Entries by Dana Lookadoo

Send the right search signals with social content optimization

A few weeks ago, I was honored to give a presentation to Heather Lloyd-Martin’s SEO Copywriting Certification students and grads on optimizing content for social sharing. During the presentation, I covered two main points:

Why optimizing for social media is important.
Why the structure of your “blurb” (text you share when you post or tweet) makes a […]