Ready for the rainy season? This week’s latest and greatest web writing news is flooded with slick new developments, smart analyses, and forecasts for SEO, content, and social media marketing, as well as some solid advice for addressing that sometimes-slippery issue of industry credibility. So gear up with your muck boots and umbrella, whatever your clime: it’s positively pouring links out there!
Trying to figure out how to get your company’s content marketing strategy going? Read this piece on getting started at Content Marketing Institute.
A look at content marketing as part of an overall business strategy is posted at Open Forum from Duct Tape Marketing founder John Jantsch.
How well are you integrating SEO and social media into your content marketing strategy? Check out this post at Top Rank for some great tips.
Getting customers is one thing – keeping them is quite another. See these suggestions for improving your customer retention at MarketingProfs.
Do you have content you’d rather not have indexed by Google? This Search Engine Land guide by Vanessa Fox explains how to remove pages from your site.
Launching a new website? See this detailed SEOmoz how-to, presented from a marketing and metrics perspective.
Pssssst, if you haven’t heard, blogging is big and it’s just getting bigger. Check out this new chart at Hubspot, and this timely how-to at Write to Done. The larger forecast for internet marketing trends in 2011 is posted at Design Damage.
And by the way, Write to Done is also accepting nominations for the 5th annual top 10 favorite blogs for writers contest. ::Ahem:: Vote for your favorite by the December 1st deadline!
Beyond reputation management: this Search Engine Journal post discusses client education about SEO as a way of recovering the reputation the industry, while Nick Stamoulis advises SEO professionals on how to cultivate credibility at Search Engine Optimization Journal.
A great read about the most recent insights into users’ search behavior from the SEO perspective is at Search News Central, and the same author (David Harry, SEO Dojo) posts his second installment of The Art of War – SEO Style.
In a similar vein to the Randfish post, Bruce Clay weighs in on the “Search vs. Social” discussion in this iMedia Connecion video interview.
With new search tools comes cool new ways to use them for SEO: Search Engine Watch posts “SEO Ninja” tips to use with Blekko, while Hubspot shares SEO tips for capitalizing on Google’s Instant Previews.
By the way, a fun infographic showing the “brutal decline” of Yahoo is posted at Scores.
Social Media Marketing:
Twitter vs. Facebook? The comparative use of the two social media giants by Fortune 500 companies is nicely summarized via this MarketingProf chart.
Facebook’s (“It’s not E-Mail”) Messaging vs. G-Mail? Facebook’s launch of its own email, er, messaging system has the speculative and how-to sparks flying: Search Engine Land posts a great explanation of how Facebook’s messaging system works, and Mashable presents a visual (screenshot) walkthrough (while speculating that the latest Facebook bug may curb users’ enthusiasm for the platform).
What’s your social media style? Content Marketing Institute explores how to determine the right one for your business.