In this week’s latest and greatest Web-writing news, content marketers focus on conversions and profitable blogging, SEO & search pros discuss the latest round of Google’s algorithm updates, while social media marketers talk about LinkedIn’s changes. Enjoy this week’s Web gems!
Lee Odden posts “Content Marketing: Why to How with Business Innovation from SAP” at Top Rank.
Heather Lloyd-Martin discusses both old-school and cutting-edge strategies for writing powerful conversions copy via four brief video posts, summarized at SEO Copywriting.
Jakob Nielsen discusses “User Satisfaction vs. Performance Metrics” at his Alertbox.
Seth Godin speaks to “The curse of incremental improvement” at his blog.
Josh Bernstein posts “Duplicate Content and the Future – A Cautionary Tale” at Vertical Measures.
Adria Saracino posts “How to Create Video Content that Actually Works” at Content Marketing Institute.
Anticipating his keynote speech at MarketingProfs B2B Forum in Boston, Lee Odden shares some fascinating stats with “… Integrating Social Media & Content to Optimize the Sales Funnel” at Top Rank.
So “Are You Making These Content Mistakes?” Find out with this post at Level 343.
Manya Chylinski posts “How to Create More Powerful Content Marketing Stories” at Content Marketing Institute.
Citing stats from The Social Habit, Jason Falls posts “New Research Shows That Email Marketing Is Not Dead” at Social Media Explorer.
Heidi Cohen posts a great collection of Steve Jobs’ quotes with “The Steve Jobs Guide to Blogging [Quotes]”.
Gabriella Sannino shares “6 Tips for Writing Better Blog Posts Faster” at Level 343.
Jayme Soulati entertains the question, “Are Blog Subscribers the Only Success Metric?” at Spin Sucks.
Kristi Hines (guest) posts “7 Blogs Designed for Conversion and What You Can Learn From Them” at Unbounce.
Jeff Bullas posts “How to Increase Your Blog and Website Sales Conversion Rate with A/B Split Testing” at his blog.
Marketing Sherpa’s weekly research chart features the “…Most effective testing methods for value proposition.”
Mark Sherbin posts “The Static Website Is Dead – Long Live Personalized Content” at Content Marketing Institute.
- The Usability Week 2012 Conference series, hosted by the [Jakob] Nielsen Norman Group, will take place October 28th thru November 2nd in New York, November 5th thru the 9th in Seattle, and December 2nd thru the 7th in Las Vegas.
- Content Marketing World, NYC is a one-day conference scheduled for November 15th in New York, NY.
- For affiliate marketing folks, Affiliate Summit West 2013 will be held in Las Vegas from January 13th thru the 15th.
- Marketing Sherpa’s Email Summit 2013 will take place in Las Vegas from February 12th thru the 15th.
SEO & Search
Danny Sullivan reports on Google’s latest algorithm update with “It’s ‘Top Heavy 2’ As Google Rolls Out Update To Its Page Layout Algorithm” at Search Engine Land.
Barry Schwartz reports that “Google Released 3rd Page Penguin Update: Not Jarring or Jolting” at Search Engine Roundtable.
Kristine Schachinger pens “SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats” at Search Engine Watch.
Laura Crest interviews Linchpin SEO’s “Lead Linchpin,” Bill Ross, with “Linchpin SEO’s Bill Ross on successful vs. shady SEO practices” at SEO Copywriting.
Heather Lloyd-Martin discusses seven solid content marketing approaches that improve SEO with “SEO: Sexy and You Know It (7 ways to seduce your customers and the search engines, too)” at Target Marketing Magazine.
Jill Whalen discusses “Personalized Search Results and Image Captions” at High Rankings (Advisor).
Peter Da Vanzo makes the case that “Old School Marketing is Next Generation SEO” at SEO Book.
Guillaume Bouchard posts “The 70/20/10 Model for SEO & Content Excellence” at Search Engine Watch.
Sujan Patel lists “The Top 15 Search-Related Terms All Businesses Need to Know” at Search Engine Journal.
Lisa Raehsler posts the “Top 10 High Impact Google AdWords Innovations to Watch Now” at Search Engine Watch.
Shaun Anderson posts the handy “Top 50 Google Webmaster Guidelines Pages Monitor” tracking the Big G’s “rules” at Hobo SEO.
Reporting on Matt Cutts’ comments during a recent “Power Searching With Google” Google+ hangout, Chris Crum posts “The Google +1 Button Has No ‘Direct Effect’ On Rankings, But…Authorship should be a major point of consideration” at WebProNews.
Geoff Kenyon discusses “Deployment SEO Strategy and Checklist” at SEOmoz.
Chelsea Blacker discusses “How to Measure Your Link Spread” at Blue Glass.
Heather Lloyd-Martin discusses “The 7 sins of SEO copywriting” at Wordtracker.
Sian Killingsworth discusses Google’s suite of six cool business tools at her blog, with “Make Google Do Your Work For You.”
- PubCon Las Vegas 2012 is on for October 15th thru the 19th at the Las Vegas Convention Center.
- Can’t make the live PubCon? Virtual PubCon Las Vegas 2012 is available too!
- Distilled’s SearchLove events are scheduled for October 29th & 30th in London, and for November 5th & 6th in Boston.
- SES Chicago is scheduled for November 12th thru the 16th.
Social Media Marketing
Ekaterina Walter reports on users who block all of your page’s updates with “Your Facebook Fans Are Hiding Your Posts At An Alarming Rate” at Fast Company.
Jennifer Evans Cario, founder of SugarSpun Marketing, discusses smart social media marketing strategies for small businesses and much more via her interview at SEO Copywriting.
Dave Thomas asks “Is Your Small Business Facing Social Media Questions?” at Socialnomics.
Heidi Cohen posts an infographic depicting “The Social Media Cost-Benefit Analysis (Proof You Need)” for making the “business case” for social media.
Michael Stelzner interviews What Counts’ Christopher Penn with “Email and Social Media Marketing Integration: What You Need to Know” at Social Media Examiner.
Cheryl Burgess discusses the branding example of New York’s Tasti D Lite with “Tasti D Lite: The Flavor of Social Marketing” at Blue Focus Marketing.
“LinkedIn Embraces Publishing” headlines Social Media Examiner’s weekly news.
Corey Eridon posts “New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE” at HubSpot.
Addressing LinkedIn’s new “endorsement” feature, Eric Wittlake posts “Oh No: LinkedIn Just Went Klout On Us” at V3 Integrated Marketing.
Greg Finn reports “Now You Can Follow LinkedIn Influencers, No Connection Required” at Marketing Land.
Lauren Indvik reports “Tumblr Finally Gives Marketers Access to Analytics” at Mashable.
Live blogging from SMX East, Lauren Litwinka posts “Google+: What Is It, REALLY? And…How Do I Dominate Social & Search With It?” at aimClear.
Shaun Dobbin posts “How to Leverage the Marketing Power of Social Media and Mobile – Case Study” at Jeff Bullas’s blog.
Rachel Strella shares “6 Tips to Keep Your Blog Going” at Social Media Today.
- SMX Social Media Marketing 2012 will be in Las Vegas, December 5th & 6th. Register by Saturday, October 13th, for Super Early Bird rates!
- Social Media Examiner’s Social Media Marketing World is scheduled for April 7th thru the 9th in San Diego.
image thanks to Vectorportal
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