Dances with…Google? This week’s latest and greatest web writing news features new dance steps with (and around) Google’s Farmer/Panda update as the SEO and search community continues to evaluate and adjust to the algo changes. Meanwhile, content marketers talk scale and inbound marketing, and social media marketers get analytical. Put on your dancin’ shoes and join in this week’s SEO content marketing shuffle.
Brian Halligan (of HubSpot) posts eight lessons learned from HubSpot’s recent $32 million investment from Google Ventures, Salesforce.com and Sequoia Capital.
Citing Halligan, Joe Pulizzi posts five tips for content marketers to “go big or go home” with content creation or distribution.
Noting the fluid ground and rapid changeability of the digital marketing landscape, Elizabeth Able discusses nimble integrated marketing strategy at LiBeck Integrated Marketing.
Mitch Joel, author of “Six Pixels of Separation,” is featured in a video post about bridging the gap between digital and traditional marketing at HubSpot.
Lee Odden of Top Rank discusses five ways to fail (and alternately, tips to succeed) in B2B content marketing.
Marketing Sherpa has published its new weekly chart, ranking B2B content marketing strategies by relative effectiveness.
On the B2C side, five steps to use inbound marketing to convert more leads into customers are posted at Business 2 Community.
HubSpot answers with eight ways to use inbound marketing to retain customers.
Acronym soup: Content Marketing Institute discusses three types of website optimization and their respective tests (VBO, LPO, and CRO), while Six Degrees Content discusses website goals (as in G.O.A.L.S.).
Marketing lessons from Seth Godin’s new book, “Poke the Box,” are at HubSpot via video interview with the author, as are highlights from Tim O’Reilly’s (of O’Reilly Media) live SMX interview about building brands and seeing patterns.
Finally, Neuromarketing features an article discussing the use of ratings to improve “real” satisfaction.
SEO & Search:
Google’s now allowing users to block entire domains from search results, and eConsultancy notes that in doing so, the big G seems to be taking a page from Blekko.
Search Engine Roundtable’s Barry Schwartz also released poll results indicating that a whopping 40 percent of SEO respondents said their sites were hurt by the Farmer/Panda update.
Level 343 features a great article giving a historical perspective on Google updates, and Michael Gray discusses what SEO’s can learn and apply from the content farm model, citing a leaked AOL document.
Kristi Hines posts a compilation of over 50 articles and resources on the Farmer/Panda update at Stay on Search.
Ross Hudgens posts a model for link-building that goes “beyond great content” at his site.
It’s often the case that we’re too close to our SEO copywriting to see the obvious. Heather Lloyd-Martin addresses this with 15 headsmacking SEO copy ideas at SEO Copywriting.
Preventing link-based penalties is the subject of Rand Fishkin’s latest SEOmoz whiteboard Friday presentation, and a second advanced linking post at SEOmoz looks at scaling white hat link-building/scaling white hat content.
Citing the collateral damage to whitehat sites by Google’s Farmer/Panda update, SEO Book warns about the danger of blindly following SEO prescriptions, and posts a quick and dirty guide to competitive keyword research.
Search Engine Watch published three notable posts: Q & A Search, ways for site owners and webmasters to take advantage of Blekko’s cool new features, and Google and Bing’s admittance of having a “white list” of sites not to be impacted by algo changes.
Marketing Pilgrim reports that while Google leads in overall search, Bing-powered search boasts a better success rate (based on Experian data from February 2011).
Search Engine People posts a detailed checklist to getting your WordPress blog indexed by Google withing 24 hours. No kidding.
Search Engine Strategies (SES) New York 2011 is this almost here: Monday, March 21st through the 25th.
Social Media Marketing:
eMarketer posts an article indicating that more marketers are moving from a mere presence towards active engagement on social media
Twitter has issued a stern warning to third-party developers against using applications that display and send tweets to its clients, reports Mashable. In a related development, Twitter is offering a permanent https setting to its users to improve security.
Approved Twitter application Hootsuite now has analytics reporting capability, and Ian Lurie gives it a most favorable review at Conversation Marketing.
Speaking of social analytics, Social Media Examiner featured the subject in its weekly social media news, and posted a video interview with Amber Naslund on using social media monitoring to grow your business.
Kaila Strong discusses what brands need to know about Facebook Pages upgrades at Search Engine Watch.
Another new development is LinkedIn’s launch of “LinkedIn Today.” Tips for marketers on this new feature (and an introductory video by LinkedIn) are posted at HubSpot.
HubSpot also posts the future of Foursquare from SXSW Interactive (derived from an interview with Foursquare founder Dennis Crowley and Mashable founder Pete Cashmore).
Search Marketing Wisdom posts a great read, “A Twitizen of High Quality, Who Should I Follow?” that looks beyond the numbers and past Klout.
In a completely different take, Level 343 posts “Got Klout?” that expresses the desire for hard data and meaningful numbers.
Several notable posts by Social Media Examiner, including: 8 social media tips from eight industry experts, 9 ways to transform your website into a social media hub, and no less than 26 ways to use social media for lead generation.
Jay Baer reviews Gary Vaynerchuk’s new book, “The Thank You Economy,” mining and sharing “13 nuggets of greatness” from it.
Finally, Search Engine Journal has announced the release of a free ebook featuring social media insights gleaned from Google, Microsoft, Facebook, and other industry heavies during the 2010 “social hackathon.” The core concepts were captured in the ebook titled “The Goodness Engine: Driving Greater Social Impact in the Digital World.”