Looking for answers? Need some expert advice? Well you’re at the right place, because this week’s latest and greatest web writing news is positively crammed with counsel. From improving the quality of your content to making search sociable and social searchable, it’s all here, dear reader, whatever your preferred venue: social media, content, SEO, and/or search. Go on now and get some answers, hand-selected just for you.
Need a cure for the boring, useless content blues? Check out this post from Copyblogger. It might help.
Speaking of useless, what (if any and under what conditions) is the role of content farms for content marketers? Read more at Content Marketing Institute.
eConsultancy posts the five stages of content marketing grief so you might determine which stage your client is at. Good luck with that.
Lee Odden presents a five-step model for a killer B2B content marketing strategy by combining search and social at ClickZ.
HubSpot posts five ways inbound marketing drives B2B e-commerce.
Five tips for improving your headline click-through rates are at Content Marketing Institute.
eMarketer reports the relative stat’s of search and video advertising spending, saying that U.S. online ad spending is poised to grow by 20-percent this year.
Mashable reports that online display (banner) ad spending jumped 14.6-percent in the first quarter of 2011.
On the subject of online ads, Content Marketing Institute posts a step-by-step guide to using Facebook ads for content marketing.
Do you consider yourself a content strategist? Or is that just a new term for an SEO copywriter? Join the discussion at SEO Copywriting.
Seth Godin pens a smart read about the inevitable trend towards free content at his blog. (It defies a brief description. You’ll just have to read it).
It’s almost here and there’s still time to enroll: MarketingProfs University’s Marketing Writing Bootcamp online features the top experts in the field today: it broadcasts June 16th thru the 29th.
Another ambitious and promising event is Content Marketing Institute’s Content Marketing World 2011, from September 6th thru the 8th in Cleveland. Check out the international offerings!
Further down the road… Marketing Sherpa is holding its B2B Summit 2011 in Boston (September 26th & 27th) and in San Francisco (October 24th & 25th).
And by the way, a most favorable review of Sherpa’s 2011 B2B Marketing Advanced Practices Handbook is posted at Top Rank.
SEO & Search:
In a somewhat related post at Search Marketing Wisdom, Alan Bleiweiss blasts off on the “bogus call to arms against Schema.org.”
Heather Lloyd-Martin (guest) posts the delightful and educational “Ten SEO Myths, Mistakes and Conversion-Sucking Monsters” at WordStream.
Gabriella Sannino (Level 343) draws a tasty allegory between fast food and clients’ SEO expectations with “SEO Fast Food: I’ll take #1 ranking with that, but hold the long tail.”
A truly exceptional read on whether SEO is “irreducibly complex” is at SEO Book
A few notable reports from last week’s SMX Advanced Seattle: Matt McGee of Search Engine Land reports that Google’s Panda Update 2.2 is coming soon (scrapers beware) and gives a liveblog account of social data search with Bing Director Stefan Weitz.
Also from SMX Advanced, Lauren Litwinka reports on actionable local SEO tactics at aimClear.
More recently, from SES Toronto, is this intriguing piece on keyword forensics at Top Rank.
State of Search posts “Link Building — You Can’t Always Get What You Want.”
Finally, Mack Collier ponders the relative impact of blog post frequency vs. keywords in posts on search traffic.
Social Media Marketing:
Not crazy about Facebook’s facial recognition feature? All Facebook posts how to turn it off.
Facebook’s default facial recognition initiative is also covered in Social Media Examiner’s weekly news, as is Twitter now automatically shortening links for users.
In a related post, Mack Collier uses Delta Airline’s latest pr episode to illustrate the need to engage your brand advocates.
Are you on LinkedIn? Then according to Mashable, you’ve got klout.
Website Magazine reports a survey in which 60-percent of respondents indicate that LinkedIn is the “most important” social network.
Citing the sad case of Congressman Anthony Weiner, Heidi Cohen posts social media guidelines in the age of exposure.
Twitter’s been handed the keys to the Apple iOS kingdom, as discussed at TechCrunch.
Finally, Mack Collier posts why social media is not a contingency plan for having a shitty product.