Content marketers discuss mobile trends and innovation, the future of PR, cross-platform content creation realities, and the interplay of SEO and content marketing.
The SEO and search community note Google’s new offering in real-time analytics as well as its quiet elimination of yet more search tools. Other notable discussions include the impact of Google Now on search, the implications of its acquisition of Wavii, post- (and impending) Penguin link-building strategies, and the new role of the SEO professional.
Social media marketers discuss LinkedIn’s introduction of visual content, YouTube’s premium content monetization, Google+ overtaking Twitter, and Twitter’s extending its platform to all advertisers.
Enjoy this week’s picks!
Arnie Kuenn posts his presentation on “The Intersection of Content Marketing and SEO” via Vertical Measures on SlideShare.
Lee Odden discusses “What Should Lead Your Online Marketing Strategy: SEO or Content Marketing?” at TopRank.
Joe Pulizzi shares “The Top 10 Content Marketing Strategy Lessons from the Last 15 Years” at Content Marketing Institute.
Eric Enge shares post-Penguin strategy with “How to Shift From Guest Posting to Content Marketing in 6 Basic Steps” at Search Engine Watch.
Forrester has released its 2013 Mobile Trends for Marketers report, highlighting how to become “more strategic with … mobile initiatives” as well as “game-changing mobile topics.”
In her ongoing series on mobile innovation, Christina “CK” Kerley posts “Innovating Value Propositions Through Mobile” at MarketingProfs.
Kelsey Libert shares “The Secret Recipe for Viral Content Marketing Success” at SEOmoz.
Dan Tynski posts “Mining Current Events for Content Marketing Home Runs” at BuzzStream.
Sujan Patel discusses “Mining Your Social Networks for Content Marketing Ideas” at Search Engine Journal.
David Gould posts “Rethinking Relevance in Content Marketing” at Vertical Measures.
Jeff Ogden posts “How to Organize a Digital Marketing Team – Lessons from Hubspot” at Fearless Competitor.
Gini Dietrich shares her Ragan Corporate Communicators Conference keynote with “The Future of PR: It’s Our Time to Lead” at Spin Sucks.
Paula Andruss shares “The Secrets of 7 Successful Brands” at Entrepreneur.
David Soyka posts “Be Your Brand: 5 Tips To Help Your Brand Connect With Customers” at My Blog Guest.
Jay Baer interviews Kyle Lacy of Exact Target on content creation vs. engagement with “Don’t Ignore Content in Favor of Engagement” at Convince and Convert.
MarketingSherpa’s weekly research chart is on “Use of analytics to inform customer theory.”
Cheri-percy posts “Data vs. Personas for Content Planning” (a DistilledLive video discussion) at Distilled.
Courtney Ramirez discusses “How to Perform a Content Audit” at Greenroom Interactive.
Seth Godin posts “Remind you of anything? Simple typography for non-professionals” at his blog.
Heather Lloyd-Martin discusses readability with “Does your web content pass the quick-scan test?” at SEO Copywriting.
Dan Virgillito posts “How to Write Copy in the Post-PC Era: Surrender to the Cross-Device Reality” at KISSmetrics.
Amanda Clark shares “10 Essential Components Of Effective E-mail Marketing Copywriting” at Business 2 Community.
Ben Settle discusses profitable email marketing with “How To Sell Without Selling” at Copyblogger.
Karen Talavera shares “Three Powerful Ways to Measure the Impact of Your Email Marketing” at MarketingProfs.
Heather Lloyd-Martin shares “7 tips for sales call success” at SEO Copywriting.
Miranda Miller posts “Conversion Rate Optimization Software: Choose the Right Tools for Your Business” at TopRank.
- The Neilsen Norman Group’s Usability Week 2013 conferences will be held in London from May 12th thru the 17th, Toronto from June 3rd thru the 7th, and Washington, D.C. from July 15th thru the 19th.
- Interactivity Digital Marketing Conference will be held in South Beach, FL, May 15th and 16th.
- Marketing Sherpa’s Optimization Summit 2013 is scheduled for May 20th thru the 23rd in Boston.
- Confab Minneapolis 2013 is on for June 3rd thru the 5th.
- Ad Age CMO Strategy Summit 2013 will take place June 4th in San Francisco.
