SEO content marketing roundup, week ending June 13th

A brave new world: the title of Aldous Huxley’s literary masterpiece seems to capture the essence of this week’s latest and greatest Web-writing news’ highlights, as marketers from all spheres of the internet push their thinking (and tools) beyond the usual conversations. Content marketers discuss a shift in digital marketing, SEO & search pro’s entertain life beyond Google, while social media marketers celebrate the new Facebook advertising numbers. ”Consume” and enjoy this week’s web gems!

Content Marketing

Jahnelle Pittman discusses the accelerated speed of content/internet marketing with “Digital Marketing and The New World Order” at Level 343.

Emarketer predicts that U.S. iPad use will nearly double this year, extending its reach to 53.2 million users.

From Blog World New York, Ashley Zeckman shares Jason Falls’ “No B.S. Guide to Mobile” at Top Rank.

Graham Charlton reports that “A third of brands provide a poor mobile customer experience” (and suggests remedies) at Econsultancy.

Rebecca Lieb shares “14 Ways To Turn On The Content Flow” at Marketing Land.

Heather Lloyd-Martin discusses the three critical things a site owner must do before the content development even begins at SEO Copywriting.

Melissa Fach posts the “non-negotiables” of business content marketing for beginners at Search Engine Journal.

Pamela Muldoon posts “4 Metrics Every Content Marketer Needs to Measure: Interview with Jay Baer” at Content Marketing Institute.

Marketing Sherpa’s research chart of the week features “top content tactics for engaging your B2B audience,” by Jen Doyle.

Jordan Kasteler speaks to the necessity of attractive-looking content with “Is Presentation More Important Than Content Itself?” at Search Engine Land.

From SES Toronto, Lee Odden previews his own presentation with “9 [SEO] Steps towards Optimized Content Marketing Nirvana” at Top Rank.

Gabriella Sannino posts “5 Steps to Boosting the Perceived Value of your Copywriting Content” at Level 343.

Sunil Rajaraman addresses the question of “When Should Your Outsource Content Creation?” at Content Marketing Institute.

Events:

• Usability Week 2012 Conference, hosted by the Neilsen Norman Group, is scheduled for June 25^th thru the 29^th in Chicago.
• Marketing Sherpa’s Optimization Summit 2012 will be held in Denver from June 11^th thru the 14 ^th. Register now for a price break!
• Marketing Sherpa’s B2B Summit 2012 will be held in Orlando, August 27^th thru the 30^th.
• Content Marketing Institute’s Content Marketing World 2012 is scheduled for September 4^th thru the 6^th in Columbus, OH.

SEO & Search

Search sans Google? Miranda Miller posts “Beyond Google: Tap Into the Alternative Search Engine Data Opportunity” at Search Engine Watch.

Matt McGee highlights the more salient of Google’s (39) “search quality” May updates at Search Engine Land with “Google’s May Updates: Inorganic Backlinks, Page Titles, Fresh Results & More.”

Eric Enge interviews Google’s Justin Cutroni on “Using Google Analytics to Increase Adwords ROI” at Stone Temple Consulting.

Are you familiar with ICANN? (Hint: .com, .net, .whathaveyou) The Internet Corporation for Assigned Names and Numbers may be ushering in “one of the greatest disasters in the history of the internet” posts Owen Thomas at Business Insider.

Danny Sullivan gives an epic rant on link building at SMX Advanced (Seattle), more (calmly) and coherently captured in his post “Link Building Means Earning Hard Links Not Easy Links” at Search Engine Land.

Lauren Litwinka generously links out to the more notable posts covering SMX Advanced 2012 with “Hardcore Brain Chow Meets Seattle’s Best Seafood: #SMX Advanced 2012 in Review” at aimClear.

Also from SMX Advanced 2012 is Miranda Miller’s report on Matt Cutts’ presentation: “Matt Cutts Talks Google Penguin, Negative SEO, Disavowing Links, Bounce Rate & More” at Search Engine Watch.

