8 tips from the SEO copywriting trenches

Unless you’re working deep in the online writing trenches, SEO copywriting “rules” can be confusing.

Blog posts provide weird information like, “An experienced SEO copywriter optimizes his texts not only to avoid grammatical and stylistic errors but tautology in key words should be also avoided.” Online tools stress a magical (and nonsensical) keyphrase density percentage (a search for “keyword density” pulls up over 888,000 Google results.)  Not to mention, there are scads of bad examples of keyphrase-rich writing, leading clients to think, “Maybe it is all about stuffing keywords into the copy.”

This week, I asked SEO copywriters in the Facebook SEO Copywriting group, “If you could give your client just ONE SEO copywriting tip, what would it be?”  Here are their responses:

The big takeaway? SEO copywriting is more than just keyword stuffing. It’s about providing users with relevant, unique (and I would add quality) content. It’s about spending time – and I mean a lot of time – with keyphrase research, strategizing how to use your “money terms” as well as integrate long-tail keyphrases. Plus, it’s knowing how to leverage the content you do write. Do you start a Twitter campaign? Is a blog really worthwhile? Can article syndication drive more links and qualified visitors?

Whatever you choose, just know that content marketing is all about the momentum. As I’ve mentioned in a previous blog post, taking SEO copywriting baby steps – whether than means starting your keyphrase research, planning a section strategy – or heck, even looking for a SEO copywriter to help you – is just fine.  As @DerekCromwell pointed out, “Do something. It beats the hell out of doing nothing.”

3 replies
  1. Amy Teeple
    Amy Teeple says:

    Great article Heather. I love how you polled the SEO Copywriting Facebook community too.

    I have to agree with most of these points; especially Derek’s “Do something. It beats the hell out of doing nothing,” and your “Don’t delete all the well-researched keyphrases from the copy and replace them with fluffy in-house marketing terms.” So true!

    I sometimes wonder why companies pay for keyword research and a copywriter who understands SEO, if they are just going to remove all references to what people are searching for. I’m glad you love to refer to your product as a “heart-pumping liquid caffeine generator,” but most people are searching for “coffee pot.”

  2. Roger Rollins
    Roger Rollins says:

    Really good SEO copywriting is an art and science. Anyone can write copy, and not everyone can create killer copy. When you get a chance watch the documentry ” Art And Copy” it is brilliant.

  3. MS Bhatti
    MS Bhatti says:

    Eight informative points brought all together!

    Tess Curle Taylor’s suggestion is good, as it speaks for research. To avoid futility, research will save a lot. One must have relevant know-how before writing. Mr Lopez’s observation deserves appreciation. The reader will pay no attention if the content distracts from the original theme and also lacks uniqueness.

    The sole Internet is serving billions of blogs simultaneously. Therefore, consistency and patience one must own to mark the identity. As Mr Lee Schwarz opines that the work of copywriting for a fresh SEO expert is akin to parking yourself in the middle of an enormous crowd.


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