- GigaOM’s Structure conference on the future of cloud computing and internet infrastructure will be held June 19th & 20th in San Francisco. Supersaver rate ends May 24th!
- Content Marketing World 2013 returns to Cleveland, OH, September 9th thru the 12th.
- MarketingProfs B2B Marketing Forum 2013 will be held October 9th thru the 11th in Boston.
SEO & Search
Guillaume Bouchard posts “How Google Now Will Impact SEO: What You Can Do to Get a Head Start” at Search Engine Watch.
Bill Slawski discusses the ramifications of Google’s purchase of Wavii in “With Wavii, Did Google Acquire the Future of Web Search?” at SEO by the Sea.
Danny Sullivan reports “Yahoo Extends Microsoft Search Deal & Revenue Guarantees” at Search Engine Land.
Jayson DeMers discusses the anatomy and how-to of co-citations with “SEO co-citations: What they are & why they matter” at SEO Copywriting.
Michael Martinez shares “Link Building Strategies for 2013” at SEO Theory.
Pratik Dholakiya posts “The Definitive Guide to Recovery from the Unnatural Link Penalty” at Search Engine Journal.
Nick Stamoulis discusses “Who’s Name to Use for Link Building?” when using blog commenting as a linking strategy, at Brick Marketing.
The latest (non T-shirt related) Matt Cutts’ Google Webmaster Help Video addresses the question: “What’s the latest SEO misconception that you would like to put to rest?”
Citing Cutts’ video (above), Brafton posts “Is Matt Cutts saying Authorship updates are not imminent?”
Nathan Safran posts “SEO Branding: Appearance In Search Results Impacts Brand Perception” at Search Engine Land.
Rand Fishkin discusses “Why We Can’t Just Be SEOs Anymore” (Whiteboard Friday) at SEOmoz.
Thom Craver posts “New in Google Analytics: Real-Time Conversion Report” at Search Engine Watch.
John E. Lincoln posts “The Ultimate Guide to Multilingual and Multiregional SEO” at Search Engine Land.
Tom Pick shares “11 Expert PPC Guides, Tips and Techniques (and One Rant)” at Webbiquity.
Ginny Marvin reports “AdWords To End Product Extensions As PLAs Take Over,” at Search Engine Land.
eMarketer reports on declining CPC rates and rising global paid search ad spending with “Mobile Gets One Out of Five Paid Search Clicks.”
Garrett Moon discusses “5 Things You Must Do Before Jumping Into Paid Internet Advertising” at KISSmetrics.
Describing mobile, local, and apps as “the trifecta in web marketing,” Jessica Lee reports “Local Search via Non-PC Devices Quadrupled in 2012 [Study]” at Search Engine Watch.
Another search feature removed: Barry Schwartz reports “Google Local Results Drops ‘More Results Near…’ To ‘Improve’ Local Search Experience” at Search Engine Land.
SERP URL displays on Google’s chopping block too? Chris Crum posts “Webmasters Hope This Google Test Doesn’t Become A Reality” at WebProNews.
George Freitag assures with “5 SEO Strategies We Swear Aren’t Going Anywhere” at Portent.
Derek Edmond shares “5 Ways to Create Productive B2B SEO Benchmarks in a ‘Not Provided’ World” at Search Engine Watch.
Carrie Hill discusses “Using Advanced Segments & Scroll Depth To Test Content Types in Analytics” at Search Engine Land.
Lori Kirk posts “Not all traffic is created equal: Qualifying SEO & PPC visits” at Brafton.
John Gagnon shares “5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data” at ClickZ.
Cyndie Shaffstall posts “23 Keys to Targeted Landing Pages: Conversions, Attribution and SEO” at Target Marketing Magazine.
Jim Yu discusses “Optimizing For Facebook Graph Search: SEO Meets Social” at Search Engine Land.
Bill Slawski takes a departure from patents with “Bill’s Most Excellent Top 10 SEO Rules” at SEO by the Sea.
Starting off a monthly SEJ video series, Srinivas Rao posts “A Sit Down With SEO Expert Alan Bleiweiss” at Search Engine Journal.
- SMX London is on for May 15th & 16th.
- Distilled’s SearchLove SEO Conference returns to Boston May 20th and 21st.
- SuccessWorks Master’s SEO Copywriting Certification Training Event will be held May 22nd in Phoenix.
