E-commerce marketers give thanks as this week’s latest and greatest web writing news features Black Friday blurring into Cyber Monday, with high hopes of a retail surge. Seasonal discussions about competitive content marketing, whipping your website into shape with SEO, and effectively engaging your prospects with social media abound. You could say it’s a savory feast of marketing news and links, a veritable cornucopia of posts, a pun too many…Indulge, enjoy, and have a lovely Thanksgiving!
E-Commerce news is so stuffed with content (oops, sorry) as to qualify as its own subcategory this week:
Speaking of trends, 90-percent of retailers are planning to feature special online promotions on Cyber Monday according to this National Retail Federation survey. A wise strategy, as another survey posted at Tech Crunch shows consumers are choosing Cyber Monday over Black Friday.
Finally, Hubspot posts four immediate e-commerce solutions to boost holiday sales.
Other Content Marketing News:
Of course, content marketing isn’t all about the end game. Great read on marketing content’s “customer lifecycle” is posted at Top Rank.
Not sure where to start with your content marketing? Check out this post at SEO Copywriting for copywriting tips and content ideas to jump-start the process.
Limited resources for content marketing? Solid suggestions for using “micro-content” are discussed in this post from Content Marketing Institute.
Is your website mobile friendly? Check out tips for making it so at Copyblogger.
Another seasonal tradition is reflecting on the past year and projecting into the new one: iMedia Connection posts its top 25 movers and shakers of the 2010 internet marketing industry, while this Search Engine Journal piece lists the things from this year that may well shape the next.
Google’s Instant Previews proved a buggy topic with Search Engine Roundtable discussing how the feature is messing up web analytics, and Copyblogger noting that it has collapsed searcher page view time from 3 to 0.3 seconds. Yikes.
Words to the wise: Matt Cutts advises SEOs to focus on where Google is heading, Ken Horst advises optimizing for Google Places, and Steve Wiideman advises SEOs to use creativity to beat the competition in 2011.
More glad tidings: a handsome benefit of SEO is more lucrative traffic, according to this iMedia Connection piece.
Finally, Search Marketing Expo – SMX West is open for registration for its March 2011 conference.
Social Media Marketing:
Overwhelmed by your social media strategy? Excellent remedies for your pains are offered at Social Media Examiner.
How do you tackle social media analytics? Check out this post on segmenting your social traffic at SEOmoz.
Speaking of analytics, Twitter has launched its own and you can find out all the insights you might glean at Mashable.
The recent launch of the Wikipedia/Facebook hybrid social media platform, (This is) Hearsay, is discussed at Sexy Social Media, while Google adds a social media twist to its Places search with Hotpot.
A timely infographic showing the true cost of a bad online customer experience is posted at The Social Customer, while Search Engine Journal posts a follow-up to its “How Social Media Sites Are Fighting Spam” with a great visual.
Finally, a seasonally appropriate social media forecast for the new year is posted at RINF.com.