Jonathan Allen, director of Search Engine Watch, discusses his literary and philosophical background in part one of his interview by Laura Crest at SEO Copywriting.

In part two of his interview at SEO Copywriting, “The Englishman in New York” shares his provocative take on Google’s search and social initiatives, Panda and Penguin updates, as well as his own “search manifesto.”

Barry Schwartz reports on Google’s update to its “Hot Searches” feature with images and stories (apparently at the expense of searching hot trends by date) at Search Engine Land.

Wikipedia with a robotic female voice? Danny Goodwin explains with “New in Bing Search Results: It’s Qwiki-pedia” at Search Engine Watch.

SEOmoz’s “Whiteboard Friday” features Bing’s Duane Forrester, who walks readers/viewers through the search engine’s new webmaster tools.

Josh Bernstein posts “A Guide to Mobile SEO & Local Search SEO For Your Business” at Vertical Measures.

Portland, Oregon’s David Mihm discloses Google’s new local search ranking factors, as shared by Matt McGee at Small Business Search Engine Marketing.

Christian Arno posts “Quality Links, Quality Content: Linchpins of Your SEO Strategy” at Search Engine Watch.

Events:

• MozCon 2012 is scheduled for July 25th thru the 27th (in Seattle, of course).
• SES (Conference & Expo) San Francisco is scheduled for August 13^th thru the 17^th. Register before June 16^th for the best rates!
• SMX (Search Marketing Expo) East is returning to New York, October 2^nd thru the 4^th.
• PubCon Las Vegas 2012 is on for October 15^th thru the 19^th at the Las Vegas Convention Center. Register now for early bird rates!

Social Media Marketing

Facebook partner ComScore has produced data showing that “Viewing Facebook Content Makes People More Likely to Buy,” reports Cotton Delo at Ad Age.

And buying on Facebook will be much easier, as it has simplified mobile payments for mobile web apps (and marketers now have the option of buying mobile-only Facebook ads) reports Cindy King in Social Media Examiner’s weekly news.

Brian Solis speaks to Facebook advertising and G.M. pulling out scads of advertising dollars with “The GM Facebook Advertising Saga Plays Out Like an Episode of Mad Men.”

Jason Keath posts the “3 Common Facebook Ad Mistakes Everyone is Making” at Convince and Convert.

Citing a new global study by MIT Sloan Management Review and Deloitte, Shelly Kramer reports that “C-Suite Executives Not Measuring Impact of Social Business” and “remain largely divided on the value of social business” at V3 Integrated Marketing.

HubSpot teams with HootSuite to promote social media lead nurturing (and other noteworthy items) are featured in Corey Eridon’s weekly story summary at HubSpot.

Greg Finn reports on Twitter’s new “Tailored Trends” feature (“to increase trend relevancy”) at Marketing Land.

Lisa Peyton explains “How to Use the New Google Analytics Social Reporting Tool” at Social Media Examiner.

Christina Schmitz makes the case that “Moms are the New Community Managers” with “Who Owns Social Media?” at Jeff Bullas’s blog.

So does your brand belong on Pinterest? Adrienne Rhodes discusses whether Pinterest is right for you at Social Media Today.

From Blog World New York, Chris Brogan’s tips on blogging (“Stand Above the Noise…”) are shared at Top Rank.

So does your brand belong on Pinterest? Adrienne Rhodes discusses whether Pinterest is right for you at Social Media Today.

Events:

• Social Fresh is holding an online conference on Advanced Facebook Advertising from June 19^th thru July 13^th.

Would you like to learn SEO Copywriting? Whether for your own career, or for your staff, there are several low-cost options available! All are taught by the widely-recognized SEO Copywriting pioneer, Heather Lloyd-Martin. 

photo thanks to Urban Woodswalker (Mary Anne Enriquez)