What to do right now: Planning ongoing SEO content

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So, what new articles are you adding to your site this month? I know, I know. Adding additional Website content seems like “too much work” when time is already short and your nerves are feeling frazzled. You can’t ask your marketing department to do it – they’re already maxed out. Fighting for freelance budget seems too overwhelming. And heaven forbid that you add something new to your plate… …sound familiar?