The Business Case for SEO Content Development

Turn Words into Action

Heather Lloyd-Martin, SuccessWorks
Ulli Muenker, BusinessWeek

What We’ll Discuss Today

  • SEO content through the sales cycle
  • Why build content – AmsterdamEscape case study
  • Why focus on content – BusinessWeek case study
  • In-house or outsource
  • Justifying the budget

SuccessWorks Overview

  • Pioneers in SEO content since 1999
  • Train clients in SEO copywriting best practices
  • Develop strategy, new content, and edited content
  • Founders of