critchlow’s presentation on “The Future of Search” at distilled.

David Iwanow shares “SEO Tools & Software – SEO Meetups Presentation June 2013” via SlideShare.

Greg Kumparak posts “Here’s The Live Video Stream For Apple’s WWDC 2013 Keynote” at TechCrunch.

Citing a Washington Post poll, Amy Gesenhues reports “Google Beats Apple & Facebook For Most Favorite Tech Company With 83% Favorable Rating” at Marketing Land.

Gabriella Sannino shares a G+ Hangout video, International Consultants talking on Google+, with “Strategies for your site globally” at Level 343.

Citing a recent Matt Cutts’ Google Webmaster video, Chris Crum reports “Matt Cutts: Here’s What You’re Doing Wrong With ‘Disavow Links’ Tool” at WebProNews.

Chuck Price posts “How to Use Google’s Disavow Links Tool the Right Way” at Search Engine Watch.

Michael Martinez posts “Answers to Questions About Search Engine Optimization” at SEO Theory.

Discussing Matt Cutts’ Webmaster video on whether Google will be evaluating the use of rel=”author” moving forward, Brafton posts “Matt Cutts to marketers: Embrace your online identity and reputation.”

Citing the same Google Webmaster video, Barry Schwartz posts “Google’s Matt Cutts: Web Spam Benefits From Using Rel=’Author’” at Search Engine Land.

Doc Sheldon makes the distinction between authorship and authority in posting “Will Google’s Agent Rank Ever Become a Ranking Factor?” at Search News Central.

AJ Kohn discusses why “Keywords Still Matter” at Blind Five Year Old.

Jennifer Horowitz discusses the death of SEO (again) with “Don’t Go Planning The Funeral Yet” at Level 343.

Avinash Kaushik posts “Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics” at Occam’s Razor.

Jayson DeMers discusses “How to Use Google Webmaster Tools to Maximize Your SEO Campaign” at Search Engine Watch

Bill Hartzer posts “In a Post Google Penguin World, It is Still Okay to Link Out.”

Michael Martinez posts “What Is a Link Scheme? Ask an SEO, Get a Wrong Answer” at SEO Theory.

Heather Lloyd-Martin shares snakeoil SEO tells with “When to run away from an SEO copywriting company” at SEO Copywriting.

Joseph Kerschbaum discusses “How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates” at Search Engine Watch.

Bharati Ahuja discusses “The Concentric Circles Of Quality Web Presence” at WebPro Technologies.

Garry Przyklenk discusses “Demystifying Direct/Bookmarked Traffic in Analytics Reports” at Search Engine Watch.

David Mihm discusses “How Business Listings are Made” via Local Whiteboard Friday at The Moz Blog.

Ginny Marvin posts “Big AdWords Auction Insights Update: Now Get Competitive Data On Campaigns, Ad Groups, Keywords” at Search Engine Land.

Larry Kim posts “How Product Listing Ads Are Stealing Your Conversions” at WordStream.

Ginny Marvin also reports “Bing Ads Will Copycat Google Adwords Enhanced Campaign With New Bid Adjustments” at Search Engine Land.

Timothy Johnson posts the fifth of a six-part series, “Building Successful Low Budget PPC: Ad Extensions” at Portent.

Pauline Jakober discusses “3 Reasons Why SEO and PPC Are a Match Made in Heaven” at High Rankings Advisor.

Referring to Apple’s improved Siri now searching with Bing, Chris Crum posts “Can Bing Put A Bigger Dent In Google’s Searches?” at WebProNews.

Will Critchlow confesses “I Think I Might Have Been Wrong About Voice Search” at The Moz Blog.

