Content, unique content, quality content, valuable content, and optimized content: this week’s latest and greatest web writing news is all about content, as content is the steadfast theme and common thread running throughout the SEO and search, social media and content marketing spheres. Optimizing social content for search, how social content influences SEO, post-Panda content strategies, name it…almost every configuration comes down to content in some way. So here are this week’s picks from each corner of the web-writing world – enjoy the (unique, valuable, quality, optimized) content!
Top Rank shares its own roundup of strategies and tools culled from SES New York, including some valuable post-Panda advice (and pssst, guess what: unique, quality content should come first, as always…).
Seth Godin’s advice for creating remarkable content is posted via video interview at HubSpot. And by the way, why video interview content often falls short (and how to fix it) is addressed at Content Marketing Institute.
Copyblogger shares its simple five-step formula for successful online content, and Joe Pulizzi shares how Content Marketing Institute still uses the tried-and-true three-legged stool strategy for its content marketing today.
HubSpot posts seven reasons why businesses are the future of publishing, as well as 16 Google tools to improve marketing effectiveness, and marketing lessons from The Oatmeal.
Speaking of things local, iMedia Connection discusses missed opportunities in location-based marketing.
Optimizing a webscreen for mobile use is the subject of this Alertbox post by Jakob Neilsen, while Problogger discusses what elements draw a reader deeper into blog, illustrated by eight specific examples.
Taking exception to the conventional wisdom that content is king is a guest post at GrowMap, asserting that relationships are king.
Famous Bloggers features an interesting guest article by Andreas Kramers, in which he discusses mind mapping.
Finally, three things that content marketers can learn from Howard Stern is the subject of Joe Pulizzi’s Junta 42 blog, while what Don Corleone could learn from Guy Kawasaki is at Roger Dooley’s Neuromarketing.
SEO & Search:
Level 343’s Gabriella Sannino looks at the big picture of measuring social influence and SEO Copywriting’s Heather Lloyd-Martin looks at the (same) difference between SEO copywriting and social media writing.
Search Engine Land reports that Google will let its Display Network’s Adwords advertisers target contextually by categories as opposed to just keywords, and that the Big G has brought Instant to its Google Places.
Speaking of Google, former employee Slacy provides Larry Page with some specific advice on how to return Google to its “startup roots.”
SEOmoz gives detailed instructions for weeding out your lowest-performing pages in the wake of Panda, and tackles the issues of what link metrics to use (Part 1) in Rand Fishkin’s whiteboard Friday video lesson.
As a bonus of sorts, SEOmoz’s Fishkin also shares four SEO presentations with tips and graphics data that readers may use.
Finally, Level 343 takes on the subject of building marketing campaigns around keywords and phrases, and Joe Pulizzi shares how Content Marketing Institute changed the game of search by defining its own content category at SEO Copywriting.
Social Media Marketing:
LiBeck Integrated Marketing also covered SES New York with several posts, including Killer Facebook Targeting Tactics.
Search Engine Watch posts a how-to on targeting affluent Facebook users.
Mashable reports on a Yahoo Research study that shows a mere 20,000 (0.05 percent) of Twitter “elite” users make up for half of all the tweets “consumed.”
Michael Steizner (video) inverviews Jay Baer on why most businesses get Facebook wrong at Social Media Examiner, and Brian Solis (video) interviews Guy Kawasaki on the art of enchantment (and the release of his new book, “Enchantment”).
Finally, noting LinkedIn’s watershed of over 100 million users, Mashable posts an interesting infographic about the social media platform.