Welcome back! In today’s video how-to, Heather picks up on the literary theme she began last week with “What Dr. Seuss can teach you about copywriting.” In that post, she featured five lessons for good copywriting via the books of Theodor Geisel (a.k.a. Dr. Seuss).
This week, Heather turns her attention to editing with what Stephen King can teach you about the art. So, tune in to learn how to edit your copy like Stephen King…
Stephen King has some great advice for writers…
His book, On Writing, will teach you a lot about the craft. But Mr. King has a lot to teach us about editing, too…
Tip #1: Get it out
- Write a first draft – and don’t stop to edit your writing. Just write.
- This allows our creative brains a chance to play without being stifled by our “inner editor.”
Tip #2: Fix the big stuff
Make sure your writing has impact:
- Do you have benefit statements?
- Is there a call to action?
- Does the writing “flow”?
- Will the voice “click” with your reader?
- How much text can you slice?
Tip #3: Tweak the little stuff
Get the copy into almost-final draft shape by:
- Adding subheadlines
- Fixing misspellings
- Deleting any additional repeated words/concepts
- Revising your headline
- Fixing grammatical errors
- Shortening long paragraphs
- Adding bullet points (if needed.)
Tip #4: Print it out, read it out loud and edit again
Don’t skip this step…
It’s amazing what you’ll notice when you read the copy out loud!
Thanks for tuning in to this week’s SEO Copywriting video how-to! Do you have a burning question to ask Heather? Love it! Zip it on over to her [at] firstname.lastname@example.org or tweet it to her @heatherlloyd. And be sure to check back next week – you may well see your video answer…see you then!
Trying to get your copywriting business up and running? Check out SuccessWorks’ new training program, the Turn Content Into Cash Copywriting Business Bootcamp. The next 6-week program starts on March 19, 2012. Registration is now open and includes a $100 early bird discount!
photo thanks to phozographer