Events:

• The SMX Advanced 2013 liveblog schedule is posted at Bruce Clay, Inc.
• MozCon 2013 (SEOmoz) will be in Seattle (of course) from July 8^th thru the 10^th.
• ReelSEO’s Video Marketing Summit 2013 will be held along with Liveclicker’s Video Commerce Summit 2013 for a two-in-one offering July 25^th and 26^th in San Francisco.
• Search Exchange 2013 will be held July 29^th thru the 31^st in Charlotte, NC.
• TechCrunch Disrupt SF 2013 will be held September 7^th thru the 11^th (in San Francisco).  “Extra” Early Bird pricing available through July 15^th.
• SMX East 2013 returns to New York City, October 1^st thru the 3^rd.  Save with Super Early Bird rates thru July 27^th!

 

Social Media Marketing

Corey Eridon posts “Facebook Kills Sponsored Stories, Cuts Ad Products in Half” at HubSpot.

Jason Miller posts “Stop Whining about Edgerank and Do Something About it” at Marketo.

Pete Prestipino reports “Facebook News Feed Ads Outperforming Google” at Website Magazine.

Cotton Delo reports “Rise of WhatsApp Could Slow Facebook’s Quest for Mobile Growth” at Ad Age|digital.

Matt McGee reports “YouTube’s New One Channel Design Now Live For All Publishers” at Marketing Land.

Zara Stone discusses “How to Make the Most of YouTube’s New Redesign” at Entrepreneur.

Greg Finn reports “All In +One: Google+ Dashboard Compiles Important Business Data Into A Unified Location” at Marketing Land.

Stephan Hovnanian posts “Is your brand listening on Google Plus? It should be!” at The Social Media Hat.

Heidi Cohen posts “Social Media: What Marketers Want to Know in 2013.”

Andrew McDonald posts “Branding your business through social media – or not” at Brafton.

Marketing Charts posts “For New Business Development, Agencies See Facebook As Overrated.”

Mitch Joel talks with Monetate’s David Brussin in his latest podcast, “The Truth About Social Media and Selling Stuff” at Six Pixels of Separation.

Craig Jamieson posts “Social Sales: 8 Steps to Removing Your Blinders” at WindMill Networking.

Mack Collier discusses “Five Ways a Small Business Can Use Social Media to Drive Sales.”

Sean Carlos posts “Is Being Found Part of Your Social Media Strategy?” at Search Engine Land.

Gini Dietrich discusses “What PR Firms are Missing: Ideas” at Spin Sucks.

Ryan Hanley talks “Adding Social Love to Your Facebook Marketing Strategy with Amy Porterfield” in his (#31) Content Warfare Podcast.

KISSmetrics posts an infographic derived from several sources on “How to Get More Likes on Facebook.”

Sarah Schager shares “Practical Examples of How Facebook is Affecting the Travel Industry” at Vertical Measures.

Michael Stelzner interviews Kim Garst for his latest weekly podcast with “Twitter Traffic: How to Double Your Traffic to Your Content (with Twitter)” at Social Media Examiner.

Leo Widrich posts “How to share your Tweets at optimal times: Followerwonk and Buffer team up” at The Buffer Blog.

Danny Brown shares “Three Cool and Inexpensive Tools to Track Twitter Hashtags.”

Rebekah Radice shares tools with “6 Essential Blog Editors Every Blogger Needs.”

Kimberly Reynolds shares “5 Creative Ways to Drive More Traffic to Your Blog Posts” at Social Media Examiner.

Mark Schaefer discusses “tricks of the trade” for improving the quality of blog posts with “Do you have to be a great writer to be a great blogger?” at {grow}.

Matt McGee answers a reader question on repurposing older content with “How to Promote Old Blog Content” at Small Business Search Marketing.

Julia Rosien posts “10 Commandments of Blogging” at V3 Integrated Marketing.

Events:

• Social Fresh West 2013 will return to San Diego August 22^nd and 23^rd.  Save $100 when you register by June 19^th!
• Social Brand Forum 2013 will be held in “Iowa’s Creative Corridor” in Coralville, October 24^th and 25th.
  

(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

photo thanks to MIKI Yoshihito