In this week’s latest and greatest web writing news, Google+ opens to all and expands its offerings, while Google itself seems to be contemplating publishing. Other tasty news from content and social media marketing round out this roundup…Enjoy!
Lee Odden of Top Rank posts “Holistic SEO with Cross-Channel Keyword Optimization & Copywriting.”
Johnny B. Truant summarizes the week’s post with the “Copyblogger Weekly Wrap,” week ending September 12th.
Joe Pulizzi notes Google’s purchase of Zagat with “Watch Out! Google is Now a Publisher” at Junta42.
Gabriella Sannino of Level 343 pens “Language, context and conversions: thoughtful prose from the pros” in an exceptional guest post at SEO Copywriting.
Shelly Bowen shares two experiences she had with copywriters with “No Content Strategy Needed” at her Pybop site.
Marketing Sherpa posts its latest weekly research chart, part 2 of two-part study on the top email elements tested to optimize performance.
Marketo discusses B2B mobile marketing via infographic with “Attention B2B Marketers: Embrace the Mobile Web!”
SEO & Search
Search Engine Land’s Danny Sullivan discusses Google+ expansion, posting “Up Close With Google+ Search” and “Google+ Opens to Everyone, Adds Search, Expands Hangouts.”
Heather Lloyd-Martin shares slides from her recent presentation at SMX East on “Panda-Proofing Your Content(without going insane)” as well as links to quality coverage of the event at SEO Copywriting.
Michael Gray discusses the question of whether a high exit rate is (necessarily) bad at his SEO blog.
Tim Ash discusses site navigation optimization with “Coversion & ROI: Best Practices for Optimizing Your Navigation” at ClickZ.
Kevin Gibson posts “How to Help SEO Customers Who Aren’t Always Right” at Search Engine Watch.
Brian Flores posts “The 20-Minute (or Less) SEO Audit” with infographic at Search Engine Journal.
George Passwater shares his SEO Copywriting Certification training presentation on the story behind fundamental analytics data at SEO Copywriting.
iMedia Connection posts “How to Ensure Your Website Works on Any Device.”
Social Media Marketing
Kristi Hines posts “Basic SEO for Facebook Fan Pages” at Search Engine Watch.
Six ways that B2B companies are using Facebook are posted by Kipp Bodnar at HubSpot.
Greg Finn reports the Facebook “plays nice with Twitter,” allowing users to turn wall posts into tweets, at Search Engine Land.
Jeff Bullas posts (an infographic plus) “11 New Twitter Facts, Figures & Growth Statistics.”
Finally, “Keeping Your Brand on Track in the World of Social Media” is posted at Level 343.