Are you doing the right thing? This seems to be the big question punctuating this week’s latest and greatest Web writing news, as Google’s house-cleaning continues to color discussion among SEO and search professionals, and content and social media marketers weigh in on the right way to pursue (and measure) success in their respective spheres. Do the right thing now, and catch up with this week’s righteous selections…
It’s back to landing page conversion basics with this Content Marketing Institute guest post by Brian Massey, while Copyblogger’s radio podcast addresses marketing the old-fashioned way (earning it).
Gary Vaynerchuk posts tip #3 (in his ongoing video blog series) on succeeding in the thank you economy at Open Forum.
What do Chris Brogan and Madonna have in common? The answer’s at HubSpot (via video interview with Chris Brogan).
Four tips to help you prepare for the future of content marketing are posted at Content Marketing Institute.
eMarketer ponders whether fewer online marketing channels may be better for smaller businesses (with interesting supporting stats), and reports that tablets beat smartphones for online shopping and purchases.
Meanwhile, Jakob Nielsen posts “iPad Usability Year One” at UseIt.com’s Alertbox.
Speaking of interesting stats, HubSpot offers a free download of its 100 “awesome” marketing stats, charts, graphs, and data, divided into six chapters. (You know, when you have that free moment…)
Citing eMarketer data, HubSpot also reports that a respectable 60-percent of social media messages are links to published content.
Kinda wild: Neuromarketing reports a study showing that an Apple evangelist’s brain reacts to Apple images the same way a religious fanatic’s brain might react to “god.” (Then follows up with rational discussion).
Finally, Kiss Metrics posts why you should build a sitemap before turning your site over to the designers.
SEO & Search:
On the theme of doing the right thing: Dr. Pete discusses marketing ethics beyond black/white hat SEO (“persuasion vs. manipulation”) at SEOmoz.
Mark Jackson discusses the professional SEO’s conundrum in light of the Farmer/Panda update with “Do the Right SEO Thing…Or Not?” at Search Engine Watch, and iMedia Connection posts lessons from brands that were spanked by Google.
And by the way, Matt McGee of Search Engine Land reports that 90 days after being penalized by Google, JC Penney has regained its rankings.
And speaking of Matt McGee, his interview by Elise Redlin-Cook is posted at Vertical Measures.
Gabriella Sannino guest posts on how the New York Times has become the self-appointed Google SEO bulldog at grow map, and discusses SEO as focused marketing (as opposed to a gaming of Google) at Level 343.
Lee Odden posts two great reads at Top Rank: one on dominating your niche with social SEO and blogging, and the second on core content SEO tools.
The top five places to start with conversion optimization are at Search Engine Watch, as is how to make SEO part of your company’s DNA.
Marketing Sherpa posts how to serve two markets with one page through landing page optimization.
More on “Google doesn’t laugh” (originally posted at The Atlantic) is at ragan.com, and Matt McGee reports that the big G’s search team finally got its own blog (“Inside Search”) at Search Engine Land.
More takeaway’s, these from Distilled’s Pro SEO seminar in Boston, are posted at Vertical Measures.
Finally, the SES Conference & Expo Toronto is approaching, from June 13th thru the 15th.
Social Media Marketing:
Battle of the giants: Joe Pulizzi reports on Facebook taking on Google with Facebook email and texting at Junta42.
How to use social media for SEO is posted by Nick Stamoulis at Site Pro News.
Search Engine Land reports that YouTube’s “first watch” program is creating a “massive reach” for video ads.
Meanwhile, Search Engine Watch posts that marketers are a step closer to being able to calculate social media ROI with Google Analytics “multi-channel funnels.”
And finally, Sexy Social Media ponders Twitter’s impact on news coverage.