By Heather Georgoudiou, Marketing Director
This week the web was fluttering about analytics and algorithms, Google improved the Google analytics tool, updated the big bad algorithm, and centered Google+ for world domination.
Other news includes notes from SMX West, tips for landing pages, and how to find and land guest blogging gigs without groveling.
Photographs, Images & Graphics – Reader Eye-Candy – Heidi Cohen reveals how content marketers use images to attract their target market and offers actionable tips on finding the right image for your brand.
Five Companies Rethinking Content – Digiday writer Josh Sternberg evaluates five companies modernizing the publishing industry by combining old-school verticals with new technology.
How to Treat Your Blog as a Business – Not a Hobby – Prolific Living blogger Farnoosh Brock explains the difference between a fun blog and a business blog.
10 Content Ideas to Improve Organic Visibility – Writer George Aspland reveals how new website content improves visibility and offers tips on how to keep your website content fresh.
Four Tips for Improving Landing Page Conversions – Level343 offers quick tips to building landing pages that convert.
Your Landing Pages Suck: Here are 10 Examples That Don’t – A nice list of top notch landing pages designed to convert.
- BlogHer Entrepreneurs12 – It’s on for March 23rd in Santa Clara, CA
SEO & Search
It’s Not SEO Anymore, It’s Marketing. Deal With It. – TopRank blogger Lee Odden tackles how SEO has evolved into a scientific art form, but it’s still marketing.
Google Analytics Improves User Interface – Latest updates to Google analytics includes a refined color palette which highlights data.
11 Google Analytics Tricks to Use for Your Website – Great advice on venturing beyond the basics with Google analytics.
February Google Update: What You Need to Know – Vertical Measures Kaila Strong highlights the latest changes in Google’s algorithm.
Copywriters Take Note: Keywords Exposed as Secret to Success at #SMX 2012 aimClear’s Erica Sendros attends the keyword research and copywriting for search success panel discussion at SMX West and gives us her detailed notes.
45 Ways Google+ Has Integrated Into Search – KISSmetrics delivers a great list of resource articles that details how Google+ changed the search and social media marketing world.
- SES Conference & Expo New York 2012 – Scheduled from March 19th through the 23rd
- Distilled’s LinkLove – Scheduled for April 2nd in Boston (LinkLove Atlantic).
- SES Toronto – Pre-agenda discount ends March 9, 2012
Social Media Marketing
Half of All Small to Medium Sized Businesses Use Social Media for Marketing – MarketingProfs reviews a new report that details how small businesses are using social media.
Making Social Media Sell: Here’s How – Is your social media marketing making plan delivering revenue? If not, here are some tips to get you on the right path.
New Facebook Pages With Timeline Design – Kristi Hines at Kikolani tries out the new Facebook timeline feature and lists the pros and cons.
7 Common Objections Freelancers Face, Now Answered – Freelance writer Laura Spencer reviews common objections freelancers face with clients.
How Your Passion Can Help Land Lucrative Niche Clients – Veteran freelance copywriter Lynda Goldman talks with SuccessWorks about how she discovered her niche market and turned her business around.
The Importance of Brand in an Era of Digital Darwinism – Brian Solis discusses how brands must adapt to evolve.
Whiteboard Friday: Guest Blogging Strategies – SEOmoz guru Rand Fishkin explains how to find, approach, and create guest blog posts. A must read for bloggers.
- SocialTech 2012 Online – MarketingProfs is streaming its B2B Social Media Distilled on demand.
- Social Media Success Summit 2012 – Social Media Examiner’s Online Conference begins May 1st and runs for four weeks.
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