Ah, it’s summertime, but the livin’ isn’t so easy…at least not if you’ve been whacked by the Penguin update. In this week’s latest and greatest Web-writing news, SEO & search pro’s wrestle with the Penguin update, while content marketers talk blogging and strategy, and social media marketers discuss everything under the summer sun. Pour yourself a glass of lemonade and enjoy this week’s picks!
Pamela Vaughan shares “How to Write Stellar How-To Posts for Your Business Blog” at HubSpot.
Lee Odden posts “A Recipe for Better Blogging: Optimize & Socialize” at Top Rank.
Melissa Fach shares Heather Lloyd-Martin’s video post on how to create an editorial calendar to support your content marketing strategy at Search Engine Journal.
An exceptional how-to on “Developing Copywriting Content Strategies Like a Pro” is at Level 343.
Arnie Kuenn posts “Content Marketing and SEO: A Marriage Made in Mountain View” at Vertical Measures.
For those content marketers doing Pinterest, Franseca StaAna posts “Five Must-Have Pinterest Tools for Content Marketers” at MarketingProfs.
Marketing Sherpa’s Research Chart of the week asks “Does your organization keep track of the right KPIs?” via Meghan Lockwood.
Roger Dooley posts “Buy Buttons and Neuro-Nudges” at Neuromarketing.
Level 343 speaks to the undeniable reality of digital marketing with “This Just In: Digital Marketing. That Is All.”
- Usability Week 2012 Conference, hosted by the Neilsen Norman Group, is scheduled for June 25th thru the 29th in Chicago.
- Marketing Sherpa’s Optimization Summit 2012 will be held in Denver from June 11th thru the 14 th. Register now for a price break!
- Marketing Sherpa’s B2B Summit 2012 will be held in Orlando, August 27th thru the 30th.
- Content Marketing Institute’s Content Marketing World 2012 is scheduled for September 4th thru the 6th in Columbus, OH.
SEO & Search
Matt McGee live-blogs from SMX Advanced (Seattle), reporting the keynote exchange between Danny Sullivan and Matt Cutts with “Matt Cutts On Penalties Vs. Algorithm Changes, A Disavow-This-Link Tool & More” at Search Engine Land.
Julie Joyce discusses how many webmasters, hurt by the Penguin, are now forced to rebuild their links from scratch (and how to do it) with “Link Building From Scratch” at Search Engine Watch.
Oh, the irony! Eric Ward discusses “The Unintended Consequences Of Link Removal” in reaction to Google’s Penguin update at Search Engine Land.
Eric Enge discusses “2 Quick Ways to Perform Bad Link Archaeology” in light of Google’s Penguin update, at Search Engine Watch.
Mike Huber posts “How To Get Back On Track After the Penguin Update” at Vertical Measures.
On a lighter note, Joel Klettke posts a hilarious faux press conference on Matt Cutts announcing a “scissors” update, where he’d personally review every page of content on the web to cut out all spam, at SEO Rewind.
Rick DeJarnette posts “The Definitive Guide To Google Authorship Markup” at Search Engine Land.
MediaPost reports data that confirms Google’s “personalized search” is starving Facebook in its search results.
More war of the giants: Chris Crum posts “Now Microsoft Can Launch Its True Bing Assault Against Google” at WebPro News.
Heather Lloyd-Martin shares her five best SEO Copywriting video how-to’s, as voted by YouTube subscribers and blog readers, at SEO Copywriting.
Avinash Kaushik posts “Google Analytics Custom Reports: Paid Search Campaigns Analysis,” at Occam’s Razor.
Aaron Wall interviews Brett Tabke, “one of the most well know names in the SEO vertical” (think Webmaster World and the PubCon conference) about recent search changes and where online publishing is heading, at SEO Book.
Dr. Pete Meyers discusses personal responsibility in the SEO equation with “Don’t Like Snake Oil? Stop Buying It!” at SEOmoz.
Neil Patel posts “25 Awesome Free Google Tools for Marketers” at KISSmetrics.
Corey Eridon shares “6 SEO Tools to Analyze Your Site Like Google Does” at HubSpot.
- SES (Conference & Expo) Toronto is scheduled for June 11th thru the 13th.
- MozCon 2012 is scheduled for July 25th thru the 27th (in Seattle, of course).
- SES (Conference & Expo) San Francisco is scheduled for August 13th thru the 17th.Register before June 16th for the best rates!
- PubCon Las Vegas 2012 is on for October 15th thru the 19th at the Las Vegas Convention Center. Register now for early bird rates!
Social Media Marketing
Cheryl Burgess asks “What Makes A Successful Social Executive?” at Blue Focus Marketing.
Lee Odden posts “35 Smart Social Media Business & Consumer Insights from Brian Solis” at Top Rank.
Jeremy Epstein shares his experience with company arrogance and social marketing at scale with “What Can Happen When Companies Assume in a Social World,” at Social Media Today.
Laura Crest explores the question of “internet etiquette” – or lack thereof – when it comes to social sharing and other manners at SEO Copywriting.
Ashley Zeckman reports from Blog World NY on Unmarketing Author’s Scott Straten’s presentation on “Common & Deadly Social Media Sins,” at Top Rank.
Lisa Galarneau shares “10 Social Media Secrets from the Social Scientist” at Jeff Bullas’s blog.
Andy Crestodina explains why “Nice Blogs Finish Last” at Convince & Convert.
Erin Nelson post “4 Examples of Stellar B2B Social Media Marketing Content” at Content Marketing Institute.
So how can businesses increase “word of mouth” recommendations? By Corey Eridon at HubSpot.
Jeff Bullas posts “What 3 Types of Facebook Marketing Apps Drive the Most Viral Sharing?” at his blog.
Gabe Donnini posts “Making Sense Of Key Pinterest Metrics And Analytics Tools” at Marketing Land.
Brian Solis speaks to the 5th pillar of marketing at his blog, with “The 5th P of Marketing is People: Engagement begins within” at his blog site.
Of Panda’s and Penguin’s: learn how to write for Google and avoid a bamboo spanking! Just sign up for the free SEO Copywriting Buzz newsletter for lean, no-fluff industry news, either daily or weekly, and get Heather Lloyd’s “25-Point Checklist on How to Write for Google” free!
photo thanks to Rochelle, just rochelle (Rochelle Hartman)