In this week’s latest and greatest online marketing news, content marketers discuss mobile, video and email marketing; SEO and search pros discuss design features affecting SEO, recovering from Google slaps, correlation studies, as well as link building and analytics; meanwhile, the social media community discusses Twitter, Facebook’s video ad plans, blogging, and meaningful marketing metrics.
Enjoy this week’s picks!
David Cohen discusses “How to Perform an Opportunity Analysis to Avoid Sloppy Marketing Strategies” at SEER Interactive.
MarketingSherpa’s weekly research chart features “Tactics that are seeing a budget increase (and decrease)” in 2014.
Jon Ball details “A 3-step outreach strategy for (new) SEO content creators” at SEO Copywriting.
Virginia Nussey posts “Engagement Objects Idea Generator for Content Marketing” at Bruce Clay, Inc..
Marcus Sheridan discusses “Why Nothing Great Happens with Content Marketing at Less than 10 Hours Per Week” at The Sales Lion.
Mike Tekula posts “Your Brand Must Stand For Something: Vision and Values in Content Marketing” at distilled.
Harry Gardiner discusses “The Evolution Of Language And What It Means For Content Marketing” at Koozai.
Wissam Dandan discusses “Mapping Content to the Buying Cycle” at LEBSEO DESIGN.
Adria Saracino posts “Build a Better Buyer Persona: 5 Creative Data Sourcing Ideas” at Content Marketing Institute.
Ken Lyons discusses “How to Increase the Profitability of Your Content” at Search Engine Watch.
Reporting from Content Marketing World, Katie Bresnahan posts “Content 20/20 – Jonathan Mildenhall on Coco Cola’s Content Strategy” at TopRank.
Mike Huber posts a video Q & A on “What Strategy is Best: More Links or More Content?” at Vertical Measures.
Michael Weissman discusses “Why Brand Managers Fail (and How to Get Back in the Driving Seat)” at Danny Brown’s blog.
Kerry O’Shea Gorgone posts her podcast interview, “Create Contagious Content: Author Jonah Berger Talks to Marketing Smarts” at MarketingProfs.
Andy Crestodina and Gini Dietrich co-author “The ABCs of Marketing Jargon” at Spin Sucks.
Amy C. Teeple discusses website content with “Move past the hype” at SEO Copywriting.
Lara Albert discusses “4 Ways Analytics Are Changing Mobile Customer Engagement” at Target Marketing.
Meghan Keaney Anderson discusses “What Mobile Buyers Are REALLY Doing on Your Website” at HubSpot.
Citing Ooyala’s latest 2013 Q2 Global Video Index report, Carla Marshall posts “Online Video Consumption Continues To Grow: Mobile, Table Use Booms” at ReelSEO.
Jake Larsen posts “The Truth About Viral Videos That Nobody’s Talking About” at iMedia Connection.
Reporting from SES San Francisco, Megan Demarais posts “Atone For Your Email Sins: 11 Quick Tips To Edify & Enlighten…” at aimClear.
Nicolette Beard discusses “How to Use Email Marketing to Engage & Convert Customers” at TopRank.
Jon Miller posts “Here’s How to Maintain Your Email Marketing List for Engagement and Better Deliverability” at Marketo.
Nathaniel Mott posts “Chat’s influence on email extends to the desktop with Unibox” at PandoDaily.
Chris Kilbourn posts “38 Ways Ecommerce Sites can Grab the Upcoming Holidays by the Horns” at KISSmetrics.
Seth Godin continues his Q & A series with “Linchpin: Will they miss you?” at his blog.
- The Publishing Business Conference & Expo is scheduled for September 23rd thru the 25th in New York City.
- Marketing Sherpa’s Lead Gen(eration) Summit 2013 will be held in San Francisco from September 30th thru Oct 3rd.
- MarketingProfs B2B Marketing Forum 2013 will be held October 9th thru the 11th in Boston.
- BtoB is holding Digital Edge LIVE October 23rd in New York City.
(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).
SEO & Search
Barbara Starr discusses “10 Reasons Why Search Is In Vogue: Hot Trends In Semantic Search” at Search Engine Land.
Reporting from SES San Francisco, Jessica Lee posts “Recovering from Penalties, Penguin, and Panda” at Search Engine Watch.
Barry Schwartz posts “Google’s Matt Cutts On What To Do If Your Site Was Hit By Panda” at Search Engine Land.
Mark Ballard posts “Google Query Data Disappearing at an Unprecedented Rate, a Breakdown” at RKG Blog.
Jill Whalen discusses “How Your Site Architecture and Website Navigation Affect SEO” at High Rankings.
Andreas Pouros discusses “Infinite scroll: its impact on SEO and how to fix it” at Econsultancy.
Heather Lloyd-Martin posts “Your home page isn’t the (only) problem” at SEO Copywriting.
Eric Enge posts “Study Shows No Clear Evidence That Google+ Drives Ranking” at Search Engine Land.
