So are you all that? This week’s latest and greatest web writing news is about website speed and usability, new Panda insights and old Panda hangovers, smart branding, effective blogging, and ensuring your (optimized) content is both original and relevant…and all the while being an incredibly gracious and search-friendly social media host. To help you in being all that, this week’s SEO content marketing roundup is chock full of resources, guides, and tips.
Marketer to marketer: Lee Odden posts his interview with Ann Handley on content marketing at Top Rank.
The big brand buzz: Apple usurps Google as the most valuable brand, reports Mashable. And speaking of Mashable, how it evolved into a major media company is posted (via video interview) at Social Media Examiner.
Rachael Acklin (Caffeinated Elf) guest posts “stop pretending that you don’t have a brand” at Remarkablogger.
Tom Critchlow of Distilled (NY) posts a smart guide to “innovative content types” (beyond the individual blog) at SEOmoz,
Much ado about blogging:
Finally, Marketing Sherpa is holding its B2B Summit 2011 in Boston (September 26th & 27th) and in San Francisco (October 24th & 25th).
SEO & Search:
Heading up SEO & Search news is Google’s Webmaster post providing more guidance on building high quality sites, with analyses, takes, and insights offered by: Search Engine Land, SEOmoz, HubSpot, and SEO Book (among others).
The search-plus-social theme continues with Search Engine Watch’s post: Is Delicious the next discovery engine?
In a similar thread, Shelly Kramer discusses maximizing location-based mobile search for your business at V3 Integrated Marketing.
Seer Interactive posts SEO lessons through pictures of Matt Cutts. Fun read!
On a more advanced level, Search Engine Journal posts a tutorial how-to on using advanced segments in Google Analytics to isolate SEO problems.
Hate link building? SEOmoz posts on that too, with a guide to competitor analysis for linkbuilding.
Finally SES Toronto 2011 is around the corner, from June 13th through the 15th.
Social Media Marketing:
Read Write Web (Biz) posts a downloadable pdf of Facebook’s new guide to marketing best practices, while TechCrunch reports on a new app (Ustream) that aims to take live streaming on Facebook “to a new level.”
HubSpot’s Inbound Now features a video interview with Jay Baer on how to get people to care about your social presence, and Brian Solis shares his interview by Web Copy Plus at his site (“engage with purpose.”)
Finally Blogworld and New Media Conference & Expo 2011 (New York) is rapidly approaching: May 24th through the 26th.