- SMX Paris is scheduled for June 6th & 7th.
- SMX (Search Marketing Expo) Advanced is returning to Seattle June 11th & 12th.
- SES Toronto 2013 is on for June 12th thru the 14th. Tomorrow (May 9th) is the last day to save $300 with early bird rates!
- MozCon 2013 (SEOmoz) will be in Seattle (of course) from July 8th thru the 10th.
- ReelSEO’s Video Marketing Summit 2013 will be held along with Liveclicker’s Video Commerce Summit 2013 for a two-in-one offering July 25th and 26th in San Francisco.
- Search Exchange 2013 will be held July 29th thru the 31st in Charlotte, NC.
Social Media Marketing
Thomas Watkins posts “Suddenly, Google Plus Is Outpacing Twitter To Become The World’s Second Largest Social Network” at Business Insider.
Chris Atkinson reports “Google+ Hangouts-On-Air Now Feature Live Rewind, Instant Publishing” at ReelSEO.
Ryan Hanley posts “Building Authority Online using Google Plus with Mark Traphagen” at his Content Warfare Podcast.
“LinkedIn Visual Profiles” headlines Social Media Examiner’s weekly news.
Kristi Hines posts “The 2013 LinkedIn Marketing Guide” at KISSmetrics.
Maura McGowan reports “New Instagram Feature Allows Users to Tag Brands” at Adweek.
Eric Schwartzman shares a podcast on “Why Salesforce is Closest to Pulling KPIs from Social Media” at Social Media Today.
Amada Sibley posts “Twitter Opens Advertising to All: Here’s How it Works” at HubSpot.
From Business News Daily comes “The Best Twitter Accounts for Entrepreneurs” at Mashable.
Chris Atkinson posts “YouTube Trends Adds Nifty Map for Popular Videos Across the U.S.” that shows what people are sharing as well as watching, at ReelSEO.
Mitch Joel advises “Pay Closer Attention to YouTube” via Six Pixels of Separation at Twist Image.
Adam Morgan reports “YouTube Will Now Monetize Its Premium Content” at Search Engine Journal.
Jeff Bullas shares “21 Awesome Social Media Facts, Figures and Statistics for 2013” at his blog.
James Dohnert discusses a recent LinkedIn study that indicates “Nearly 90% of Affluent Consumers Use Social Media” at Search Engine Watch.
Craig M. Jamieson discusses connection vs. engagement with “How Engaged Are You With Your LinkedIn Contacts?” at Adaptive Business Services.
Danny Brown discusses “The Crossroads of Influence Marketing” at his blog.
Rachel Sprung shares “5 Ways Marketers Can Stay Updated on Facebook Changes” at Social Media Examiner.
Jay Baer shares “4 Ways to Thump Your Competition with Better Facebook Analysis” at Convince and Convert.
Christopher Penn posts “More than 1 in 6 access Facebook only on a mobile device” at Shift Communications.
Lisa Buyer shares “22 Facebook PR Secrets Every Community Manager Should Know” at Search Engine Watch.
Scott Gerber discusses “8 Facebook Graph Search Pros and Cons for Marketing” at Mashable.
Michael Stelzner interviews Facebook wizard Jon Loomer with “Facebook Ads and Beyond: What Marketers Need to Know” at Social Media Examiner.
Semil Shah shares several good references in posting “Iterations: A Youthful Rebellion Against The Permanence Of Facebook’s Walled Garden” at TechCrunch.
Jennifer Horowitz talks social media planning and blogging consistency with “Does Your Blog or Social Interaction Suffer When….” At Level 343.
Brian Solis shares an edited excerpt from his new book (What’s the Future of Business…) with “The First Mile: The Broken Link of Social Media Customer Service” at his blog.
Brent Leary interviews Sprout Social’s Justyn Howard with “Social Media Management Evolution” at Small Business Trends.
Kelsey Jones posts “How To Organize A Social Media Content Strategy” at Marketing Land.
Natalie Saumure shares “2 Great Tools to Help with Your Sales Process” via social media marketing at Business 2 Community.
- BlueGlassX 2013 will be happening May 21st & 22nd in Los Angeles.
- Zenith SocialCon 2013 reutrns to Duluth, Minnesota, on May 30th.
(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)
photo thanks to UggBoy<3UggGirl
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