Barry Adams posts “SEO Correlation Studies: Are We Looking At Them Wrong?” at State of Search.
Jason Acidre shares “12 Scalable Link-Building Tactics” at Moz.
Barry Schwartz reports “Google: Unlinked URLs Are A Source For Indexing New Content” at Search Engine Land.
Eric Ward posts “Is Google Putting Less Emphasis on Links as Part of Their Algorithm?” at Search Engine Watch.
Julie Joyce posts “When Looking For Links, How Can You Predict A Site’s Future?” at Search Engine Land.
Scott Brinker discusses “Marketing Metrics & Quantum Physics” at Marketing Land.
Katie Elizabeth posts “Busted: Six SEO Myths and Why You Shouldn’t Believe Them” at Level 343.
Kristi Hines discusses “How Google Analytics Dashboards Can Make Your Life Easier” at KISSmetrics.
Robert Miller posts “Google Just Upped the Digital Analytics Ante, Yet Again” at ClickZ.
Rob Walling discusses “7 Critical Questions For Analyzing SEO Keywords” at Raventools.
John Jantsch shares “8 Alternatives to Google Keyword Tool” at Duct Tape Marketing.
Citing Searchmetrics rankings report, Ayaz Nanji posts an infographic on “Search Ranking Factors 2013: What Does Google Look For?” at MarketingProfs.
Marlene Oliveira interviews Heather Lloyd-Martin with “SEO copywriting for nonprofits…” at Nonprofit MarCommunity.
Taylor Corrado discusses “6 Flaws Your Nonprofit’s Mobile Website Should Never Have” at HubSpot.
Peter DaVanzo discusses “Design Thinking For SEO” at SEO Book.
Kara Pernice posts “Designing Effective Carousels: Create a Fanciful Amusement, Not a House of Horrors” at Jakob Nielsen’s Alertbox.
Greg Sterling reports “Bing Gains New Logo, UI, Page Zero Links, Snapshot & Pole Position Answers” at Search Engine Land.
David Mihm posts “The 2013 Local Search Ecosystems (and a GetListed Upgrade) at Moz.
Barry Schwartz reports “Google AdWords Conversion Import Tracks Offline Sales” at Search Engine Roundtable.
Dimitri Konchin shares “Some Highly Important Information To Read Before Your PPC Campaign!” at Viral Mom.
- SMX East 2013 returns to New York City, October 1st thru the 3rd.
- PubCon Las Vegas 2013 is on for October 22nd thru the 25th. Early bird savings of $400 thru October 20th!
Social Media Marketing
Brian Solis posts “Twitter Files for IPO – What it means for users, investors, and social media.”
Matt McGee reports “Facebook Tests Auto-Play News Feed Videos, But Advertisers Have To Wait” at Marketing Land.
Bill Drolet posts “Will Video Ads Sink Facebook? Social Media Giant Faces User Backlash” at ReelSEO.
“Facebook Ad Changes” headlines Social Media Examiner’s weekly news.
Alex Kantrowitz reports “FTC Sets Sights on Native Advertising, But Outcome Unclear” at Ad Age.
Sarah Kessler discusses “4 Persuasion Tricks Facebook Uses To Keep You From Quitting” at Fast Company.
Scott Ayres discusses “5 Reasons Why Your Facebook Page for Business Needs Help” at Maximize Social Business.
Kristi Hines posts “32 Experts Share Their Best Blog Post Promotion Tips” at Kikolani.
Josh McCoy posts “To Blog, or Not to Blog” at Search Engine Watch.
Stephanie Sammons discusses “How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results” at Social Media Examiner.
Jay Baer shares “7 Lessons From the Front Lines of the Social and Content Convergence” at Convince & Convert.
Gabriella Sannino discusses Twitter for international marketers with “How To Use Twitter in Social Media” at Level 343.
Jeff Bullas shares “10 Smart Tips for Creating, Marketing and Sharing Content on Twitter” at his blog
Ian Cleary shares “45 Social Media Tools and Tips to Improve Your Marketing” at Social Media Examiner.
Tom Pick discusses “Five Marketing Metrics that are Definitely NOT Worthless” at Webbiquity.
Stephen Monaco discusses “How to Draw Meaningful Conclusions from Social Media Metrics” at Convince & Convert.
Belle Beth Cooper posts “The 7 Biggest, Counterintuitive Social Media Mistakes You May be Making” at The Buffer Blog.
Steve Young shares “5 Clever Ways to Get Customer Reviews That Convert” at Crazy Egg.
Blake Jonathan Boldt posts “If you don’t establish your online reputation, who will?” at Trackur.
- The fifth annual (online) Social Media Success Summit begins October 1st and will run through October 23rd.
- Pivotcon (Pivot Conference) 2013 will be held in New York City October 15th and 16th
- Social Brand Forum 2013 will be held in “Iowa’s Creative Corridor” in Coralville, October 24th and 25th.
(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)
photo thanks to Seattle Municipal Archives
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