Ten Stupid Things Catalog Marketers Do to Mess up Their Sites

/
Catalog marketers - wake up! It's time to "get" SEO copywriting -or run the risk of having a poorly-performing site and subpar search visibility. Last week, I enjoyed the honor of speaking at the Direct Marketing Association's ACCM conference. And it was an excellent reality check for me. Although I've been talking about SEO copywriting for over 10 years, there are many catalog marketers who just don't "get it." Here's 10 of the most stupid thing that catalog marketers do to mess up their site.